MediaDailyNews Editions for March 2022
MediaDailyNews - Thursday, March 17, 2022
Dentsu To Sell Its Russia Ops To Local Partner
Omnicom Confirms It Is Withdrawing From Russia
Cover Story: Time's Tale Of Two Ukraines
Netflix Brings Back Comedy Starring Ukraine's Zelensky
Ad Companies, Businesses Continue To Shutter Services In Russia
Brand Safety And The 'Mainstreaming' Of Podcasting
Amy Schumer Captures Current Culture In Hulu's 'Life & Beth'
Wavemaker NA Taps GroupM Vet Maley As Chief People Officer
Instagram Looks To Move Into NFTs
Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June '23
Allen Media Group Sues Nielsen For 'Misrepresentation,' 'Concealment'
It's Time For A Fact-Checking News Show -- On Linear TV
Salesforce Sued To Prevent January 6 Subpoena Compliance
Netflix Moves To Charge Fees For Password-Sharing
Patch, Hyper-Local News Network, Aids Small-Publisher Access To National Ad Campaigns
MediaDailyNews - Wednesday, March 16, 2022
Big Agencies In Discussion To Rate Credibility Of Ad-Supported Podcasts
WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
Podcast Ad Spend Up 20% In 2021, But Media & Entertainment Down
Google Details New Gaming Ad Options, Attribution Tools
Inside Baseball: Televised Games Go To Great Lengths
GMC, A+E Partner For Hummer Documentary
Can We Trust Content Creators Fighting The TikTok War?
Movable Ink Hits $100 Million Revenue Mark
CoinDesk Names Alan Campbell President, Data And Indices
Why Are Podcasts So Popular?
Tom Brady's Return -- Break Out Of The Huddle And Watch Ratings Rise
Analyst Asserts Netflix Needs Ad Option, Especially In International Markets
Facebook Urges Court To Reject States' Request To Revive Antitrust Claims
New TV QR Codes Offer Targeting Via Location-Based Behavior Patterns
Former PwC Chief Di Piazza Named Chairman of Warner Bros Discovery
UK's Gravity Global Acquires U.S. Agencies 9thWonder B2B & Morsekode
The Most Important Words NOT To Use In Leadership
Google Brazil Opposes 'Fake' News Bill That Could Help To 'Bypass Our Systems'
MediaDailyNews - Tuesday, March 15, 2022
GDMA, IPG Find Consumers Becoming Data 'Capitalists,' Willing To Trade Personal Info
Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'
Nielsen Shares Surge On Private Equity Takeover News
Crown Media Inks Ad-Measurement Deal With For Reach, Attention Metrics
Pre-Upfront Questions (And Maybe Some Answers)
California Privacy Law Requires Companies To Disclose Their Inferences, AG Says
No Escape From New York In 'DMZ' On HBO Max
Congressional Candidate Launches Climate-Focused NFT
Box Office Still Down 61% Vs. 2019: Home, Mobile Entertainment Grow
OAN Sues AT&T After Being Dropped By DirecTV, But Ad Deal Continues
IPG Suspends Operations In Russia
Who Is Watching Russian State-Run TV Networks Now?
Nissan's Witherspoon Named Automotive Marketer Of The Year
Mediahub, BBH Win Agency Duties For Real Estate Marketplace Pacaso
Insurance Seems To Replace Beer As Big TV Advertiser
Keeping Pace With Content Syndication: Nordot's Aya Uryu
Adam Schiff At SXSW: Amplifying Fear And Hate Won't Stand
Facebook, BrandTotal Blast Each Other In Battle Over Data
Time Studios Developing NFT-Based Children's Series
HBO Max, Discovery Apps To Be Merged, Following A Bundle Period
MediaDailyNews - Monday, March 14, 2022
Omnicom First To Integrate With NBCU's 'Clean Room,' Claims It Will Enable Better Reach & Frequency
Two Forms Of Targeting Diverged: Wavemaker Says You Should Take The One Less Traveled
Study: Global Contextual Ad Market To Hit $335B By 2026
Instagram Launches New Creator Lab
Another Network Comedy Sticks It To Flyover Country
Google Launches Automated Automotive Ad Unit
After 'Tinder Swindler' Shockwaves, Tinder Adds In-App Background Checks
Media Need to Sell Intelligence, Not Just Audience
Agency Dispatch From Kyiv: The War Effort Is The Singular Focus Of Creative Work
Apple, Google, Dozens Of Other Companies Back Full-Page Ad Opposing Texas Law
Is Toxicity Necessary For Innovation?
