Business Insider's spin on why Microsoft is pulling away from its ad sales business by handing more of it over to AppNexus, the world's largest independent ad tech firm. BI's take is that Microsoft is
taking another step away from the highly-competitive display advertising business.
Case in point: "In the summer Microsoft announced a big strategi change:
1,200 of its advertising staff were shifting over to AOL, which was
absorbing Microsoft's direct sales business in its nine biggest markets, including the US and the UK.
Meanwhile, AppNexus became Microsoft's exclusive programmatic advertising partner in 10 markets, and a lead technology partner in 39 markets."Read the whole story at Business Insider »
