If you own a car, pumping gas is a fact of life. But instead of staring into space, many eyes now focus on Gas Station TV (GSTV).

While analysts fuss over DVRs, the shift to broadband, and other symptoms of fragmentation, the real challenge to TV hegemony was under many Christmas trees. For when the Xbox 360, Nintendo Wii, or Sony PS3 are on, TV programming is off.

The Internet, Wi-Fi, satellite radio-for one of the world's most successful brands, that stuff is all so old hat: Steak, it turns out, is what brings sizzle to Dennis Publishing.

They stopped busy New Yorkers in their tracks, enticed Chicagoans to stand out in the frigid cold, and intrigued Aspen's most beautiful people.

Board games are back, with new features for old favorites: branded tie-ins.

As millions watched the Oscars to see who took home gold, thousands tuned in to find out whether their commercial was chosen to represent Dove's newest line: the Dove Cream Oil Body Wash Collection.

A student-run ad agency, part of the Office of Student Media at Louisiana State University (LSU), first came to our attention by requesting consideration for MEDIA Agency of the Year.

Ever wonder what a procedural crime drama might look like if it aired on a preschool network? There would be an introduction prior to the start of the episode that would inform parents of the curriculum, such as how to push someone down a ravine without falling, or how to count corpses. "One, two, three."

Well, if people read magazine columns the way I imagine they do then you already know from glancing at the photo and caption below that we've named Al Gore MEDIA's Person of the Year.

Consumer engagement is all about connecting with people in settings that allow advertising to break through. Advertising doesn't start out on an equal playing field, nor does it advance on one. Viewers bring their own attitudes and perceptions to the viewing experience; it's part emotional, part rational. As an industry we have become quite adept at measuring the media metrics of reach and ratings, quantitative markers of an advertising exposure. But the opportunity to enhance this exposure lies with qualitative factors that emanate from the viewers themselves.