• MARKETING: POLITICS
    Understanding Voter Sentiment: The Power of Aggregated Polls
    With less than two weeks until Election Day, there's been a barrage of polls attempting to capture the sentiment of the American voter. While Clinton has had a decisive lead in many, and Donald Trump has called them "phony," the truth is that on their own, each individual poll doesn't really tell us much. Each varies in its data, and every day seems to tell a new story.
  • MARKETING: POLITICS
    The Future Of Political Influence Is Digital
    While a thorough postmortem on the 2016 election will have to wait, it's safe to say little has gone as predicted this election season. It's been a fascinating election cycle and there are already several takeaways that could affect the future of American politics, particularly as it relates to how campaigns engage and persuade voters beyond 2016.