MediaPost Agency Daily Editions for February 2025
- MediaPost Agency Daily - Friday, Feb. 14, 2025
- Dentsu Moves To Restore Growth After Flat 2024
- Brainlabs Appoints Littlewood Chief Planning-Data Officer, North America
- The 'Obvious Choice' - Blue Diamond Almonds Goes Nuts, Promotes 2 Brands
- The Shipyard Names Gelner Chief Creative Officer
- Kite Hill Promotes #DairyFree Feb
- Boring Super Bowl Reaches 37.1M Households, Report Shows
- Trade Desk Misses Q4, Stock Plummets
- Volkswagen, SNL Reimagine 'The Californians'
- Google Addresses Ad Platform: Transparency, Leads, Optimization Cited
- Why More Marketing Dollars Aren't Moving The Needle For Unilever
- MediaPost Agency Daily - Thursday, Feb. 13, 2025
- Pondering Kendrick Lamar's Full-On Halftime Show
- IPG Reversal On Principal Media-Buying Came Too Late For Some Pitches
- Levi Dylan Kicks Off Silver Jeans' First National Campaign
- Managing Director Riccobono Leads 50,000Feet's Client Partnerships
- Cat Lovers Celebrate Valentine's Day With Hartz Delectables
- Stagwell Acquires Sports Marketing Agency
- Microsoft Ads Notified About Invalid Traffic, Junk Leads
- Meta Sued Over Discriminatory College Ads
- 'Waking Up' With Oreo Puffs
- Performance Marketing Can't Do It Alone -- Your Brand Needs A Long-Term Play
- MediaPost Agency Daily - Wednesday, Feb. 12, 2025
- IPG Loses Ground In Q4, Posts Slight Growth For 2024
- New Publicis Offering To Help Clients Invest In Women's Sports
- Womanizer Accuses NASCAR Of Sexual Double Standards, Drives OOH Push
- Argonaut Names Tripaldi Head Of Strategy
- Tubi Revamps Super Bowl Brand Spots As Potential Movies
- PGA Tour Players Can't Resist TruGreen Lawn
- Agency Creative Veteran Karlsson Joins SharkNinja
- Deputy Taps 72andSunny For First ATL Campaign
- Call For Entries: Best In Automotive Marketing
- In-Game Ads Can Help To Drive Purchase Consideration
- Kohler Shows Off A Toilet Fit For Fashion Runways
- MediaPost Agency Daily - Tuesday, Feb. 11, 2025
- W+K, Nike Win This Year's Super Clio
- Japan Airlines, Liverpool Soccer Stars Promote Tranquil Travel
- Homes.com Begins 'Best' Effort At Super Bowl
- Ben Affleck's DunKings Launch 'Java Jam' At Super Bowl
- SB Ad Study: Use Of Humor Up, Fewer Celebrities, Diverse Talent
- Call For Entries: Best In Automotive Marketing
- MindgruveMacarta Names Shapiro VP Earned Media
- 'Snowball' Campaign Tackles Spiraling Cold Weather Alcohol Use
- C-Job Naval Architects Names BBN Marketing AOR
- Cayman Islands Taps Harmelin As Media AOR
- Super Bowl Sets New Record: 128M
- Do Super Bowl Scores Affect TV Ad Performance?
