Search & Performance Marketing Daily Editions for October 2021
Search & Performance Marketing Daily - Friday, Oct. 29, 2021
Differences In How Consumers Shop This Year
Google Reveals Next-Gen AI Architecture
Amazon Not Seeing A 'Pullback' In Advertising Despite Supply-Chain Challenges
Despite Undercounting, Accreditation Issues, Nielsen Sees 5.5% Gain In Q3
Twitter Drops Spaces Recording
YouTube Is Bigger Than Netflix, But Is The Metric Ad Dollars Or Consumers' Dollars?
Meh, duh!
eMarketer: U.S. CTV Ad Revenue Up 44% In 2021, Hulu, YouTube, Roku Still Lead, Newer Rivals Gain Share
The New Company We Already Love To Hate: Meta
How Brands Are Gearing Up For Halloween
Search & Performance Marketing Daily - Thursday, Oct. 28, 2021
Zuckerberg's Meta Keynote Is Like Tripping On Acid
Facebook Rebrands To 'Meta' To Focus On Metaverse
Google Found To Have Highest Number Of Fake Reviews
IAS Signal Reporting Platform Becomes Foundation Of Future Projects
Snap Promotes Google Pixel 6 Via 5G Avengers AR Lenses
MRC Nears Completion Of 'Outcome' Standards: Assessing Algos, Machine Learning, Etc.
Google Asks Supreme Court To Intervene In Shareholder Suit
MRC Discloses 'Gap' Preventing Industry Standard Podcast Measurement
Consumers Want Brands To Show Empathy, Despite Their Doubts
WPP: Digital, Ecommerce Drove 'Blowout' Q3, Supply Woes Won't Depress Advertising
Fox's Blockchain Creative Labs Strikes NFT Deal With WWE
Dentsu Teams With Snap: Concludes It's The Attention Economy, Stupid
Mediassociates Wins Cryptocurrency Account
Locast To Pay $32 Million, Shut Down For Good
Pixel's Spam-Blocking Feature Set For Expansion
Search & Performance Marketing Daily - Wednesday, Oct. 27, 2021
Advertising Strong Focus In Microsoft Earnings
Google Nearly Doubles Profit, Capitalizing On Omnichannel Advertising
Google CEO Sundar Pichai Talks With Kermit The Frog About Climate Change
Google Lets Kids Request Removal Of Self-Images In Search
ActionIQ Launches Real-Time Customer Experience Platform
Tripadvisor Found And Removed 1 Million Fraudulent Reviews In 2020
Unredacted Google Lawsuit Validates Publisher Complaints
Black Audiences Seek Representative Content, Brands
Supply-Chain Constraints On Ad Growth Prove Greatly Exaggerated
Havas Media Group UK To Give A 'Boost' To Startups
Former Dentsu Aegis Chief Buhlmann Joins Serviceplan Board
Search & Performance Marketing Daily - Tuesday, Oct. 26, 2021
Reddit Lands In Germany With Advertisers, Where It Plans For Explosive Growth
Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
Amazon Finds Podcasts, Voice Connect Emotionally With Consumers
Whatever Happened To The Google Of 2001?
