• Comscore, Trade Desk Integrate 'Contextual,' Audio Content-Level Targeting
    by Joe Mandese on Jan 8, 8:58 AM
    Based on initial test, the integration has been boosting incremental reach an average of 10% by adding digital audio to the mix.
  • In AI We Trust, Or Not
    by J. Walker Smith on Jan 6, 5:56 PM
    The data says few people trust AI. At least not in the U.S. But should we trust the data? The answer: It's a little mushy.
  • Omnicom Reveals New Big 3 Influences: People, AI, Influencers - In That Order
    by Joe Mandese on Jan 6, 12:26 PM
    Omnicom Media's new "Future of Brand Influence" study implies a new "multi-microphone" stage of consumer influence omprised of AI and people, as well as "influencers," whether they be man or machine.
  • Happy New Epoch
    by Joe Mandese on Jan 5, 9:12 AM
    Agentic media-buying may only have started a few months ago, but it's accelerating quickly. Just watch this two-minute demo video of PubMatic's new agent-to-agent media-buying system.
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