- Yumi Co-Founder Swings Big & Hits Her Target
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 29, 2022
"Maybe we hit a wall, but we just got to keep tryi ...
- Udacity's Trailblazing CMO Leading Their Own Path
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 22, 2022
"I needed to use my position or needed to use the visibili ...
- NBCU Showcases Samsung Capabilities In 'Tonight Show'-Themed Metaverse Experience
Digital News Daily, Karlene Lukovitz - Monday, September 19, 2022
"Tonight at the Rock" game players are exposed to Samsung Galaxy's a ...
- Oakley's Cultural Marketer Embraces Change, Grit & Balance
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 13, 2022
"I realized very quickly that in order to go up and mo ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 6, 2022
"It's in those moments where it's okay to say, okay, time ...
- Grit & Purpose: The Real Ingredients To A Chipotle Marketing Exec's Success
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 8, 2022
"It was just really important for me to try, fail, try agai ...
- Hyundai CMO: Driving Demand & Human Connection
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 28, 2022
"I didn't go exactly where I thought I was going to ...
- Fierce Defender: How AARP's S.V.P. Is Making An Impact
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 22, 2022
"That was the beginning of what has ended up being a pret ...
- CVS Takes 'Best In Show,' L'Oreal Wins 'Media Plan Of The Year' At ANA In-House Agency Awards
MediaDailyNews, Joe Mandese - Friday, July 15, 2022
Molson Coors in-house agency VOLT won the "In-House Agency of the Ye ...
- Art + Science: LAGOS Jewelry Exec's Marketing Gem
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 15, 2022
"One of the keys to happiness for me has always been ...
- When Tiny Is Big: NPR Sponsorship Leverages a Creator Squad
The MediaPost Cases, Lisa Singer - Friday, August 19, 2022
Sometimes bigger is not better, especially when making smarter use of soci ...
- Make An Impact: Cloudastructure's CRO Takes It To The Next Level
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 24, 2022
"I would tell young women to go for what you want, wh ...
- Making Cross Channel Messaging More than the Sum of Its Parts
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Email remains the main fundraising funnel for political campaigns. But as S ...
- Embracing The Unknown: Delta Faucet's Digital Maven's Motto For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 17, 2022
"It makes you a better leader and you're stronger and more focus ...
- Connecting the Exceptional Retail Experience to the Online World
The MediaPost Cases, Lisa Singer - Tuesday, June 28, 2022
As the retail landscape continues to shift, Mall Of America [MOA] shif ...
- Democratizing Intelligence
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Data-Centric approaches to marketing work best when all areas of a marketi ...
- Blazing Her Own Path: INFINITI Marketing Director's Road to Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 19, 2022
"I really struggled to have this balance of trying to figure o ...
- Defying Expectations: Petco CMO Stands Out From The Pack
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 5, 2022
"It was one of those early moments in my career where ...
- Bucking the Norm: RSLC's Political Marketing Exec's Strategy For Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 21, 2022
"Stop pussyfooting around the situation, just tell me what you're willing ...
- Mall of America's Marketing Maven: "It's Never Boring"
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 15, 2022
"Leave the door open and continue to explore, and as your passio ...
- Courage, Gumption & A Dash Of Curiosity: The Melt Shop Exec's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, February 11, 2022
"My name is connected to who I am as a woman, w ...
- Rising to the Challenge: the Driving Force Behind Volkswagen's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 27, 2022
"There's no better way to show that you're ready for something th ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Beyond Performance - Next-Gen Brand Building
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
The all digital wireless carrier, Visible, developed a top to bottom approa ...
- It's the Real Thing: Coca-Cola's Data-Driven Director
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 13, 2022
"You gotta just keep going, and [I'm] not sure how long I' ...
- Savage X Fenty CMO: Making the Impossible Possible
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 5, 2022
"Interviews, public speaking, those things are super scary for me...I was alwa ...
- Visible Wireless: Grass Roots Branding and Media Planning
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
Visible Wireless, a retail brand of Verizon, doubled down on social channe ...
- Leveraging Performance Video on Amazon
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
The acceleration of streaming this past year has made video even mo ...
- Shining a Light on Bayer's Game-Changing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 18, 2021
Bayer's Denise Vitola was pressured to change her appearance early in h ...
- IAS Signal Reporting Platform Becomes Foundation Of Future Projects
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Integral Ad Science on Wednesday announced the global launch of IAS Signa ...