There are ads in stalls and ads above urinals. In the race to fill the public restroom with advertising, Aurora, Ill.-based Impressionaire has cornered those few moments at the end of your visit by offering digital advertising on hand dryers.  Impressionaire holds the patent on what it calls a “digital washroom advertising” system that features flat-panel computer screens affixed to warm-air hand dryers. The high-tech dryers are installed in more than 150 restrooms in the Chicago area, including arenas, restaurants, and casinos. Ad messages are displayed every 30 seconds. Budweiser and Allstate have advertised on …

The ad budget was so small, it was practically charity. Last year's online marketing program for the Broadway musical "Sweet Charity," starring Christina Applegate, included an intriguing campaign by Situation Marketing which offered contestants from around the country a shot at a one-night dance-on part in the musical, which has since closed. A page in Marie Claire magazine and on its Web site invited applicants to send in 30-second audition videos.

The old song said video killed the radio star. Now, with another technology-eating-technology scenario emerging, we ask: Will broadband kill the broadcast star? In the world of sports, maybe not.

Kathleen Luzzi is a media revolutionary. The U.S. brand manager for Blavod Extreme Spirits does all her own media buying ? online. Using an electronic marketplace called Mediabids, Luzzi puts her print advertising budget up for auction.

If you want to get an idea of just how much the media landscape has changed, look at people's hands. With their index fingers poised above the mouse button, hands gripping a TV remote or thumbs busy with an iPod, it's clear they're not just passively consuming media anymore.

A while back, I quipped in these pages that print was the original digital interactive medium. People have always interacted with print media by turning the pages, and they've used digits -- usually their thumb and forefinger -- to do it. I used that point to explain how print media were using digital technology, not fingers, to extend their interaction beyond the printed page. But the same thing can be said of all media.