MediaPost Weekend Editions for March 2022
- MediaPost Weekend - Saturday, March 19, 2022
- U.S. Ad Market Marks A Full Year Of Economic Recovery In February
- Omnicom Confirms It Is Withdrawing From Russia
- Creativity Goes To War
- Putin Meets His Match, Turns Out He's On Tinder
- As Russia's Internet Goes Dark, Publishers, Media Find Workarounds To Reach Citizens
- Can We Trust Content Creators Fighting The TikTok War?
- GDMA, IPG Find Consumers Becoming Data 'Capitalists,' Willing To Trade Personal Info
- Two Forms Of Targeting Diverged: Wavemaker Says You Should Take The One Less Traveled
- NBCU Unifies With Dentsu, First 'Identity' Deal With A Media Agency
- Publicis Groupe Racks Up Another Big Win: AB InBev
- Omnicom First To Integrate With NBCU's 'Clean Room,' Claims It Will Enable Better Reach & Frequency
- WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
- Accenture Unveils New Metaverse Business Group
- Movable Ink Hits $100 Million Revenue Mark
- Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June '23
- Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'
- Comscore, SMI Strike Deal For Advanced eCPM Metric
- Amazon Closes MGM Acquisition, FTC Challenge Unlikely
- Nissan's Witherspoon Named Automotive Marketer Of The Year
- MediaPost Weekend - Saturday, March 12, 2022
- Horizon Finds Nearly Half Of Americans Expect Brands To Condemn Russia, Support Ukraine
- Brands Go To War
- Kyiv-Based Agency Launches Counterattack, Targets Mothers Of Captive Russian Soldiers
- Same War, Different World?
- Applebee's Ad Placement Furor Is An Exception, Not The Rule
- What We Can Learn From The CNN-Applebee's Controversy
- Meta Running Pro-Russia Ads Bought By China
- 24/7 Russia-Ukraine Coverage Drives News Network Viewing
- Spinning The Unspinnable
- Americans More Cognizant Of Nuclear War Coverage, Many Say It Normalizes It
- Upfront Market 2022-23: Expect More 'Secondary Guarantees'
- IAB Games Ad Industry, Unveils PlayFronts Agenda
- Bad Guys Lose Their Heads In AMC+ Spaghetti Western
- Omnicom Licenses Audience Data Based On Past Purchases, Integrates With Omni
- House Judiciary Committee Calls For Criminal Investigation Of Amazon
- Consensual Targeting
- Disney+ Will Be 'Careful' With Ad Messaging For Its Ad-Supported Tier, CFO Says
- Vivendi Credits Havas As A Key Driver Of 2021 Growth
- Gannett Spoofed Advertisers For 9 Months, Researchers Say
- Impression Pools: A Stain On Our Industry
- Cheetos Stakes Claim To Launch Of Hands-Free Technology
- When 'Irish' Brands Are Smiling
- MediaPost Weekend - Saturday, March 5, 2022
- A Post From Inside Ukraine
- The People In Ukraine Are You And Me
- ANA Calls On Members To Support Russian Sanctions, 25% Have Already Cut Media Spending
- Cannes Lions Suspends Russian Entries, Waives Fees For Ukraine Delegates
- Making A Difference In Ukraine
- Microsoft President Calls Cyberattacks On Ukraine A Geneva Convention Concern
- WPP Discontinues Operations In Russia
- All U.S. TV Titans Must Do Their Duty And Abandon Russian Business Now
- Russia's New Pogrom
- Former Fox News Producer Charged With Violating Russian Oligarch Sanctions
- Trump's Social Platform Fizzles After Initial Interest
- Biased Metrics, False Narratives Take The Cake On Day 1 Of ANA Conference
- It's A Seller-Defined World And Advertisers Are Just Living In It
- Marketer-Led Measurement Initiative To Be 'Productionalized' By Early 2024
- Biden's State Of The Union Address Earns 38.2M Viewers, Highest Since 2019
- Biden Calls For Children's Privacy Protections, Criticizes Social Platforms
- Biden To Call For Ban On Behavioral Advertising To Children
- There's An Ape For That
- Parent Of Lipton, Tazo Tea Brands Launches Global Media Review
- Comscore Begins Search For New CEO, Livek Will Retire
- NBCU Beefs Up Measurement Spin Team, Recruits Comscore's Ripley
- P&G's Pritchard Likens Upfront To Buying 'Toilet Paper,' Issues Call For Innovation
- Obit: Beloved Media Services Exec Russell Zingale, Dead At 62
