OMMA Today Editions for January 2016
- OMMA Today - Friday, Jan. 29, 2016
- Rubicon Survey Flags Shifts In Voters' Media Habits
- 'Forbes' Tests Ways To Sideline Ad Blocking
- Why Facebook Is Pulling The Plug On Parse
- Facebook Makes It Easier To Share Live Video On Mobile
- Index Exchange Partners With Integral Ad Science To Optimize Media Quality
- 5 Top 'Politico' Staffers To Exit In 2016
- Magazines Boost Social Media Audiences, Add 220M New Likes, Followers
- BloomReach Raises $56 Million To Personalize The Web
- Upsight Acquires Fuse Powered, Ups Monetization For Mobile Games
- Randy Goes All Sarah Palin On Us
- Fox Sports, Twitter Produce Content For Super Bowl Week
- OMMA Today - Thursday, Jan. 28, 2016
- Facebook Posts $18 Billion In Revs, Mobile Ad Revs Up
- Yahoo Redesigns App, Home Page To Foster Community, Drive Search
- Sony's Massive $2.5 Billion Media Review Nearly Done
- MCommerce Issue: Mobile Shoppers Browse Fewer Pages
- 10 Publishers Account For Half Of All Online News
- Snapchat Sells Ads For Super Bowl 'Live Story'
- Cannella Response TV Buys Parent Of AdMore, Extends Inventory Reach
- StyleCaster Relaunches Site, Adds New Hires, More Entertainment
- In Programmatic Advertising, Technology Is A Tool, Not A Strategy
- Facebook Makes It Easier To Share Live Video On Mobile
- OMMA Today - Wednesday, Jan. 27, 2016
- Instagram Taps Ex-Twitter Exec To Head Product
- Apple Boasts $76B In Q4 Revs, But Mobile Growth Slows
- IAB: Identifying Cross-Channel Audiences Key To Marketers In 2016
- Grey Expands Digital Offering With Acquisition Of ArcTouch
- 80% Of People Would Reconsider Installing Ad Blockers, Cite Word-Of-Mouth
- Nielsen Makes Digital Ad Ratings Available In Google DoubleClick
- FilmOn Buys CinemaNow, Expands Global Reach
- Altitude Digital Launches Premium Video Guarantee For 100% Viewable Impressions
- IAB: Digital, Mobile Rival TV As Political Info Source
- AdGooroo Builds Local Insight To Analyze Competitors' Campaigns
- OMMA Today - Tuesday, Jan. 26, 2016
- Facebook Expands Audience Network To Support Mobile Web
- Twitter Taps AmEx Exec Berland For CMO
- 'Refinery29' Partners With Sundance To Produce Female-Driven Film Series
- Tiller Helps Publishers Manage Native Ad Partners
- Social Media Linked To Sleep Loss, Again
- AppNexus Bows PriceCheck, Header Bidding For Mobile Apps
- Ad-Blocking: A New Way To Fund Content?
- Popular Teams With We Heart It, Brings Video To App
- Why Brands Still Underinvest In Mobile
- Is What's Good For Publishers Good For Consumers?
- OMMA Today - Monday, Jan. 25, 2016
- AOL Unifies Publishing Products Into 'One' Platform
- iSpot.TV Provides New Metrics To Track Ads In Real-Time
- Instagram Ad Impressions Surge
- Twitter Shakeup: 5 Executives Leave
- Internet Reacts To Brave Ad-Blocking Browser
- Wikia Spawns Fandom To House Entertainment Content
- 'Washington Post' Updates Classic iPad app, Issues Delete If Left Unopened
- Microsoft's Cortana Now IDs Email Context, Enhances Reminders
- Online Ad Chaos Drives Ad-Blocking, IAB Chief Says
- Privacy Groups Urge Court To Uphold New Text-Spam Rules
- OMMA Today - Friday, Jan. 22, 2016
- Facebook Rolls Out Optimization Tool, Improves Relevancy Of Publishers' Posts
- Google's $1 Billion Apple Payoff To Keep Search On iPhone
- FTC To Ad Tech Industry: More Transparency, User Control Over Data Necessary
- Mobile Paid Search, Product Listing Ads Growth Drivers In Q4 2015
- In-Store Screens Read Faces To Deliver Targeted Content
- IAC Realigns Reporting Segments After Creation Of Publishing Unit
- Bauer Media Group Launches Sites For 'First for Women,' 'Woman's World'
- IAB Releases New Lexicon On Data Segments, Techniques
- Higher Price Tags For Women Because, Well, They Seem To Care
- More Ad Dollars Focus On Reaching Millennials On Mobile
- OMMA Today - Thursday, Jan. 21, 2016
- Mobile Paid Search, Product Listing Ads Growth Drivers In Q4 2015
- Political Marketers Building Their Mobile, Digital Ad Presence
- Cord-Cutting, Voice Recognition Will Disrupt Telecom In 2016
- Iterable Raises $8M For Cross-Channel Engagement
- Infront Acquires Omnigon Digital Monetization Firm
- Android Leads Downloads, But Apple Tops In Revenue
- Nielsen Global's John Lewis Joins Rocket Fuel Board
- Greatist Raises $4.5M, Invests In Sales, Video
- Email Budgets Increase in 2016
- OMMA Today - Wednesday, Jan. 20, 2016
- Nielsen Expands Social Media TV Ratings To Facebook
- Yahoo Bows Programmatic Native Advertising On BrightRoll Exchange
- Spotify Buys Cord Project, Soundwave To Improve Social Features
- YouTube Makes Real-Time Ads Available To Brands Before Super Bowl 2016
- Starbucks, Spotify Bring Coffee House Tunes To Mobile
- What AOL's Stake In Taboola Means For Search, Discovery
- New Magzter App Version Puts Focus On Articles, Not Brands
- Reelevant Launches, Targets Mass Emails
- Q4 Advertisers Moved Mobile Ad Spend To Private Marketplaces
- If You Have More Than 200 Friends Online, You're Totally Fake
- OMMA Today - Tuesday, Jan. 19, 2016
- Facebook Mobile Ads Offer New Features For Businesses
- Programmatic May Be Problematic, But Agencies Set Up Own Capabilities
- OpenX Numbers Paint A Rosy Picture
- Study: Pay TV Consumers Believe TV Everywhere Isn't Free
- AdRoll Report Finds 66% Of Marketers Planning To Raise Programmatic Ad Spend
- Verizon Rolls Out Toll-Free Data
- Sendwithus Gains Litmus' Speedy Email Testing
- MLB Will Allow In-Market Streaming Of Local Teams
- Be Predictive And Personal, Says CMO Council Study
- Netflix Over-Delivers On New Worldwide Subscribers
- OMMA Today - Monday, Jan. 18, 2016
- Google Tweaks Language For Use Of 'Curvy' Keywords In Gmail Ads
- EU Data Regulations Tough On Social Nets
- What B2B Organizations Should Know About Personalization
- Google Searches During Democratic Debate Reflect Changing U.S. Attitude
- Sarandos Says NBC's Netflix Show Data Is 'Remarkably Inaccurate'
- Publicis Groupe To Fund 90 Startups
- LinkedIn Users Press Judge To Approve $13 Million Email Privacy Settlement
- Outbrain Partners With 'Washington Post' For Sponsored Content
- Whatsapp Drops Subscription Fee
