AdExchanger weighs in on the interesting phenomenon of click fraud in India where it says advertisers have "become addicted to cheap clicks". However, "it shouldn’t just about installs.
It should be someone actually converting inside an app,” said Deepak Abbot, head of mobile growth at Times Internet, the digital product arm of Indian media titan Times India Group. The report
says that "Times Internet houses a host of apps that run the gamut from entertainment to news to utility. Gaana is a streaming music app for Bollywood songs. The Times of India is its flagship news
app. FILMIPOP aggregates movie trailers, reviews and local showtimes. Those apps generate a good amount of app install inventory that goes at a premium because Times Internet is careful about quality
and offers contextual targeting for users who are likely to buy."
Read the whole story at AdExchanger »
