Search & Performance Marketing Daily Editions for January 2023
Search & Performance Marketing Daily - Tuesday, Jan. 31, 2023
YouTube Launches AdBlitz Channel As Super Bowl LVII Gets Underway
AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others
LinkedIn Lets Users Customize How Articles Appear In Search Engines
Valpak Will Give Cash Prizes To Drive Performance, Plans Data And Analytics Support
Amazon, Paramount Advertising Expand Partnership
Nine Months In The Making, GroupM Unveils Its Newest, Biggest Media Agency
NBCU 'One Platform' Unifies Brand/Agency Teams, Triples Investment
To Thrive, Agencies Need To Focus On Innovation And The Long Term
Ecommerce Sales Cross $1 Trillion For First Time
AI: Cool Uses Abound, Despite Panic In Some Quarters
Most Media Consumption Down in Q4, Including Paid Streaming
Search & Performance Marketing Daily - Monday, Jan. 30, 2023
BrightEdge Already Uses Some Components Of GPT In Its Platform Autopilot
Run Rabbit Run: What One Analyst In China Predicts
Yandex Source Code Leaked, Racial Slurs Found In Document
China's Baidu To Launch ChatGPT-Style AI Technology, Merge Into Search Engine
ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media
Advertisers Shun Truth Social, Won't Curb Facebook Due To Trump Return
ChatGPT To Media Planners: Reduce Ad Spending In A Recession
Amazon Defeats Claims Over Alexa Ad Targeting
Publicis Performance Marketing Unit Acquires Influencer Platform Perlu
National TV Ad Decline Moderates In December, Falls 2%
Other Agencies: We're Not Seeing The Growth The Big 4 Are Forecasting
Search & Performance Marketing Daily - Friday, Jan. 27, 2023
Bloomreach Drives Record Growth, Exceeds $150M Annual Recurring Revenue
Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
Journalism Groups Join Coalition To Save Local News
Google Releases Tactics For Account-Level Negative Keywords
Google Designs AI Music Generator, But Is Wary About Releasing It
Does DOJ + GOOG = GO + OG?
Generative AI - What It Means For Brands, Agencies: Q&A With Invisible North CMO Geoff Renaud
4 Ways To Track Analytics For Marketing Success
The Next Big Thing For Addressable TV: Retail Media Collaboration
5 Things Every D2C Brand Should Consider When Expanding Into Europe
It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
Search & Performance Marketing Daily - Thursday, Jan. 26, 2023
AI For Creative Optimization Sees 800% Improvement On ROAS, Company Reports
Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Google Search 'Cars For Sale' Widget Available In U.S.
Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
Web3 Startup Partners With Publicis, Dentsu To Develop Community Rewards
Google Presses Court To Nix Children's Privacy Claims
Question: Why Did The Ad Agency Exec Interview ChatGPT?
Media Agency Holding Company of the Year: GroupM
Site For Moms Is Tops In Traffic Growth, Study Finds
Brands Often Embarrassed By Their Own Websites: Study
Agencies To Wall Street: Short The Video Ad Marketplace
One Third Of Young Children Have Been Harassed On YouTube, Study Says
Websites Aim To Eliminate Fake Reviews
Search & Performance Marketing Daily - Wednesday, Jan. 25, 2023
How 2022 Trends Will Affect 2023 Advertising
Microsoft Cloud Fuels Earnings And Future In AI, But Computer Services Decline
Google Changes How Android Works In India Based On Antitrust Ruling
More Business Openings Could Mean More Search Ads, Content
Google Vs. Apple Maps? Apple For The Win
Retail Media 101: Why It's Better Than Search
Threat Actors Are Using Google Ads To Send Malicious Emails: Report
Super Bowl Throwback: How Influencers Could Have Elevated Marketing Tactics
Shoppers Embrace Ecommerce, But Few Buy On The First Pass: Study
How You're Set Up To Fail On Amazon, And What To Do About It
TV Networks, Advertisers Face Uncertain New Currency Path: What About The Upfront?
