The former Agency Spy has tendered her resignation to Her Majesty's Secret Service (Her Majesty, in this case, being mediabistro.com's Laurel Touby). While ex-Super Spy Sabrina Duncan might have hung up her cloak, she's keeping the dagger sharp. "My tenure at Agency Spy made it clear that lots of folks have ideas about how to make their agency or the business as a whole better," she says. "So why not give folks a place to do just that?"
Carl's Jr. and Hardee's parent company, CKE Restaurants, told Dustin Callif to build an advertising campaign that would wow consumers and distance the fast-food giant from the competition. The managing director at Spacedog went hunting for emerging technologies that could create the perfect application.
People who are lost in the drugstore aisles, blinded by runny, itchy eyes and beset by sneezes can look for help from PharmAssist, a Web-enabled kiosk with a touchscreen that helps narrow down what you have and what you need to stop it. The in-store, search-based advertising platform from Evincii is installed in 144 Longs Drugs stores, where it's lifted category sales from 3 to 6 percent.
Belmont Stakes flop Big Brown owns the dubious distinction of poorest showing in would-be Triple Crown history, but there was a silver lining for the diminished Kentucky Derby winner. It came by way of New York Racing Authority, who, despite failing to maintain flushing toilets and flowing water for 98,000 Belmont Stakes fans, had the decency to put the kibosh on a lowbrow, last-minute sponsorship with Hooters, the Atlanta-based food chain, which signed an exclusive marketing deal with Big Brown.
Sure, you bitch and moan from the comfy confines of your couch about the plot twists in your favorite TV shows, and you sure as hell made sure the entire office knew what you thought about the latest McDreamySteamyWhatevy hookup at the water cooler. But if you could actually talk to the producers of your favorite TV shows, what would you say? Would you pipe up to the big guns?
At the beginning of the summer, the third annual Come Out & Play Festival hit New York with a bang - people blanketed the city, turning themselves into game pieces and using space in a creative way to have a good time. From a New York City vs. London photo scavenger hunt to a multiplayer game in which GPS triggers from mobile devices reward teams with tools to help them win, Come Out & Play capitalized on "city-size fun" by making a city the game board.
Back when TV was young, the visionary communications theorist Marshall McLuhan noted: "When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rearview mirror. We march backwards into the future."
"It's a country whose average broadband speed is 30 times slower than the world's leader. Some say that online video will cause its Internet service to grind to a halt. And its population lives in ignorance of the wide choices available to the rest of the world. Welcome to the United States of America." Spencer Kelly, host of BBC World News television program Click, April 3, 2008
Cable television offers the viewer a smorgasbord of program choices: from Nip/Tuck to SportsCenter, Ancient Discoveries to Reno 911. Given this, you'd think crafting the right cable buy would require heavy-duty data analysis. Certainly, planners and buyers expend a great deal of brain power analyzing ratings, audience composition numbers and CPMS, trying to find the ultimate cable network mix.
Sport and competition bind society and are part of the fabric of our everyday lives. The digital age has brought greater levels of involvement and excitement around sports. The IOC (International Olympic Committee), having concluded a four-year multi-national study, is excited to announce that it has chosen to extend its marketing and promotional activities to ensure that the Olympics will be as relevant in the future as they are currently.