The Monday Note takes up ad blocking in Europe. "As big as it already is, this might in fact just be the tip of the iceberg. The ad blocking picture in even
more startling when considered on a global scale and when the mobile internet enters the picture. There, new players are staking strategic positions." For example, the author notes that at the
DoubleClick Leadership Summit in Dublin last week, "23% of the audience admitted using an ad blocker. The very same crowd that sells or buy ads eliminates them while browsing the web.
Interesting."
Read the whole story at Monday Note »
