Real-Time Daily Editions for December 2015
- Real-Time Daily - Wednesday, Dec. 16, 2015
- MediaMath's Joanna O'Connell: You Can Have Lots of Data & Still Suck At Marketing
- iHeartMedia Brings Local Inventory To Mediaocean's Spectra Platform
- Video Platform Dailymotion And AOL Platforms Expand Programmatic Deal
- Adsquare Adds New Branded Data Providers To Audience Management Platform
- Fox's True[X], FreeWheel Partner To Help TV Cos. Tackle Big Tech Providers
- Rubicon Project Is Beta Testing Header Bidding For Mobile Apps
- Yahoo Knows How To Party Like It's 1999
- Publishers Must Take Offense in the Ad-Fraud War
- Group M And Channel 4 Agree To Two-Year GBP500m Trading Deal
- Keep It Real -- Science's Lesson For Campaign Success
- Real-Time Daily - Tuesday, Dec. 15, 2015
- Mediaocean On Acquisitions And Media Convergence in 2016
- Report: Sources Say OpenX Is Looking For Suitors
- Xaxis Taps Matt Sweeney As North America CEO
- Glenfiddich Ad Tests DISH Media Sales' Rocket Fuel-Powered Programmatic Exchange
- Connexity Acquires Hitwise To Provide Stronger Behavioral Targeting, Audience Measurement
- PowaTag Launches New Ad Tech To Encourage Sales
- Top 5 Programmatic Trends and 'Un-Trends' For 2016
- Canon Offers Real-Time Photo Tips
- How Ad-Blocking Is Disrupting The Mobile Marketing Industry
- Centro; Alexa Sanchez
- Travel Brands' Passport To Programmatic Success
- The Year Mobile And Programmatic Merged
- Real-Time Daily - Monday, Dec. 14, 2015
- Brandfire's Adam Padilla: Real-Time Campaigns Need Social, Brand Teams In Lockstep
- Ted Cruz Campaign Hires Firm To Profile Voters
- Ad-Blocking Enters Pop Culture In The Form Of South Park
- Human Traffic Overtakes Bots, But The Fight Isn't Over
- Videology Likens The Emerging Video Market To Geology
- Rubicon Project Partners With Digital Media Services For Middle East Presence
- Why Have Buying Platforms Struggled With SaaS?
- OpenAI Attracts $1 Billion Investment To Advance Digital Intelligence
- With Cross-Platform Targeting, First-Party Data Can Be Misleading
- OPM Accused of Mishandling Data Breach Mop Up
- Real-Time Daily - Friday, Dec. 11, 2015
- Group M's John Montgomery: How Do Ad-Blockers That Use White Lists Differ From Extortion?
- Collective Trims U.S. Employees, Changes Structure
- Forrester: Programmatic Will "Skyrocket" In Europe By 2020
- Factual Raises $35M In Series B Funding
- Struggling Through Ad-Blocking
- BlockIQ's BlockBypass Aims To Recapture Lost Ad Dollars
- Shocker: 33% Of All Programmatic Ad Impressions On Mobile Could Be Fake
- Nielsen's Most eXelate Future: Says It's An 'Operating System' For Marketing And Sales
- Everything You Wanted To Know About Programmatic But Were Afraid To Ask
- Oracle Gets Predictive With Boomtrain Integration
- Collective Splits Media And Tech Divisions, Lays Off 20% As Agencies Pull Back
- Brands, Agencies Review Strategies, Agree To Become The Solution To Ad Blocking
- Study: One In Three 'Piracy' Sites Contains Malware
- Verizon Testing "Sponsored Data"
- Real-Time Daily - Thursday, Dec. 10, 2015
- Videology's Scott Ferber: 2017 Is The Year for Programmatic TV Advertising
- DCN's Jason Kint: 'Remember, The Consumer Is No. 1'
- Media Buyers Embrace Mobile Programmatic, And Some Cut Out Middlemen
- Q3 2015 Digital Ad Revenues Climb To $15 Billion, Marking All-Time Quarterly High
- ReachMax Report: Big Difference Between 'Programmatic Guaranteed' In China And The West
- Click Fraud In India: It's The Wild East
- Dow Jones CEO Says Co.Isn't So Worried About Ad Blocking
- WaPo Says Mozilla's Latest App Captures The Ethical Dilemma Of Ad-Blocking
- My Programmatic Predictions For 2016
- Verizon Won't Count 'Sponsored Data' Against Users' Caps
- MediaMath Partnership Turns Skimlinks Into Data Provider
- The 4 Most Innovative Ad Technologies Of 2015 - And What's Next
- Real-Time Daily - Wednesday, Dec. 9, 2015
- What Do Layoffs At PubMatic And Other Ad-Tech Firms Mean?