Movie Theatres' Future 'Surge' Pricing: Lessons For Premium Streamers?
Nielsen Sues TVSquared For Patent Infringement
Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows
Google, Meta Ad Bidding Agreement Sparks New EU, UK Probes
Consolidation Coming To Smart TV OS World - Is That What Advertisers Want?
Baseball Season Saved, But Viewing Challenges Remain
Florida, Other States Back Texas Ban On Social Media 'Censorship'
Omnicom Names Kochenash CEO, Ecommerce
MediaDailyNews - Friday, March 11, 2022
Horizon Finds Nearly Half Of Americans Expect Brands To Condemn Russia, Support Ukraine
Kyiv-Based Agency Launches Counterattack, Targets Mothers Of Captive Russian Soldiers
Applebee's Ad Placement Furor Is An Exception, Not The Rule
D2C Hearing Aid Brand Eargo Taps UM As Media AOR
Citing The Ad Industry's 'Greatest Talent Shortage,' Wavemaker Adds Two Senior Posts
Pinterest Invests In 'Inspired Content' To Strengthen Search, Discovery, Buying Platform
Instagram, Facebook Are Top Channels For Grocery Ecommerce, Report Finds
Intent Data Reveals Brands, Agencies Aligned On Ad Fraud
Vivendi Credits Havas As A Key Driver Of 2021 Growth
Impression Pools: A Stain On Our Industry
Fox Corp.: Distribution Revenue Expanding Faster Than Advertising
Conde Nast, Hearst Join Growing List Of Media Companies Halting Russian Operations
Broadband 'Nutrition Labels' Should Address Privacy, Group Tells FCC
Video Collaboration, Baidu Global And Microsoft's Xandr Get Together
MediaDailyNews - Thursday, March 10, 2022
Spanish Bank Brand Santander Consolidates Media At Dentsu X
IAB Games Ad Industry, Unveils PlayFronts Agenda
Comscore Creates New Ad 'Currency' Role, Taps Mediahub's Daly To Fill It
Information Trust Disparity Raises Big Implications For Health-Related Brands
Civil Society Groups Urge Biden Admin Not To Cut Off Internet In Russia
Meta Running Pro-Russia Ads Bought By China
Bad Guys Lose Their Heads In AMC+ Spaghetti Western
House Judiciary Committee Calls For Criminal Investigation Of Amazon
Amazon's New Amp App Turns Everyone Into A DJ
Does Amazon's DSP Meet The Demands Of Digital Marketing?
Nielsen 'Evaluating' Plan To Stop Russian Operations
Brave Builds New Capabilities To Protect Privacy, Releases Unlinkable Bouncing
Top Pay TV Providers See Subscriber Decline Of 5.8% In 2021
What We Can Learn From The CNN-Applebee's Controversy
I'll Miss You, Print Pubs: A Reader's Lament
Approaching 2 Years Since the World Shut Down
Netflix CFO On Ad-Supported Tier: 'Never Say Never'
Fast Company Recognizes The Innovation Of A Branded Metaverse
Word-Of-Mouth Rivals TV Ads For App Discovery
MediaDailyNews - Wednesday, March 9, 2022
Gannett Spoofed Advertisers For 9 Months, Researchers Say
Spinning The Unspinnable
Americans More Cognizant Of Nuclear War Coverage, Many Say It Normalizes It
Starcom Solidifies U.S. Management Team
NCAA March Madness Tournament Advertising Virtually Sold Out For CBS, Turner
VAB: Nielsen's New 'Big Data' Measure Is Flawed
Founder Of UkraineDAO Relief Effort Invests in Women, LGBTQ+ Artists
Same War, Different World?