Media Agency of the Year: Mindshare
New Product Helps Advertisers Understand Audiences Without Cookies, Firm Says
Disney Strikes Outcome Measurement Deal With EDO
Search & Performance Marketing Daily - Tuesday, Jan. 24, 2023
Tinuiti Acquires Ampush In Move To Further Support Paid Social
If The DOJ Sues Google, Again, What Are Its Options?
Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use
Apple Star From 'Ted Lasso' Touts iPhone Privacy Features In Ad
Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded Index
Privacy Concerns Drive Wider Adoption Of Data Clean Rooms
Oreo, Xbox Bake Cookies Into Gaming Experience
Independent Agency of the Year: PMG
Studying Gen Z: What We Know About Their Far-Reaching Influence
As Apparel Sales Sputter, Levi's, VF And Canada Goose Get Downgrades
Yoast SEO Makes Major Changes To Its Interface
Google Reportedly To Cut Executive Bonuses
Search & Performance Marketing Daily - Monday, Jan. 23, 2023
Reddit Appoints First Chief Revenue Officer With Focus On Profit, Optimization
Microsoft Makes Multibillion-Dollar Investment In Maker Of ChatGPT
IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
IAB Names Dotdash Meredith's Borsa Chair
Lotame Spherical, Next-Gen Data Platform, Collaborates With Rivals
ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad Spend
Search Agency Of The Year: Merkle
Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
Apple And Google Further Limit Fortnite Access On iOS
Firm Combines Advertising Management Functions Into One Tool
As Travel Recovers, Away Taps New CMO
Netflix, Disney+ Push AVOD To Top Streaming Category In U.S.
Could Contextual Targeting Solve FAST's Problems?
Spotify Ad Chief Ostroff To Exit As Reorg Begins, 6% Of Staff Is Cut
Askin v. Programmatic
Search & Performance Marketing Daily - Friday, Jan. 20, 2023
L'Oreal Brings Inclusivity To Makeup
Google Parent To Lay Off 12,000 Worldwide, Starting With U.S.
Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available
Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
IAB Backs Google In Fight Over Terrorist Videos
TV Viewers Want Ads To Be 'Entertaining' - And Deliver 'Value', Study Finds
Ugh, There's People Vomiting -- And It's An Ad?
Pharma Ads Continue Rise
6 Ingredients For Achieving Corporate Success Through Customer Experience
Supplier of the Year: NBCUniversal
The JIC Is Up
Make Common-Sense Ideas Common Practice: A New Year's Resolution
Is It Time To Return To Twitter Advertising?
Companies Using Google Ads To Entice Small Businesses To Pay For Government Freebees
In The World Of Measurement--2023
Search & Performance Marketing Daily - Thursday, Jan. 19, 2023
Misinformation Spreads From Weak Platform Policies, Not Users, USC-Led Study Suggests
HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily
Technical SEO: What's Important In 2023
Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
Ukrainian-Founded Media Company Surpasses 1 Trillion Views On YouTube
Google Draws Support In Battle At Supreme Court Over Recommendations
2022 Client Of The Year: Patagonia
Amazon Ends AmazonSmile Charity Donation Program After Major Layoffs
U.S. Media Spending Will Grow 6% This Year, With Biggest Gains In CTV
Networks To Media Shops: Join Our 'JIC'
Ad Spend In Kids' Content/Media Leapt Nearly 50% In 2022, Driven By Digital Video
Search & Performance Marketing Daily - Wednesday, Jan. 18, 2023
Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart
Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget
TikTok Banned, Restricted At Universities Across The U.S.
TikTok Ads Increasingly Driving Kids' Product Requests, Purchases
TikTok Expands State-Controlled Media Label To 40 Global Markets
2022 Executive of the Year: Marc Pritchard
Dentsu X NA Taps Meranus As CEO
WeAdvertise: WeWork Joins Captivate's Digital Ad Network
FEC Throws Out Republicans' Complaint Over Gmail Spam Filter
Cutting Through The Noise: What Brands Should Know About Social Issues
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