Online Media Daily Editions for April 2015
Online Media Daily - Thursday, April 16, 2015
Google Adds Programmatic TrueView Ad Buying Format In DoubleClick Bid Manager
Tumblr Debuts Sponsored Day Ad Units
Gannett, ViewLift To Develop Sports Video Services
Dentsu Kick-Starts Fund, Has Yen For Startups
LA Dodgers, R/GA Launch Startup Accelerator
Periscope Trumps Arch-Rival Meerkat In Tweets
Yahoo, Microsoft Restructure Search Alliance
Snapchat Trying To Poach Uber Employees With Geo-Filters
Yahoo Making Major Mobile Messaging Move
Revlon Reported Bidding On P&G Brands
Reframe Your Approach; Think Experiment, Not Test
Data-driven Marketing Is All The Rage But Are Clients Ready To Act?
Online Media Daily - Wednesday, April 15, 2015
Tinder Integrates With Instagram
Bacardi Consolidates Its Global $300 Million Creative and Media Assignments with BBDO and OMD
Matomy Buys 70% Of Ad Targeting, Email Marketing Firm Avenlo
New ASME Guidelines Address Native Ads
Simulmedia Extends Audience Delivery Guarantee, Will Benchmark Against Digital Too
LinkedIn Urges Judge To Toss 'Add Connections' Lawsuit
WPP Buys Mobile Ad Attribution Firm Medialets
Twitter Redesigns Homepage, Focuses On Topics
Dentsu Aegis Acquires Forbes Consulting Group
Snapchat Dropping Brand Stories
Microsoft Entices Enterprise Users With Flipboard-Like App
Native Advertising Shakes Up Agency And Brand Ecosystem
Online Media Daily - Tuesday, April 14, 2015
AOL Launches Cross-Screen Programmatic Ad Platform 'One'
TV Viewership Declines Across All Demos
You Say Tomato, I Say Content: How ConAgra Leveraged A Story To Market A Brand
Tagboard, Hootsuite Supply Social For Media Cos.
Google Adds mDialog OTT TV Inventory To DoubleClick AdX
Wearables May Be Next Consumer Communications Channel
Fallon Wins Big Ten Network Account
Rakuten Eyeing PopSugar For $580M
Netflix To Debut 'Pompidou' on April 15
'Booby-Trapped' Ad Delivered Via RTB Reveals The Ever Evolving World Of Ad Fraud
Advertisers Need Attention Balance To Sell More Stuff
Online Media Daily - Monday, April 13, 2015
'Game Of Thrones' Drives HBO Now Awareness
Clinton Launches White House Bid On Social Media
The App Attention Economy Is Booming: Retention Still The Challenge
Broadcast TV Advertising Forecast To Continue Early 2015 Decline
LinkedIn Elevate Encourages Company Staffers To Curate Content
Brands Diversify YouTube Ads, Rack Up 102.8 Million Views
WideOrbit Unveils Programmatic TV Marketplace
Analyst Brian Wieser Urges Holding Company Investors To 'Exit The Sector,' Or 'Move To The Sidelines'
Google Raises Its Game In Cloud Services
AMC Wins Video Privacy Case
Twitter Pressuring Celebs And Publishers To Use Periscope
More Data Shows Apple Watch Selling Well
Spotify Asking Users To Tweet Ads
6D Global, Google Technologies Ink Partnership
Online Media Daily - Friday, April 10, 2015
OTT Advertising Projected To Represent Half Of All TV Ad Revenue By 2020
Unfriend Anyone Who Sends You Baseball Footage
Rising Demand For Original Content Drives Greater Share Of Marketing Budget
M&A For Radio, TV Sees Sharp Decline, But Deal Pricing Remains Stable
Vibrant Media Enters Pre-Roll Video Market
TV Consumers Spending More On Subscription Internet Video
StackAdapt Taps TripleLift For 'Programmatic Direct' Access To Native
IPG CEO Michael Roth Gets 10% Pay Raise For 2014 To Nearly $13 Million
Quit Wasting Ad Spend: 3 Ways to Improve Ad Viewability And Strengthen The Digital Ecosystem
P&G Putting Beauty Brands On The Block?
Lionsgate, Comic-Com Launching Online Pay Channel
When Will Print Newspapers Die?
