Real-Time Daily Editions for 2014
Real-Time Daily - Monday, Sept. 22, 2014
We're No Longer Waiting To See Ad Tech's Impact
WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
Brand-Agency Relationships Headline Topics From AdExchanger's Programmatic I/O
Martin Sorrell Thinks The Shift Of Programmatic Buying From Agency To Client Is A Short-Term Trend
DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
Programmatic Video '2 To 3 Years Behind' Display
Triggit Taps TripleLift Exchange For 'Native Retargeting'
Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
Shopzilla Rebrands, Takes Connexity As Corporate Name
WPP's Sorrell Says In-House Programmatic Buying A 'Temporary Phenomenon'
Real-Time Daily - Friday, Sept. 19, 2014
Quitting Cold Traffic In RTB's 'Wild West'
Nexage Sees Mobile Programmatic Spend Increase 227% YoY
GumGum, Xaxis Partner For Programmatic Trading Of In-Image Ads
Programmatic Concerns Are Real -- So Too Is The Virtuous Circle It Creates For Customer Data
PubMatic Names Bergman VP Of Customer Success
Programmatic Essential For Mondelez in 'Data Arms Race'
The New Currencies For 21st Century Media
Simmons Loses MRC Accreditation, 'Declines' Cited
Royal Philips Says It Is Time To Change The Light Bulb
Are You Afraid Technology Will Make You Obsolete? You're Not Alone
Real-Time Daily - Thursday, Sept. 18, 2014
Twitter Focused On Audience-Targeting, Better Creative
Native Exchange Sharethrough Acquires UK-Based Content Platform VAN
Programmatic Brand Advertising: Measurement's Perfect Storm
Targeted Victory Partners With Lotame For Cross-Device Audience Targeting
AudienceScience Opens New Office In India
Adaptive Media Launches Video Ad Management Platform
Dentsu's iProspect Grabs Covario, Looks To Strengthen Search
Attention: Nothing Else Matters
More Travel Booking Going Mobile
Real-Time Daily - Wednesday, Sept. 17, 2014
Real-Time With New Chango CRO Lorizio On Branding Via Programmatic
CPG Brands Adopting Programmatic, Now Second Behind Retail
Technology And The Media Planner
TV Still Dominates, But Most Political Agencies Will Use Programmatic With 2014 Midterms On Horizon
From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams
IAB Unveils Anti-Fraud Effort, Forms Working Group
Agencies Paying The Price For Programmatic Shortsightedness
Videology To Near $300M Revenue In 2014
IAB's Anti-Fraud Principles Call Out Adware, 'Incentivized' Browsing
Kenshoo Buys Adquant To Boost Social, Mobile Ad Tools
The Psychological Makeup of Women You Target With Search Ads, Organic Listings
Google Reports Government Data Requests Rising
How Brands Should Measure In Programmatic
Real-Time Daily - Tuesday, Sept. 16, 2014
As The Wind Blows, So Does Your Mobile RTB Campaign
Microsoft Upgrades RTB Exchange, Adds Mobile, Windows 8 Inventory
FreeWheel Adds Discovery To FourFronts Programmatic TV Pilot
The Last Mile: Bringing Creative Into the Ad Tech Revolution
ShopIgniter Named Twitter Creative Performance Partner, Revamps Platform
Sizing Up RTB's Value For Large And Small Businesses
Microsoft Creates Bing App-Linking Team, Looks To Boost Location Targeting, Ad Scheduling
Using Big Data To Get Ahead Of The Game-And To Win
Online Video: Get Best Outcomes With Balance Of Broad/Narrow Targeting
Real-Time Daily - Monday, Sept. 15, 2014
Taking Programmatic In-House Is A Hobson's Choice - At Least For Now
Programmatic Now 60% Of Brand Video Spending, Study Finds
Programmatic Cross-Platform Integration: Where Are We?
Varick Enters 'Programmatic Native' Space, Partners With 3 Native Ad Companies
Data, Meet Strategy
Google Acquires Polar, Mobile Opinion Technology, For Google+
Targeted Mobile Shopping Ads Starting to Hit Home
Dodo Platform Raises Nearly $5M, Adds Native Ad Sponsorships
In-App Mobile Programmatic Advertising Campaigns Likely Result Of Lower Desktop Usage
Real-Time Daily - Friday, Sept. 12, 2014
New Programmatic Player In Town: ADS' Conversant Buy Beefs Up Epsilon
Specific Media Adds Kantar, Rentrak Data To TV Audience Targeting Platform
Following Sale To RTL, SpotXchange Partners With 2 European Networks
Deathwatch: Agency Edition
Razorfish's Kathuria Sounds Off About Digital Strategy
'Don't Get Your Tech, But LOVE Your Rep'
xAd Adds comScore Co-Founder Abraham To Board Of Directors
Haarlow Joins Centro As VP Media Strategy & Ops, West
Ad Tech Reshaping The Media Business
Jed Meyer Takes On New Global Role At Annalect
Marketron CEO: Programmatic A 'Big Part' Of Radio's Future
iCrossing, Kenshoo Build Marketing Tool Chest
Apple Pay And iBeacons -- A Digital Marketing Revolution Could Be On Its Way
Real-Time Daily - Thursday, Sept. 11, 2014
IAB Europe Maps EU Programmatic Market: Up 111% To $2.69 Billion In 2013
Targeted Victory Brings Back Romney-Ryan Audience Segments For 2014 Midterms
Private Marketplaces Are A Win/Win
Local Media Consortium Taps Tout For Programmatic Video
Programmatic Marketing Is The Key To Reaching Millennials
Improve Digital Gets On Board With 'Programmatic Native'
Here We Go Again
Buchman Joins Tremor Video To Lead SSP Partnerships
'Programmatic Reform' Is Needed: 360i's Belsky
Vindico Offers Viewability Measurement Tech To Publishers For Free
Interpublic Shutters Rogue, Hands Cadillac Account to Lowe and Partners
Cross-Device Targeting Establishes Good Aim--But When to Take Your Shot?
Real-Time Daily - Wednesday, Sept. 10, 2014
EU Programmatic Spend Surges 249% YoY, Private Marketplaces Account For 27% Of Spend
The Marketers Taking Programmatic In-House Are Drawing Attention
Renewed Focus On 'Tech' In Ad Tech Creates New Digital Big Five
MediaMath Brings DataXpand's Latin American Audience Segments To DSP
Programmatic Expands Deeper into Video, With TV Next
Bing Gives Marketers Tools To Dig Deeper Into Data
Making The Leap To National For Mid-Sized Brands
Rocket Fuel CFO Bardwick Leaving
Dstillery, Placed Partner For Attribution Of Digital Ads To In-Store Sales
Real-Time Daily - Tuesday, Sept. 9, 2014
Think Before You Tweet: Hashtags Are Not Invitations
DoubleVerify Ups Video Game, Launches Suite Of Video Ad Quality Tools
Programmatic Rocks, But Don't Ignore The Gold Nuggets
App Analytics Company Adjust Raises $7.6M, Taps Bonham To Lead Asian Expansion
Programmatic's 'Bad Actors' Are Running Out Of Time
Collective To Relocate To Times Square
Global Marketers Speak Out About Programmatic -- The Industry Better Listen
Russia's Search Engine Yandex Gains Marin Support In Midst Of Political Turmoil
Programmatic Backlash - The 5 Questions Brands Want Agencies To Answer
AOL Debuts New Mobile Ad Format
« Previous Entries
Next Entries »