Tag results for "sports"
- Streaming Sports Network DAZN Fires Up Ad BusinessThe company will seek out global advertisers seeking an international audience, ...
- Forecast: Esports Hits $214M In Advertising, Sponsorship In 2020Digital advertising and sponsorship of esports -- team video gaming -- ...
- Teens Flip For New Sport: GtrampGarden trampoline, a sport where athletes (typically tween and teen males) u ...
- 'Bleacher Report' Appoints Sam Toles CCO To Lead Digital StrategyToles stated he will be "laser-focused on serving deeply passionate audiences ...
- Kantar Data Reveals Just How Mad Advertisers Are For NCAA Men's Basketball TournamentAfter the NFL, the NCAA's college men's basketball tournament is the mo ...
- Major League Lacrosse Unveils Brand OverhaulThe makeover includes a new logo designed to serve as a fre ...
- The Case For In Person-Immersive 'Listening' To Understand Sports Fan BehaviorIn-venue observational research under trained eyes and with appropriate moderator interactions c ...
- Data Reveals Volatility Of Nike Brand, Pre-/Post- Sneaker ExplosionFew brands have experienced the kind of volatility that Nike has recentl ...
- Amazon, Sinclair, Yankees Close To Buying YES For $3.5 BillionThe deal is valued at $3.5 billion for the New York-based Y ...
- Telemundo To Launch First U.S. Spanish-Language Esports ChannelThe channel will stream more than 2,000 hours of programming annually. ...
- What Makes March So Mad: New Report Breaks Down NCAA Tournament By Fan/Audience TypeIn what may be one of the most in-depth analyses to da ...
- Paralympic Committee Picks Adam & Eve/DDB For Creative RebrandThe International Paralympic Committee has appointed Adam & Eve/DDB as its creati ...
- American Brand Offers Londoners Pints For PointsAmerican retailer New Balance has launched a pub in London in whi ...
- Bergeron Steps Down As 'SB Nation' EIC, Kim Named Digital Editor, 'Saveur'Executive producer Ryan Nanni will step in as the interim top edit ...
- Tennis Startup Hires Former Prince, Wilson ExecFormer Prince CEO Mike Ballardie will lead the new company, which al ...
- NBA Hosts Reality GM GameFan engagement with NBA.com/stats is growing exponentially every season. Since 2013, fa ...
- Zion Williamson's Nike Shoes Failed. Who's Paying Now?Maybe there is an opportunity here for Nike. Look for it ...
- Duke Star's Nike Basketball Shoe Disassembles On National TVResults of the mishap? The star freshman went to the bench, t ...
- 5G Should Be In Full Bloom For Big Sports Events In 2020, Study SaysWith 5G up and running in 2020, nearly two-thirds of top telec ...
- NBC's Rotoworld Launches Mobile-Optimized Site, Emphasizes Sports VideoNBC Sports Digital fantasy sports site Rotoworld launched a new website th ...
- Video Streaming Spend Hits $166M For National TV AdsVideo streaming services continue to push spending on national linear TV advertisi ...
- Hulu Launches Sports-Focused Marketing CampaignThe national marketing campaign kicked off over the weekend during the N ...
- AI-Powered SendtoNews Signs Multiyear Deal With Nascar Digital MediaNascar has access to STN's user network of 1,600 publishers and i ...
- Bose Renews Channel 4 F1 SponsorshipBose has renewed its sponsorship of Channel 4's Formula 1 racing coverag ...
- Bojangles', Red Lobster Mark NBA All-Star Weekend With Fun PromosBojangles' has installed a flour-spewing billboard in Charlotte, Red Lobster is streami ...
- Pepsi's 2019 UEFA Campaign Features Messi, SalahThe Anthem ad has the UEFA Champions League stars showing off the ...
- Puma, Ruffles, Mountain Dew, Biofreeze Announce NBA Partnerships, ActivationsPuma, which played an important part in the early footwear culture ...
- MLS Unveils Creative, Pulls Spot Featuring Alleged AbuserCreative "illustrates how we are confidently creating our version of the glob ...
- Why You Should Care About Fan/Customer IntensityA sports talk radio debate about the importance of "fan attendance" vers ...
- ESPN's 'Boardroom' Risks Turning Off Fans With Real-World Money ProblemsESPN magazine's cover story this week delves into the sports business ...