The Right DEI Conversation To Have: Celebrating Commonalities, Not Differences
Google Sued By Restaurant Over 'Order Online' Button
Stagwell Posts Double-Digit Growth In Q4, Full-Year 2021
Apple TV+ Bags MLB Friday Night Streaming Rights
Netflix Doc Is Definitive Biography Of Warhol And His World
Newspaper Industry Faces Assault On Public Notices
Instagram Aims To Credit Black Creators
MediaDailyNews - Tuesday, March 8, 2022
Upfront Market 2022-23: Expect More 'Secondary Guarantees'
Imagine An Ad Pro Who Felt So Moved He Created This Spot For Ukraine
Why Fox Is Using The Blockchain To Take Over An Actual Block
Amazon Drives Growth In Retail Media Advertising
Domino Toppling Takes Center Stage In New Show On Fox
Twitter Trends Report Highlights Crypto, Self-Care, and Climate Change
OTC Ad Spending Shifts To Digital Amid Changing Media Usage Worldwide
Molina Healthcare Shifts Media Account To New Agency
Microsoft Advertising Intros Ad Type For Service Providers
Google, Other Platforms Still Funding Russian Propaganda, NewsGuard Finds
Comscore, WideOrbit Start New Automated TV Buying Platform
Disney+ Will Be 'Careful' With Ad Messaging For Its Ad-Supported Tier, CFO Says
Comcast Xfinity TV Platforms Add Apple TV+
Gen Z Watches Nearly As Much TV As Short-Form Video
MediaDailyNews - Monday, March 7, 2022
Omnicom Licenses Audience Data Based On Past Purchases, Integrates With Omni
Consensual Targeting
ANA Calls On Members To Support Russian Sanctions, 25% Have Already Cut Media Spending
Hartz Selects Cutwater As Creative-Media AOR, New Pet-Food Campaign To Debut This Summer
Zenith Finds OTC Ad Spending Is Nothing To Sneeze At (Unless You're A Cold/Flu Brand)
ADT Security Goes All-In On In-house Media Operation
'Business Bootcamp' Gets Down And Dirty On CNBC
Russia's New Pogrom
WPP Discontinues Operations In Russia
The People In Ukraine Are You And Me
NCM In-Theater Advertising Underperforms, Looks To Batman For Help
'The Batman' Still Batty: $128.5M Warner Bros. Exclusive Opening, No Russia Start
TikTok, Netflix Join Major News Networks In Russian Withdrawal
Metaverse Mainly An Idea At Mobile World Congress
Apple, Google, Microsoft, Mozilla Agree To Solve Top Browsers' Compatibility Issues
It's Official: NBCU Ends Key Content Deal With Hulu
Facebook To Settle Class-Action Over Android Call Scraping
ASME Announces National Magazine Awards Nominees, 2022 ASME Awards Honorees
Disney+'s Cheaper Ad Option Could Mean Less Usage, Subscriber Loss To Competitors: Analyst
A Deep Dive Into Disney's Data Cleanroom, Measurement Feature
MediaDailyNews - Friday, March 4, 2022
Marketer-Led Measurement Initiative To Be 'Productionalized' By Early 2024
Cannes Lions Suspends Russian Entries, Waives Fees For Ukraine Delegates
P&G's Pritchard Likens Upfront To Buying 'Toilet Paper,' Issues Call For Innovation
Google, Microsoft Suspend Sales In Russia
News Networks Reduce Paid Advertising Due To Russian Invasion
Former Fox News Producer Charged With Violating Russian Oligarch Sanctions
Parent Of Lipton, Tazo Tea Brands Launches Global Media Review
Making A Difference In Ukraine
Ad Council Unveils Ukraine Crisis Relief Fund
Marketing During Wartime: A Chance To Take Sides
Dramatic News Coverage Of War In Ukraine Means Fewer Ads, Higher Viewing, Tough Decisions
NBC Invents New Content Category: The Costume-Reality Show
Attorneys General Investigate TikTok's Impact On Young Users' Physical, Mental Health
Ikea Gets Immersive With Brooklyn Pop-Up
Hartz Selects Cutwater As Creative-Media AOR, New Pet-Food Campaign To Debut This Summer
'Brand Safety' Spikes Amid Russian Invasion Of Ukraine
Utah Passes Right To Opt Out Of Behavioral Targeting
Instagram Adds Auto Captioning to Videos
Media Veterans Launch Predictive Analytics Company datafuelX
Biden's FTC And FCC Picks Advance In Senate
Reddit, IPG Mediabrands Announce Global Enterprise Partnership Agreement
Update: Disney To Launch Ad-Supported Disney+ Tier In U.S This Year, Expand Globally In 2023
« Previous Entries
Next Entries »