Online Media Daily Editions for April 2015
- Online Media Daily - Thursday, April 16, 2015
- Google Adds Programmatic TrueView Ad Buying Format In DoubleClick Bid Manager
- Tumblr Debuts Sponsored Day Ad Units
- Gannett, ViewLift To Develop Sports Video Services
- Dentsu Kick-Starts Fund, Has Yen For Startups
- LA Dodgers, R/GA Launch Startup Accelerator
- Periscope Trumps Arch-Rival Meerkat In Tweets
- Yahoo, Microsoft Restructure Search Alliance
- Snapchat Trying To Poach Uber Employees With Geo-Filters
- Yahoo Making Major Mobile Messaging Move
- Revlon Reported Bidding On P&G Brands
- Reframe Your Approach; Think Experiment, Not Test
- Data-driven Marketing Is All The Rage But Are Clients Ready To Act?
- Online Media Daily - Wednesday, April 15, 2015
- Tinder Integrates With Instagram
- Bacardi Consolidates Its Global $300 Million Creative and Media Assignments with BBDO and OMD
- Matomy Buys 70% Of Ad Targeting, Email Marketing Firm Avenlo
- New ASME Guidelines Address Native Ads
- Simulmedia Extends Audience Delivery Guarantee, Will Benchmark Against Digital Too
- LinkedIn Urges Judge To Toss 'Add Connections' Lawsuit
- WPP Buys Mobile Ad Attribution Firm Medialets
- Twitter Redesigns Homepage, Focuses On Topics
- Dentsu Aegis Acquires Forbes Consulting Group
- Snapchat Dropping Brand Stories
- Microsoft Entices Enterprise Users With Flipboard-Like App
- Native Advertising Shakes Up Agency And Brand Ecosystem
- Online Media Daily - Tuesday, April 14, 2015
- AOL Launches Cross-Screen Programmatic Ad Platform 'One'
- TV Viewership Declines Across All Demos
- You Say Tomato, I Say Content: How ConAgra Leveraged A Story To Market A Brand
- Tagboard, Hootsuite Supply Social For Media Cos.
- Google Adds mDialog OTT TV Inventory To DoubleClick AdX
- Wearables May Be Next Consumer Communications Channel
- Fallon Wins Big Ten Network Account
- Rakuten Eyeing PopSugar For $580M
- Netflix To Debut 'Pompidou' on April 15
- 'Booby-Trapped' Ad Delivered Via RTB Reveals The Ever Evolving World Of Ad Fraud
- Advertisers Need Attention Balance To Sell More Stuff
- Online Media Daily - Monday, April 13, 2015
- 'Game Of Thrones' Drives HBO Now Awareness
- Clinton Launches White House Bid On Social Media
- Broadcast TV Advertising Forecast To Continue Early 2015 Decline
- The App Attention Economy Is Booming: Retention Still The Challenge
- LinkedIn Elevate Encourages Company Staffers To Curate Content
- Brands Diversify YouTube Ads, Rack Up 102.8 Million Views
- WideOrbit Unveils Programmatic TV Marketplace
- Analyst Brian Wieser Urges Holding Company Investors To 'Exit The Sector,' Or 'Move To The Sidelines'
- Google Raises Its Game In Cloud Services
- AMC Wins Video Privacy Case
- 6D Global, Google Technologies Ink Partnership
- Twitter Pressuring Celebs And Publishers To Use Periscope
- More Data Shows Apple Watch Selling Well
- Spotify Asking Users To Tweet Ads
- Online Media Daily - Friday, April 10, 2015
- OTT Advertising Projected To Represent Half Of All TV Ad Revenue By 2020
- Unfriend Anyone Who Sends You Baseball Footage
- Rising Demand For Original Content Drives Greater Share Of Marketing Budget
- M&A For Radio, TV Sees Sharp Decline, But Deal Pricing Remains Stable
- Vibrant Media Enters Pre-Roll Video Market
- TV Consumers Spending More On Subscription Internet Video
- StackAdapt Taps TripleLift For 'Programmatic Direct' Access To Native
- IPG CEO Michael Roth Gets 10% Pay Raise For 2014 To Nearly $13 Million
- Calculating ROI Isn't Simple; Here Are Steps To Get Started
- When Will Print Newspapers Die?
- Lionsgate, Comic-Com Launching Online Pay Channel
- P&G Putting Beauty Brands On The Block?
