OMMA Today Editions for March 2017
- OMMA Today - Friday, March 17, 2017
- Google Reviews Ad Policies To Improve Brand Safety
- Pinterest Goes After Visual Search Market Share
- New Seattle Mariners Ad Campaign Sparks Twitter Fight With Rival Oakland A's
- Verizon To Deactivate 4.5M Email Addresses
- Publishers, Place Your Bets: Yield Or Preference?
- ANA Calls On 'Walled Gardens' To Submit To Indie Audits By MRC
- Social Spend Trails Forecasts
- One Man's Trash Is Another Man's Art
- Readly Offers Enhanced Reading On Mobile
- Spongecell Integrates Grapeshot's Keyword Targeting Tech
- OMMA Today - Thursday, March 16, 2017
- Ad-Supported Jobs Add $1 Trillion To Economy
- Twitter To Present At Digital Newfronts
- Amazon Syncs Alexa With Ecommerce App
- Facing Defunding, Planned Parenthood Breaks TV, Digital Ad Campaign
- Urban Airship Expands Web Push Notifications, Complements Email
- Factual Aims For Scale, Partners With Adobe, Oracle
- Online News Publisher 'Quartz' Becomes Profitable
- MRC Issues Digital OOH Standards: Step Toward Unifying Digital, Analog
- SXSW 2017: The Battle for Humanity
- OMMA Today - Wednesday, March 15, 2017
- Yahoo Hacker Orchestrated Ad Scams, DOJ Says
- Upday Signs With INNEX To Sell Mobile Programmatically
- Amplify Boosts Revenue, Email Engagement With Salesforce
- Samsung Launches New Line Of Smart TVs That Learn What Viewers Like
- Fox, Turner, Viacom Form 'Advanced Audience' Consortium
- Facebook Lets Publishers Place More Ads In Instant Articles
- Ad Tech Firms Seek Scale Via Programmatic Native Video Integrations
- SteelHouse's Media-Buying Model Goes 100% Transparent With New Platform
- Will There Be More Settlements With The FTC On Native Ads?
- Total U.S. MVPD Revs Up, OTT Rising Faster
- OMMA Today - Tuesday, March 14, 2017
- Facebook Renames Metrics Definitions To Improve Clarity
- Microsoft, iProspect Coin 'Relevance Score,' Analyze Digital Assistants' Impact On Advertising
- Facebook Lets Publishers Place More Ads In Instant Articles
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads
- Better Targeting Through TV: Will Trump Watch John Oliver's Ad?
- Intel Spends $15 Billion To Advance Automated Driving
- Mobile Search Key To Google's Continued Market Dominance
- Customers Want More Personalized Support
- Saying 'Thank You' Increases Email Response Rates
- Mid-Roll TV Ads Have 97% Completion Rate
- OMMA Today - Monday, March 13, 2017
- Yahoo To Rename As Altaba, Details Leadership Plans Following Sale To Verizon
- WaPo Licenses Arc To Tronc, Bows Self-Service
- Facebook Prohibits Developers From Using Data For 'Surveillance'
- eBay Ramps Up Advertising, Moves To Product Ads, Pages
- Ad Industry Lobbies Against 'Confusing' Broadband Privacy Order
- TiVo Taps Comcast's Horstman To Run Audience Platform, Focus On Making TV Ads Work Better
- Microsoft Intros Its Own Version Of Playable Ads
- Yahoo Offers Insight Into Vehicle Shopping Behavior
- Loyalty Most Powerful Email Promotion, Shipping Least
- Real-Time Platform Tickr Acquires Market.Space, Competitive Intelligence Provider
- OMMA Today - Friday, March 10, 2017
- Amazon Raises Ad Stakes With Video Advertising
- Could A Chat Bot Alleviate Inbox Overload?
- Hulu Signs A+E For New Live TV Service
- 67% Of Agencies Want To See More VR/AR In Ad Campaigns
- AcuityAds To Acquire Visible Measures For $10M Cash
- Equifax Launches Ignite, Analytics Portfolio With Apps
- Women, Bulls And Gendered Expectations
- Getting Watson Together With My Wife
- Dell Technologies Makes Magic In Its First Branded Campaign
- Atlanta Agencies Form Coalition In Bid To Broaden Talent Diversity
- OMMA Today - Thursday, March 9, 2017
- comScore Uses Home Panel To Measure Connected Devices
- Has The CIA Killed Encryption For Mobile, Connected Devices?
- Senator Introduces Resolution Revoking Broadband Privacy Rules
- Conde Nast, NBCU, Vox Team To Deliver Mobile Video, Branded Content
- Major Investor Group Withdraws Time Inc Bid
- Equifax Launches Ignite, Analytics Portfolio With Apps
- Cable Lobby Wants FCC To Revise Definition Of 'Broadband'
- MPA Finds Audience Increase, Slight Rise In Mobile Web Viewership
- SITO Mobile Bows Location-Data-Harnessing Product
- Havas Consolidates All Health Agencies, Murphy Leads New Entity
- OMMA Today - Tuesday, March 7, 2017
- Ad-Tech Firms' Partnership Extends Audience Data From Desktop To Mobile
- U.S. Slides To No. 7 In Global Brand Ranking, Presidential Election Cited
- 70% Of Retailers Investing In Beacons For Location-Based Marketing
- LiveWorld Offers Brands Strategy, Planning, Development For Chatbots
- Consumer Groups Fire Back At Broadband Industry, Urge FCC To Preserve Privacy Rules
- Forbes.com Launches Mobile Site Inspired By Snapchat
- Does Facebook Actually Have An Audience?
- More Reasons Not To Over-Share On Social Media
- Disney Inspires 'Moana' As Told By Emoji, Adds Advertisers
- Einstein Goes Live, Teams Up With Watson
- OMMA Today - Monday, March 6, 2017
- Act-On Releases Machine-Learning Tech To Aid Marketers
- Augmented, Virtual Reality Mass Adoption 3 To 5 Years Away
- 'Significant Acceleration' Of In-House Media-Buying, Analyst Cites Programmatic
- OTT Starts Rocking The Cable Boat
- Consumers Warm To Idea of TV As Smart-Home Hub
- Can TV Help Facebook Grow Up Without Losing Itself?
- Marketers Still Struggling With App-User Retention
- Netflix TV Homes Outpace Those With DVRs
- Hill Holliday Taps Proulx As Chief Digital Officer
- OMMA Today - Friday, March 3, 2017
- NBC Invests $500 Million In Snap, Part Of Platform's IPO
- HP Consolidates $600 Million Global Ad Spending Assignment With PHD
- AI Knows What is Fake News, Even if Your FB Friends Don't
- Fans Vie To Take Over Auntie Anne's Snapchat Page
- Lionsgate Builds Power Rangers Chatbot Experience Based On Data
- U.S. Advertising Sees Slight Uptick In Growth
- DigiTrust Empowers Publishers To Answer Advertiser Challenges
- WPP CEO Fears Amazon More Than Google, Facebook
- Do I Want To Be Marc Pritchard? Nah.
- Upfront: Nickelodeon To Air 700 New Episodes, Expands Branded Resorts
