Is Internet TV startup Joost a technology company or a media network? The company's recent hiring of Michelangelo Volpi from Cisco Systems as chief raises that question.

Taking branded entertainment to an extreme, New York ad agency mcgarrybowen has created a 15-minute online documentary to promote Brahma beer.

Discovery's viewers are smart and they like to know about things, the company's executives say. That's why Discovery has begun rolling out a series of 14 new made-for-mobile TV shows that dispense knowledge nuggets in three- to four-minute episodes.

New York City's yellow taxis are being outfitted with TV screens that will offer news and weather, sports and travel information.

Amp'd mobile in June became the latest high-profile mobile media venture to stumble since the demise of Mobile ESPN last August. The wireless startup filed for Chapter 11 bankruptcy protection, listing over $100 million in debt to a variety of creditors including Verizon and Motorola.

Spending on mobile advertising will reach $14.4 billion by 2011. That's more than a tenfold growth over the $1.4 billion expected this year, according to a study from Strategy Analytics. The report further forecasts that number will make up 20 percent of total Internet ad spending in 2011.

When it comes to pushing its popular series "Entourage," the show's Hollywood super agent Ari has nothing on HBO. Besides visiting the show's Web site, fans can download "Entourage" podcasts and catch episodes via mobile phone.

Anheuser-Busch has a new plan to rescue its faltering entertainment network Bud.TV. Call it Bud.TV Lite.

John Lansing believes that within the next few years, at least half of the online content for his four lifestyle cable networks will be user-generated.

Is Lindsay Campbell the new Money Honey? The Wallstrip host is rumored to be the main reason CBS paid a reported $5 million to acquire the daily Web show with an irreverent take on Wall Street.