Until recently, the scripts would be written, the footage shot and the media buys made on historic data. And that was it. The same TV and radio spots would just play until Election Day, with little variation to reflect the ever-changing narrative on the campaign trail. Today's battle between Hillary Clinton and Donald Trump reminds me of the all-out attacks in the 1988 race between George Bush and Michael Dukakis.

Let's take a break from the raucous debate playing out on Facebook feeds across the country about this presidential election. Rather than discuss the merits of Hillary Clinton or Donald Trump's personalities or policy, let's talk instead about something a little less fraught with emotion. Design. They're both pretty bad.