Sprinklr Continues Buying Spree, Acquires Get Satisfaction Platform

Making quick use of its recent capital infusion, Sprinklr has acquired customer engagement community platform Get Satisfaction. Building on its Experience Cloud initiative, Sprinklr will use Get Satisfaction to help clients deliver community-based customer support.

“They currently serve more than 1,000 communities,” Sprinklr CEO Ragy Thomas said on Wednesday

Last week, Sprinklr raised $46 million -- at a valuation of just over $1 billion -- with expressed intention of continuing its acquisition spree.

Just last month, Sprinklr agreed to buy the social community software specialists at Pluck from media-holding company Demand Media. Financial terms of the deal were not disclosed, but Demand picked up Pluck for a reported $75 million in 2008.

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With Pluck, Sprinklr gained the ability to help large brands display social content within ecommerce and other owned properties. Pluck also brought with it about 75 brand clients, including L’Oréal, Mattel and Walgreens.

Last September, the New York-based Sprinklr scooped up word-of-mouth marketing shop Branderati for an undisclosed sum, while last October, it agreed to buy social-marketing veteran TBG Digital. The addition was expected to give its clients a clearer picture of cross-channel media spends, and paid media in particular.

Earlier in 2014, Sprinklr acquired Dachis Group and its social analytics and optimization technology. Dachis’s social consulting practice was also added to Sprinklr’s services enablement practice.

Sprinklr boasts hundreds of clients, including GM, Virgin America, Samsung and Microsoft.

Investors, including Intel Capital, Battery Ventures and Iconiq Capital, have now pumped about $123 million into the social-media management firm.

Last year, social media was expected to have the highest cumulative aggregate growth rate across all channels, according to Forrester Research.

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