- Quit Wasting Ad Spend: 3 Ways to Improve Ad Viewability And Strengthen The Digital Ecosystem
- Amazon Sues Over Fake Reviews
- Online Media Daily - Thursday, April 9, 2015
- LinkedIn Buys Lynda.com, Invests In Education
- Can Your Phone Measure Emotion?
- Facebook Debuts Messenger, Web Site For Exclusive Chat
- Silver Linings Emerge From Dark Cloud Of Ad Fraud
- Spending Up, But Marketers Still Have Big Digital Blind Spots
- Ad Tech Has Come Along Way From Open RTB, And Still Has A Long Way To Go
- Mobile Payments Become Marketing Tool For Dunkin' Donuts, Shopify, ChowNow
- Location-Based Data Firm Gravy Raises $7.6M In Round Led By Gannett
- Twitter Retires Activity Tabs, Moves Trends To Search Page
- Omnicom's Wren Gets 33% Pay Hike In 2014 As Company Delivers Strong Profit Growth
- OTT Enters 6% Of U.S. Homes
- Sources Shoot Down Talk of Google Taking Over Twitter
- Zynga Brings Back Pincus, Puzzling Analysts
- Snapdeal, FreeCharge in Mega-Merger
- Online Media Daily - Wednesday, April 8, 2015
- Yahoo Adds Mobile Native Audience Targeting, Apps Create Digital DNA
- Sinclair Broadcast Aggregates Data With Audience Network
- Brands Give Instagram's Carousel A Whirl
- Ford's Odell Talks Global Performance And How Focus RS Will Help
- iHeartMedia To Sell Broadcast Radio Via Programmatic
- Coca-Cola Takes Top Marketer and Top Brand In Global Effie Index
- Sprinklr Continues Buying Spree, Acquires Get Satisfaction Platform
- YouTube Increases Interactivity In TrueView Video Ads
- Bauer Launches 'Simple Grace'
- Ad Tech Revenue To Grow To $100 Billion By 2020
- An Apple Watch Could Change Your Life
- Russian Hackers Breach White House Email
- Social Media's Route To Retail Revolution: Personalize The Shopping Experience
- Don't Let Village Wisdom Make You The Village Idiot
- Online Media Daily - Monday, April 6, 2015
- Facebook Sued For Creating Database of 'Faceprints'
- 'Rolling Stone' Retracts Campus Rape Story
- Pay-TV Providers Need To Embrace OTT Technology
- TEN Acquires Torque.TV, Ups Digital Video
- Social Spam Plagues Social Networks
- Hulu Builds GIF Search Engine As Promotional Tool
- HTC, SapientNitro Promote Phones For 'Life' In New Global Campaign
- Roku Adds Voice Search
- Inside Russia's Army Of Online Trolls
- Sony Play Station Emails Vita Customers About Refunds After FTC Settlement
- Google Must Face Lawsuit For Sharing App Purchasers' Names With Developers
- 2 Billion People Using Social Media
- Mobile Video Gets Better For Advertisers With MRAID+VPAID
- Online Media Daily - Friday, April 3, 2015
- Global Ad Spend On Social Nets Forecast At 29%
- How Paywalls Prevent News Scoops
- Google's $8.5 Million Data-Leak Settlement Wins Approval
- Gravity4 Buys Ezlike, Another Facebook Marketing Partner
- CMT's Upfront Message: We're Country To The Core
- Innovid's Video Patent Helps Leverage Online Ad Options
- Search Engines Make Us Think We're Smart
- Upstarts Trying To Unseat Craigslist
- 'NYT' To Give Away "NYT Now" App
- Patent Trolls Cast Shadow Over Ad Industry
- Three Major Ways Pinterest's $11 Billion Valuation Might Change Your Social Media Strategy
- Online Media Daily - Thursday, April 2, 2015
- M&A Changes Media Landscape With 545 Transactions Worth $26.6 Billion In Q1 2015
- Nativo Adds Real-Time Native Ad A/B Testing To Platform
- ANA Preps For Senate Battle Over Tax Breaks
- L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
- Twitter Buys TenXer, Ups Developer Relationships
- Brands Capitalize On March Madness
- Amobee: Funnyman Kevin Hart Rules Social Media
- Is Meerkat's Star Falling?
- Aiming For 70% Viewability: It's Not Glamorous, But It's A Reliable Stepping Stone
- Rethinking Brand Advertising In A Mobile World