- RIP, Brand Purpose
- MediaPost Agency Daily - Monday, Feb. 10, 2025
- Super Bowl LIX Ad Buys Slide 2% To $800M
- Super Bowl Sunday Is Super, The Monday After Not So Much
- Harrison Ford Shares His Passion For Glenmorangie Whisky
- Media Shops Merge To Form 'Mile Marker,' Focus On Growth Brands
- Grey New York Selects Fischer As CEO
- Ronny Chieng Celebrates Lunar New Year With Johnnie Walker
- Horizon Sports & Experiences Acquires Strategic
- Rocket's Super Bowl Twist: A Live, In-Stadium, Sing-Along
- How to Create Culturally Relevant Brands
- Why Diverse Data Is As Critical As Diverse Media For Multicultural Audiences
- Programmatic Models Seeping Into Commerce Advertising
- MediaPost Agency Daily - Friday, Feb. 7, 2025
- Yes, Yes, Yes! Updating A Classic The Hellman's Way
- New Pepsi Challenge Kicks Off Super Bowl Weekend
- 'Banshees' Keoghan Spreads Squarespace's Big Game Message
- American Family Teams With Latest Film In 'Captain America' Franchise
- S4 Capital Warns Of 11% Organic Revenue Decline For 2024
- HexClad's 'Unidentified Frying Object' Super Bowl Investment Has Already Paid Off
- DeepSeek Code Capable Of Sending Data Direct To Chinese Government
- What I Just Learned About Retail Media
- Red Wing Shoe Co. Hires New Social AOR
- Cold Foam Creamer Makes Super Bowl Debut
- Trantolo & Trantolo Delivers Big Payouts To Injured Clients
- Ready For Some Football: Taco Bell, Dunkin', Little Caesars Only QSRs In Big Game
- MediaPost Agency Daily - Thursday, Feb. 6, 2025
- Score! How To Produce Winning Super Bowl Ads
- Paris Hilton Heats Up Frank's RedHot
- Tillamook Sets Sail On Morning Star To Salute Brand's History
- Dentsu Taps WPP Vet Kaminkow As NA CEO, Succeeds Komasinski
- Tito's Vodka Toasts A 'Great' Spokescart
- Travel Report: Sustainability, Experiences And Food Are Big Draws
- Omnicom Doesn't Report Net Organic Revenue Growth And Doesn't Plan To
- Havas Expands Commerce Media With Channel Bakers Stake
- Dentsu Names Greenspoon Chief Global Client Officer
- A Third Of Advertisers Struggle With Retail Media ROI
- PepsiCo Perfects Its Super Bowl Spread
- Google Has 'Very Good Ideas' For Ads In Gemini
- MediaPost Agency Daily - Wednesday, Feb. 5, 2025
- Omnicom Reports 5.2% Growth For 2024
- Booking.com Books Super Bowl, Muppets Take Center Stage
- Haagen-Dazs Takes 'Fast & Furious' Duo For A Sweet Ride
- Mediahuis Hires 72andSunny Amsterdam To Create GenZ Media Brand
- WPP, Amazon Music Partner On 'Louder Than Cancer' Campaign
- Skinner Named Managing Director, The Imaginarium
- CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' Personification
- ANA/4A's AD-ID To Help Track Super Bowl Ad Effectiveness
- Stella Artois Taps 'Brothers' David Beckham, Matt Damon For Super Bowl LIX
- Hyundai Builds On 'Okay Hyundai' Creative
- MediaPost Agency Daily - Tuesday, Feb. 4, 2025
- Publicis Ends 2024 On High Note, Q4 Grew 6.3%
- Verb Rebrands, Repositions As 'Vibes-First' Brand Agency
- Former Agency Honcho Brien Named Interim CEO Of Outfront
- 'Born To Be Wild' Seniors Star In Fierce WeatherTech Super Bowl Ad
- Issa Rae Makes Big Game Appearance For Turbo Tax
- Dentsu Creative Global Brand President Shares Views On AI's Future
- Southgate Tapped For Global CEO Role At We Are Social
- Comedian Nate Bargatze Will Front DoorDash's Super Bowl Spot
- GSD&M Taps McCann As Chief Media Officer, McCaffrey Heads Social Media
- Study: Issues That Keep People Up At Night
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%
- Kiehl's Turns Pubic Hair Into An Ad Font
- Lilly, Publicis, Ad Council Push For Cancer Screenings
- MediaPost Agency Daily - Monday, Feb. 3, 2025
- Campaign Urges Workers To Get Timely Cancer Screenings
- Don't Eat Lava, Reese's Warns Fans In SB Spot
- Media Agency Of The Year: IPG Mediabrands
- Spruce Lets The Dogs Out In 19-Market Super Bowl Buy
- Captain D's Selects Doner As Creative AOR
- Alaska Air Group Consolidates Media, Creative Assignments
- The Shipyard Reorganizes, Elevates Bruot To Helm New 'Collective' Operation
- 'Suits' Macht Stars In First Bear Fight Whiskey Spot
- The Media Planner Is Dead, Long Live The Platform
- Novus Names LaRocque VP-Director Of Integrated Client Strategy
- Most Americans Oppose DEI Rollbacks
- YouTube's 'AdBlitz' Is Back For Super Bowl LIX
- Teaser Ad Reveals Singer Becky G As Star Of Mountain Dew's Super Bowl Spot
