Is the video iPod a marketing mirage? Maybe yes, maybe no.

Once the bastion of pirates, BitTorrent has raised the white flag, joining forces with the same studios it previously clashed with. The company, whose file-sharing software helped spread pirated entertainment content on the Web, has inked deals with 20th Century Fox, Paramount Pictures and MTV Networks to distribute the their movies and TV shows online.

In April, an unusual event will happen in the digital world. IBM will take Forward View - its e-newsletter for small to mid-sized businesses - offline to garner readers to who prefer to sit on the train and read.

The biz is booming. Fueled by the $11.1 billion sale of media, market research and measurement firm VNU last year, 2006 finished with a record 151 media deals.

MTV's broadband channel Overdrive hasn't exactly been a hit: Consumers have been tuning in to MySpace or YouTube instead. So what's a media giant to do? Get niche.

Women in need of beauty advice can find plenty of magazines on the subject. But females seeking to up their business savvy have had limited options - until now.

How bad can marketing problems get? The National Hockey League knows the score.

Here's a techno tongue twister: Sirius Satellite Radio Video. First hyped by the company back in 2004, Sirius Satellite Radio is finalizing the content of its new video service, now scheduled to debut in late 2007.

The combination of short attention spans and DVRs has left advertisers with a choice: get creative or lose consumers. So the ad sales executives and sponsors behind Bravo's hit reality competition series, "Top Chef," came together to create a battle plan.

Donald Trump just told Adwalker, "You're hired." The Irish company's computerized human kiosks are scheduled to appear on the March 18 episode of "The Apprentice."