MediaPost Weekend Editions for March 2022
MediaPost Weekend - Saturday, March 19, 2022
U.S. Ad Market Marks A Full Year Of Economic Recovery In February
Omnicom Confirms It Is Withdrawing From Russia
Creativity Goes To War
Putin Meets His Match, Turns Out He's On Tinder
As Russia's Internet Goes Dark, Publishers, Media Find Workarounds To Reach Citizens
Can We Trust Content Creators Fighting The TikTok War?
GDMA, IPG Find Consumers Becoming Data 'Capitalists,' Willing To Trade Personal Info
Two Forms Of Targeting Diverged: Wavemaker Says You Should Take The One Less Traveled
NBCU Unifies With Dentsu, First 'Identity' Deal With A Media Agency
Publicis Groupe Racks Up Another Big Win: AB InBev
Omnicom First To Integrate With NBCU's 'Clean Room,' Claims It Will Enable Better Reach & Frequency
WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
Accenture Unveils New Metaverse Business Group
Movable Ink Hits $100 Million Revenue Mark
Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June '23
Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'
Comscore, SMI Strike Deal For Advanced eCPM Metric
Amazon Closes MGM Acquisition, FTC Challenge Unlikely
Nissan's Witherspoon Named Automotive Marketer Of The Year
MediaPost Weekend - Saturday, March 12, 2022
Horizon Finds Nearly Half Of Americans Expect Brands To Condemn Russia, Support Ukraine
Brands Go To War
Kyiv-Based Agency Launches Counterattack, Targets Mothers Of Captive Russian Soldiers
Same War, Different World?
Applebee's Ad Placement Furor Is An Exception, Not The Rule
What We Can Learn From The CNN-Applebee's Controversy
Meta Running Pro-Russia Ads Bought By China
24/7 Russia-Ukraine Coverage Drives News Network Viewing
Spinning The Unspinnable
Americans More Cognizant Of Nuclear War Coverage, Many Say It Normalizes It
Upfront Market 2022-23: Expect More 'Secondary Guarantees'
IAB Games Ad Industry, Unveils PlayFronts Agenda
Bad Guys Lose Their Heads In AMC+ Spaghetti Western
Omnicom Licenses Audience Data Based On Past Purchases, Integrates With Omni
House Judiciary Committee Calls For Criminal Investigation Of Amazon
Consensual Targeting
Disney+ Will Be 'Careful' With Ad Messaging For Its Ad-Supported Tier, CFO Says
Vivendi Credits Havas As A Key Driver Of 2021 Growth
Gannett Spoofed Advertisers For 9 Months, Researchers Say
Impression Pools: A Stain On Our Industry
Cheetos Stakes Claim To Launch Of Hands-Free Technology
When 'Irish' Brands Are Smiling
MediaPost Weekend - Saturday, March 5, 2022
A Post From Inside Ukraine
The People In Ukraine Are You And Me
ANA Calls On Members To Support Russian Sanctions, 25% Have Already Cut Media Spending
Cannes Lions Suspends Russian Entries, Waives Fees For Ukraine Delegates
Making A Difference In Ukraine
Microsoft President Calls Cyberattacks On Ukraine A Geneva Convention Concern
WPP Discontinues Operations In Russia
All U.S. TV Titans Must Do Their Duty And Abandon Russian Business Now
Russia's New Pogrom
Former Fox News Producer Charged With Violating Russian Oligarch Sanctions
Trump's Social Platform Fizzles After Initial Interest
Biased Metrics, False Narratives Take The Cake On Day 1 Of ANA Conference
It's A Seller-Defined World And Advertisers Are Just Living In It
Marketer-Led Measurement Initiative To Be 'Productionalized' By Early 2024
Biden's State Of The Union Address Earns 38.2M Viewers, Highest Since 2019
Biden Calls For Children's Privacy Protections, Criticizes Social Platforms
Biden To Call For Ban On Behavioral Advertising To Children
There's An Ape For That
Parent Of Lipton, Tazo Tea Brands Launches Global Media Review
Comscore Begins Search For New CEO, Livek Will Retire
NBCU Beefs Up Measurement Spin Team, Recruits Comscore's Ripley
P&G's Pritchard Likens Upfront To Buying 'Toilet Paper,' Issues Call For Innovation
Obit: Beloved Media Services Exec Russell Zingale, Dead At 62