Just in time for baseball season, crusty, late-night TV advertiser Earl Scheib Inc., is teaming with the Los Angeles Dodgers for a new promotion.
After 30 years of conquering outdoor challenges and newsstand shelves, Mariah Media's Outside magazine has sired an offspring - Outside's Go. The new launch isn't quite as adventurous, preferring fine wines and luxury golf destinations to climbing K2 without aid of bottled oxygen.
Airport security bins have become a fixture in travelers' lives. So marketers have embraced them as a perfect canvas for ads.
Along with complimentary copies of USA Today, Omni Hotels guests now also get free muffins - or at least a whiff of them. The luxury chain has teamed up with Starbucks on a promotion placing scented stickers on the front pages of USA Today.
The trickle of magazines opting for online-only publication has grown into - well, if not a torrent, then at least enough to get your socks soggy. In 2007 alone, three big titles have signaled their intention to close their print editions and head to the Web.
A new loyalty program from The Washington Post spans the print and online worlds to reward people simply for reading the paper. But PostPoints also connects readers more closely with the paper's advertisers, giving readers points for shopping.
Yahoo's launching a site called "Underground" is a bit like Disney opening a casino - somehow the idea doesn't quite compute. But the Web portal unveiled just such a site last month, highlighting "America's fringe cultures" with a heavy dose of video and hosted by Broadway gypsy turned "singing reporter" Brad Miskell.
Readers of CosmoGIRL! and Popular Mechanics may not have much in common, but they'll soon be able to boast their own shows online. Fox TV Studios is pairing with Hearst to develop original digital and TV content based on Hearst properties.
With the iPhone set to launch in June, Apple appears set to extend its dominion to music-playing phones. According to a study by mobile market research firm M:Metrics, only 17 percent of U.S. mobile subscribers own a music cell phone (defined as phone capable of music storage and playback). That's compared with 40 percent in the UK and more than 30 percent in Germany and Italy.
Recruitment web sites monster and CareerBuilder have become go-to destinations for job listings. But they're broad, which doesn't work for all fields - the media business, for one.