Calculating ROI Isn't Simple; Here Are Steps To Get Started
Amazon Sues Over Fake Reviews
Online Media Daily - Thursday, April 9, 2015
LinkedIn Buys Lynda.com, Invests In Education
Can Your Phone Measure Emotion?
Facebook Debuts Messenger, Web Site For Exclusive Chat
Silver Linings Emerge From Dark Cloud Of Ad Fraud
Ad Tech Has Come Along Way From Open RTB, And Still Has A Long Way To Go
Spending Up, But Marketers Still Have Big Digital Blind Spots
Mobile Payments Become Marketing Tool For Dunkin' Donuts, Shopify, ChowNow
Location-Based Data Firm Gravy Raises $7.6M In Round Led By Gannett
Twitter Retires Activity Tabs, Moves Trends To Search Page
Omnicom's Wren Gets 33% Pay Hike In 2014 As Company Delivers Strong Profit Growth
OTT Enters 6% Of U.S. Homes
Zynga Brings Back Pincus, Puzzling Analysts
Snapdeal, FreeCharge in Mega-Merger
Sources Shoot Down Talk of Google Taking Over Twitter
Online Media Daily - Wednesday, April 8, 2015
Yahoo Adds Mobile Native Audience Targeting, Apps Create Digital DNA
Sinclair Broadcast Aggregates Data With Audience Network
Brands Give Instagram's Carousel A Whirl
Ford's Odell Talks Global Performance And How Focus RS Will Help
iHeartMedia To Sell Broadcast Radio Via Programmatic
Coca-Cola Takes Top Marketer and Top Brand In Global Effie Index
Sprinklr Continues Buying Spree, Acquires Get Satisfaction Platform
YouTube Increases Interactivity In TrueView Video Ads
Bauer Launches 'Simple Grace'
Ad Tech Revenue To Grow To $100 Billion By 2020
An Apple Watch Could Change Your Life
Russian Hackers Breach White House Email
Social Media's Route To Retail Revolution: Personalize The Shopping Experience
Don't Let Village Wisdom Make You The Village Idiot
Online Media Daily - Monday, April 6, 2015
Facebook Sued For Creating Database of 'Faceprints'
'Rolling Stone' Retracts Campus Rape Story
Pay-TV Providers Need To Embrace OTT Technology
TEN Acquires Torque.TV, Ups Digital Video
Social Spam Plagues Social Networks
Hulu Builds GIF Search Engine As Promotional Tool
HTC, SapientNitro Promote Phones For 'Life' In New Global Campaign
Roku Adds Voice Search
Inside Russia's Army Of Online Trolls
Sony Play Station Emails Vita Customers About Refunds After FTC Settlement
Google Must Face Lawsuit For Sharing App Purchasers' Names With Developers
2 Billion People Using Social Media
Mobile Video Gets Better For Advertisers With MRAID+VPAID
Online Media Daily - Friday, April 3, 2015
Global Ad Spend On Social Nets Forecast At 29%
How Paywalls Prevent News Scoops
Google's $8.5 Million Data-Leak Settlement Wins Approval
Gravity4 Buys Ezlike, Another Facebook Marketing Partner
CMT's Upfront Message: We're Country To The Core
Innovid's Video Patent Helps Leverage Online Ad Options
Search Engines Make Us Think We're Smart
Upstarts Trying To Unseat Craigslist
'NYT' To Give Away "NYT Now" App
Patent Trolls Cast Shadow Over Ad Industry
Three Major Ways Pinterest's $11 Billion Valuation Might Change Your Social Media Strategy
Online Media Daily - Thursday, April 2, 2015
M&A Changes Media Landscape With 545 Transactions Worth $26.6 Billion In Q1 2015
Nativo Adds Real-Time Native Ad A/B Testing To Platform
ANA Preps For Senate Battle Over Tax Breaks
L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
Twitter Buys TenXer, Ups Developer Relationships
Brands Capitalize On March Madness
Amobee: Funnyman Kevin Hart Rules Social Media
Is Meerkat's Star Falling?
Aiming For 70% Viewability: It's Not Glamorous, But It's A Reliable Stepping Stone
Rethinking Brand Advertising In A Mobile World
« Previous Entries
Next Entries »