OMMA Today Editions for April 2016
- OMMA Today - Friday, April 29, 2016
- NBC Partners With Snapchat To Promote Summer Olympics To Millennials
- Amazon Cagey About Spike In Advertising, Future Plans
- Data-Driven Oracle Updates Marketing Cloud
- How Ad Fraud, Ad Blocking And Viewability Are Interrelated
- Social Media Sharing Interferes With Memory, Learning
- NYTCO Names Rubin, SVP, Brand Head To Lead Strategy
- Marketers Struggle With Effective Mobile Ads
- New Meaning To Glint In Your Eye
- OMMA Today - Thursday, April 28, 2016
- Google Image, Text Ads See More Click-Throughs, Higher Costs
- At Google, Artificial Intelligence To Drive Computing, Search And Mobile
- DeWalt Debuts Newest Power Tool: Smartphone
- Data-Driven Oracle Updates Marketing Cloud
- 'New York' Launches 'Select All' Tech Vertical Online, Social Media
- Facebook Debuts Updated Apps For Windows 10
- Facebook Sued For Bombarding Cell Phone User With 'Harassing Text Messages'
- 'Martha Stewart Living,' Arm & Hammer Create 'Martha University'
- 3 Lessons Facebook Can Teach Ad-Tech Industry
- 'NYT' Sends Cardboard Viewers To Digital Subscribers
- OMMA Today - Wednesday, April 27, 2016
- Yahoo Makes Agreement With Starboard, Rotates Board Members
- Shopping Frequency: Smartphones Up 64%; Physical Stores Down 30%
- Apple's Earnings Fail, Poor iPhone Sales Blamed
- 3 Lessons Facebook Can Teach Ad-Tech Industry
- Adobe Sets Triggers For Programmatic Messages
- Digital Looks Great, But Interactions Less Consistent
- DDB Vet Andrea Arnau Takes On Top 'Hacking' Role At Rokk3r Labs
- BPA Responds To Call To Track Ad-Blocking Data
- 2016 Presidential Election Shifts From Cookies To Real Voters
- OMMA Today - Tuesday, April 26, 2016
- Turner Partners With Canvs To Measure Branded Content
- Daily Beast Creates Red Label, Lifestyle Content Targets Affluent Millennials
- PushSpring Adds MediaMath As Data Destination Partner
- Turner To Premiere FilmStruck, VOD Streaming Service
- Prospects For In-App Programmatic Ads Depend OnTargeting Improvements
- Litmus Acquires Curated For Email Content Creation
- Beyond Blocking: Building Better Creative
- Pot Social Network Plans Stock Market Offering
- OMMA Today - Monday, April 25, 2016
- GroupM Questions Digital's 'Integrity,' Estimates Ad-Blocking Averaging 22%
- Facebook Tweaks News Feed To Measure User Time
- JUICE Mobile Launches Mobile Advertising Futures Market
- Google Prepares Marketers For Ad Policy Changes
- Dentsu Aegis Network Starts New Youth And Diversity-Focused Digital Agency
- Winning Over The Ad Blockers
- Programmatic Increases Cost, But Produces Better-Performing Ads
- Unlockd Raises $11.6 Million To Fund European, Asian Expansion
- Are You Ready To Integrate IoT And VR?
- OMMA Today - Friday, April 22, 2016
- Medium Raises $50M, Morphs Into Publishing Platform
- Google Expands AMP To Google News
- Google Advertising Revenue Reaches $18 Billion On Strong Mobile, Search
- IAB Reports $59.6 Billion In 2015, Mobile And Programmatic Drive Growth
- Why The Ad-Supported Model Will Destroy Online Publishing
- Nexstar's Yashi To Launch Integrated Local TV, Digital Ads
- Will We Elect The Candidate Who Shouts the Loudest?
- JUICE Mobile Launches Mobile Advertising Futures Market
- BPA Worldwide Extends TAG Certification To AppNexus, Engage:BDR, GumGum And OpenX
- OMMA Today - Thursday, April 21, 2016
- IAB Reports $59.6 Billion In 2015, Mobile And Programmatic Drive Growth
- WPP, IPG, Vizio, Others Sued For Brokering In Personally Identifiable Data
- Google Advertising Revenue Reaches $18 Billion On Strong Mobile, Search
- Oracle Marketing AppCloud Expands With Key Partnerships, Acquisitions
- Taboola's Full Page Personalization Tool Offers Customized On-Site Experience
- 20% To 50% Of Media Spend Wasted In Siloed Planning Methods
- Google News Boosts AMP Content For Mobile
- Literally Media Buys Cheezburger To Reach Millennials
- OMMA Today - Wednesday, April 20, 2016
- Google, Microsoft Expected To Report Slower Growth
- Oracle Marketing AppCloud Expands With Key Partnerships, Acquisitions
- Publishers Want Ad Networks To Improve Payments
- Video Ads Are Better Than Ever On Social Platforms
- FTC And Roca Labs Reach 'Substantial Agreement' In Battle Over Online Reviews
- TheSkimm Takes Email From Inbox To Calendar
- EU Goes After Google's Android Business
- mNectar Launches Rewarded Playable Ads
- Google Digs Into Addressable TV, Serves Listing In Search Results
- OMMA Today - Tuesday, April 19, 2016
- Facebook Partners With Integral Ad Science, Nielsen And comScore On Viewability
- Google Scans Billions Of Android Apps, Too Many In High-Risk Security Category
- New OTT Services Raise TV Viewership
- Unruly Ad Inventory Available Via The Trade Desk
- Scripps' Newsy Grabs A NewFronts Spot
- Android Inventory Soars On Exchanges, Demand Shifting To Private Markets
- Verizon, Hearst Team To Acquire Complex Media
- Kanye West Sued For Tricking Fans Into Disclosing Data
- Google Tracks Offline Sales From YouTube TrueView Ads
- Ad Tech Doesn't Get Schmoozed
- Mobify Acquires Pathful For Machine Learning
- Entertainment, Music Apps Enjoy 'Explosive' Revenue Growth
- OMMA Today - Monday, April 18, 2016
- Verizon Leading Yahoo Bidder Pool
- Newspaper Publishers Launch Nucleus, National Ad Network
- Hearst Eyes The Future, Bets Big On Programmatic Native And Data
- AT&T AdWorks Kicks Off Addressable Campaign
- The Key To Audience-Based Metrics: Testing, Testing And More Testing
- Consumer Awareness Of Blockers Reaches Critical Mass, 42% Would Pay
- The Weather Company Gets A New Head of Data Science for Ad Products
- Wrap Media Raises $9 Million, Expands Operations
- Search, Discovery Apps To Generate Billions In Revenue