Study Reveals Reach, Performance Of Instagram Reels Vs. TikTok Video Ads
Nielsen Strikes Digital Ratings Deal With Roku
Google's Lower App-Store Fees Are Good For Publishers
Marketers Are Increasing Their Focus On Email: Study
3 Ways Facebook Could Rebrand Itself
Search & Performance Marketing Daily - Monday, Oct. 25, 2021
Netflix Content Seems To Influence Mobile Purchases Tied To Loyalty
Illicit Web, Search Engines, Browsers Become Security Risk
YouTube Head Of Content Partnerships Exits To Become First CCO At Pinterest
Dow Jones Data Identifies B2B Content-Targeting Strategy
What's Wrong With TV Audience Measurement, How To Fix It
Google, Apple, PayPal And Others Questioned Over Data Practices
'Hillbilly Elegy' Author Urges Court To Declare Google A Common Carrier
Yahoo Finance Broadens Live Summit Audience
AP Offers Financial, Sports Data Via Blockchain
Duplicate Profiles Make Facebook's User Measurement Unreliable
CTV Users Watch Ad-Supported 47% Of The Time, Are Twice As Likely To Buy After Seeing Ads
Most Consumers Prefer Online Ads In Exchange For Free News
Ad Execs Turn Their Focus To 'Content,' 'ROI'
Yanking The Supply Chain (Other Economic Indicators, Too)
Mass Personalization Comes To The Pharmacy
Microsoft Tells Teams Users: Don't Use On Older Android Models
PayPal Not Pursing Pinterest Acquisition
Australia Considers Social Media Privacy Rules To Protect Children
Search & Performance Marketing Daily - Friday, Oct. 22, 2021
Google Reportedly Charges More Than Twice Its Rivals In Ad Deals
Snap Warns Supply-Chain Bottleneck Causing Brands To Delay Spending
Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
Google: YouTube To Exit New Roku Devices As Of Dec. 9
Duplicate Profiles Make Facebook's User Measurement Unreliable
Growth Of Ad Sales At Amazon And Walmart Merits Look At Shopping Habits
How Shoppers Pick Personal Growth Programs
Ad Economy Rose 10.2% In September, Expansion Continues To Decelerate
ABM Snails: B2B Brands Fail To Achieve Marketing Maturity
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
Are You A Word Person? Google Has Something For You
Search & Performance Marketing Daily - Thursday, Oct. 21, 2021
Microsoft, Amazon Launch Very Different Support For Businesses, Preparing For Unusual Holiday Season
Facebook Customizes Ads, Measures Ad Performance To Support SMBs
Kroger Launches Private Marketplace To Support First-Party Ad Targeting
AppsFlyer SKAdNetwork Ranks Performance After Apple's ATT Launch
Disney Offers 'Clean Room' To Help Marketers' First-Party Data Needs
BrandTotal Social Media Campaign Analytics Now Available To Agencies
RevOps Platform Openprise Snares $16 Million In Series A Funding
Open Programmatic Ad Spend On CTV Grows 50%
Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher Platform
Ulta Beauty Outlines Major Shift In Growth Strategy
Let's Not Screw This Up
Search & Performance Marketing Daily - Wednesday, Oct. 20, 2021
If PayPal Buys Pinterest
Media.Monks Takes Brands Into The Metaverse
Out-Of-Stock Product Messages Rise By 172%, Adobe Finds - How Will It Affect Advertising?
Google Extends NBA Playoff Sponsorship For Google Pixel On ESPN
Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO
Ad Viewability Mostly Improves Among Digital Media
Coke's Attempt To Engage With Gamers Flames Out On YouTube
Judge Dismisses QAnon Suit Against YouTube Over Takedowns
In Changing Digital World, Consider Incentivized Advertising
The Art Of Data-Driven Storytelling
Search & Performance Marketing Daily - Tuesday, Oct. 19, 2021
Brave Replaces Google As Default Search Engine In Its Browser
Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
Dentsu Creates 'Attention' Metric For Media Planning And Buying
Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
After A Slow Period, D2C Marketers Increase CTV/OTT Spend
Snap Unveils AR Content Studio: Touts P&G, Verizon, WWE, Shake Shack As Charter Clients
Marketers Are Studying Brand Safety, Chatbots
Comcast Joins Smart TV Set Market With XClass TV
The Terrors Of New Technology
Search & Performance Marketing Daily - Monday, Oct. 18, 2021
Advertising Industry Opens To Mental Health Awareness
Google, NBA Sign Multiyear Marketing And Tech Partnership
Apple iOS Drives $3B In Consumer Spend On YouTube
System1 Plans To Roll Out Privacy Subscription Products As It Prepares To Go Public
Call For Entries: The 2021 MediaPost All Stars
Nielsen Refreshes Brand Image, Focuses On Audience, Media Future
Online Marketplaces Capture Bigger Share Of Digital Ad Dollars
New Report Explores Brand Opportunities In Burgeoning World Of 'Community Commerce'
Marketing Is A Story
Digital Media Brand Risk Dropped Drastically In 1H, Led By Display
The Trouble With B2B Content, And How To Change It
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