• MARKETING: POLITICS
    Can Trump The Brand Become President Trump?
    To answer the question of whether brand Trump can become President Trump we asked 1,350 registered Republicans in the nine U.S. Census Regions to assess Mr. Trump using our emotional engagement questionnaire. Then we compared those results to the Republican Ideal for President.
  • MARKETING: POLITICS
    How And What Is Ben Carson Marketing?
    Ed Brookover keynoted the opening session at the annual conference of the International Association of Political Consultants on Nov. 12. He has been the senior strategist to Dr. Benjamin Carson's presidential campaign since March. Brookover is a campaign doyen, chairman of the political practice for the D.C. strategic communications firm Greener and Hook, with stints in executive posts at all three GOP national committees. Not a bad get for a first-time candidate running as an anti-politician.
  • MARKETING: POLITICS
    The Necessity Of Location Politics
    Reflecting on the Ad-Tech show in New York, it was notable how many agencies, demand-side platforms and consultants were on the show floor peddling their expertise in Digital Political campaigning for the 2016 cycle. Clearly, all the "Inside the Cave" reporting and the subsequent onslaught of PR around digital politics has had an impact.
  • MARKETING: POLITICS
    How Local Campaigns Can Compete On Facebook Amidst Presidential Noise
    According to a recent report by NPR, in mid-October, Ben Carson's campaign was juggling 240 different Facebook advertisements with nearly every single one targeted to a different subset of voters. It is stats like this that make it no surprise that Facebook is on track to reap the largest upside of ad dollars from the 2016 cycle, more so than Google even. In fact, according to estimates by Citi Research, 40% of all digital ad spend for open federal seats will be spent on Facebook, totaling $428 million. And that's just national races.