- PubMatic Lays Off More Than 100, Plans To Refocus On Large Customers
- Gigya Launches Cloud-Based Customer Identity Repository
- Ad Tech Firms PubMatic & Turn Retrench
- Integral Ad Science's Certified Viewability Partner Program Lists Trusted Sellers
- AOL On's Video Distribution Troubles Media Partners
- Consumer Study Finds A Third Plan To Install A Blocker In Next 3 Months
- TV, IoT Role Seen in Cross-Device Targeting
- Ad-Tech Gridlock: Discrepancies Between Buy And Sell Sides Challenge Publishers
- Facebook Pages Helps Businesses Improve Response Time
- Real-Time Daily - Tuesday, Dec. 8, 2015
- Accordant's Art Muldoon & Matt Greitzer Say Viewability Metrics Need To Shake Out
- Brazil's Abril Group Partners with Google On Programmatic
- NYT CEO Calls Ad-Blocking "Disgraceful"
- Majority Of APAC Ad Professionals Say Programmatic Skills Will Be Key In 2020
- Ad Blocking Movement: Global, Large And Looming
- Advertisers Look To Programmatic Merchandising To Boost Ad Targeting, Online Orders
- How Google Uses Machine Learning In Its Ranking Algorithm
- Strata Aligns With Triton, Enables Digital Radio To Be Bought Automatically
- Programmatic Trends In 2015
- Simpli.fi CEO Eyes A Flattening Of Media Silos
- Excel's Long-Tail Black Hole
- 'Big Data' Vs. 'Traditional' Marketing Research In The Sports Industry
- Real-Time Daily - Monday, Dec. 7, 2015
- Adform Raises $21.5M To Fund Global Expansion, Including U.S.
- Ve Interactive Acquires eBay Enterprise Marketing Solutions' Display Retargeting Business
- StreamingBowl 2015: Pittsburgh, Green Bay Watch Most Digital Sports
- 90% Of APAC Ad Professionals Use Programmatic For Mobile
- Ad Tech Has Failed Publishers -- But Data Can Help Them Turn The Tide
- Index Benchmarks Daily Supply Of Digital Uniques: Finds Holidays, Not News, Make A Cyber Difference
- Advertisers Look To Programmatic Merchandising To Boost Ad Targeting, Online Orders
- Agencies Forecast 4-Plus Percent Global Ad Growth
- 4 Predictions For 2016: Accordant's Art Muldoon & Matt Greitzer On Programmatic Going X-Channel
- Adobe And Videology Address OTT Video Sales Hurdles
- Real-Time Daily - Friday, Dec. 4, 2015
- Lag Time With Index Exchange
- Most Marketers Not Planning To Spend Programmatic Budget On Local TV, Strata Finds
- Is The Ad-Tech Middleman Finally Developing A Conscience?
- Podcasting Platform Spreaker Joins Triton Digital's a2x Audio Ad Exchange
- Why Programmatic Will Save Digital Outdoor
- What If The Operators Start Blocking Mobile Ads?
- Yahoo Struggles As An Afterthought To Advertisers
- Wall Street's Wieser Downgrades Madison Ave.'s Long-Term Outlook To 'Tepid,' Cites Ad Blocking
- A+E Networks Strikes Deal To Use AOL's Programmatic Platform
- Agencies Don't Plan To Use Programmatic Ad Spend On Local TV
- Real-Time Daily - Thursday, Dec. 3, 2015
- 4 Predictions For 2016: Centro's Kelly Wenzel Says System Consolidation Is A Must
- Turn Lays Off 57 Amid Company Restructuring And Shift From SaaS
- DoubleVerify, Ubimo Team Up For In-App Viewability Solution
- The Media Trust Launches Real-Time Feed On Malware Threats
- AppNexus Expands Tech Partnership With Microsoft
- SpotX Whitepaper Finds That Broadcasters Have Yet To Realize The Full Value Of Ads
- For AmEx, Programmatic TV Remains A Manual Process
- Microsoft Hands Off More Of Its Business To AppNexus
- Impact Radius Acquires eBay Enterprise's Clearsaleing Attribution Business
- OpenRTB Vs. Social APIs: The Upcoming Mobile AdTech Divide
