MediaPost Weekend Editions for January 2024
- MediaPost Weekend - Saturday, Jan. 27, 2024
- It's Official: U.S. Ad Market Expanded In 2023, Albeit A Smidgen
- P&G Says It's 'Not The Time' To Pull Back On Marketing Spend
- Ad-Supported Amazon Prime Projected To Take In $1B In First Year
- Will Netflix's $5B WWE Deal Give A Boost To Its Ad Business?
- Underpants -- And 'You Don't Own Me,' German-Style
- Unilever Launches Global Media Review
- FTC Probing Big Tech/AI Partnerships
- Creative Agency Of The Year: OpenAI
- Publicis Goes All In On AI
- 3.know: Shelly's Post-CES Analysis (And A Way Too Early Look At Next Year's)
- Meta Expands Automated Targeting To All Campaign Objectives, Optimizations
- Have We Entered A Time Loop?
- GroupM Taps Wavemaker's Farjami As NA CEO
- Client Of The Year: E.L.F. Beauty
- NFL Wild Card Game Delivers Record 2.8M Peacock Sign-Ups
- Divisional Playoff Scores Record 50.4M Viewers For NFL
- Google Rolls Out Conversational AI In Search Ads
- The Surprising Sell Of Mercedes And Its 'Succession' Spokesman
- Print Prospered In 2023, On Track To Repeat This Year
- Conservatives Perceived As Having Most Negative Media Representation
- Unlike MacArthur's Old Soldier, Jon Stewart Won't Fade Away
- Supplier Of The Year: OpenAP
- 2023-24: Good For Dolls, Not Great For Women
- MediaPost Weekend - Saturday, Jan. 20, 2024
- God Made Rick Wilson
- How The Political Mix Is Changing, Or Not
- Morning In America, Swedish Style
- The Emmys: Nostalgia, And The Hook
- Emmys Remember Network TV, But Award Streaming
- Emmys Take Another Dive To Lowest Total Audience Ever
- Peaked TV: Supply Of Scripted Series Face Their First Crash
- Analyst Boosts Netflix '24 Ad Forecast To $2.1B, Cites Faster Ad-Option Growth
- Netflix Urges FCC To Pass Open Internet Rules
- 'Search Generative Experience' Forecast To Fuel $40B Annually For Google
- Kayak's New Comedy Spree
- CBS's New Comedy Late-Night Series Is No Joke
- Google To Lay Off 'Hundreds' From Ad Sales Team
- OpenAI Must Face Libel Suit Over Chatbot Fabrication, Judge Rules
- Greetings From The Great White (Freezing) North
- It's The Petabytes, Stupid
- Client Relationships, Taming 'AI Beast' On 4A's 2024 Priority List
- Up My Smoke
- Learning From Our Military Leaders -- And Heroes Like Tom Deierlein
- One Step Closer To A Mixed Reality
- Dentsu's Mehrotra Named 2024 Media Lions Jury President
- Little People Advocacy Group Blasts Discovery For Dwarf Wrestling Show
- The Unsinkable Kathie Lee Floats Untenable Balance Of Nature Claims
- Uber Shuts Down Drizly, Its Alcohol Delivery Service
- Call For Entries: Best In Automotive Marketing
- MediaPost Weekend - Saturday, Jan. 13, 2024
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
- Disney Launches 'Shoppable' Streaming Ads, Expands Data Measurement
- 6 Top Takeaways From CES 2024
- What Comes Between Him And His Calvins? Messy Beefs
- The Emmy Awards: How To Make Them Better
- Golden Globes: When The Heimer Beat The Barben -- And Other Surprises
- Report: E-Grocery Sales Slipped 1% Last Year
- My Ears! The Very Loud Marketing Of Bingo Blitz
- Streaming Future Worries: 'Churn' Of Premium Ad-Supported Options?
- Cost-Of-Living Worries Expected To Test Consumer Loyalty To Media
- OMG Taps O'Connell For Newly Created Intel Role
- Curse Counts Show TV Profanity Is Par For The Coarse
- Transition To Cookieless Advertising Fraught With Psychological Challenges
- Tiger Woods, Nike End 27-Year Partnership
- Fear & Loathing In Programmatic Media
- 3.know: A Conversation With Web3 Marketing Guru Tyler Moebius
- How Meta's Threads Is Transforming Marketing In The Web3 Era
- Is WPP About To Sell Its Stake In Kantar?
- Alaska Life Is Grim And The Light Is Dim In 'True Detective'
- Long-Time ANA Counsel Wood Leaves Reed Smith, Opens Private Practice
- MediaPost Weekend - Saturday, Jan. 6, 2024
- AI Agent Ad Buys To Top $1B This Year, $7B Next
- Omnicom Completes $900M Acquisition Of Flywheel Digital
- IPG Sells Hill Holliday, Deutsch NY to New Zealand Marketing Group Attivo
- New Year, Old Blog (Sort Of)
- TV Ads Are For Chumps
- Pretty Crazy In Pink
- Apple Goes Cuddly
- Box Office Rose 21% Vs. 2022, Down Same Amount Vs. 2019
- Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt
- Stellantis Continues To Pull Back From Auto Shows
- TikTok Claims Non-Users Consent To Tracking On Hulu, Etsy And Other Sites
- Malware Restores Deleted Cookies To Break Into Google Accounts
- For Walgreens, Victoria's Secret, Bad News Travels Fast
- YouTube TV Subs Soar 35%, Legacy Pay TV's Fall 12%
- Networks Hope To Strike Gold This Week With 'Wedding,' 'Globes'
- Haley's Polling Up, Not Down Following Civil War 'Gaffe'
- GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
- Are You Ready For The Readyverse?
- The Past Is Prologue: A Conversation With Jack Myers
