- Super Bowl Out-Of-Home Viewing Even With Last Year's Total
Television News Daily, Wayne Friedman - Friday, February 8, 2019
CBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018 ...
- MGM Resorts Backs Predictive Gaming App For NBA Fans
AI & IoT Daily, Chuck Martin - Friday, February 8, 2019
The Sacramento Kings have partnered with MGM Resorts International to allow basketba ...
- Turner Sports, Caesars Entertainment Strike Betting Deal
Television News Daily, Wayne Friedman - Thursday, February 7, 2019
Caesars Palace Las Vegas will soon be home to a Turner Sport ...
- AT&T, NBA Form Broad Partnership, Dream Of 'Immersive Possibilities'
Marketing Daily, P.J. Bednarski - Wednesday, February 6, 2019
The arrangement will allow the company and league to develop other even ...
- American Media Buys TEN: Publishing's Adventure Sports Network, Adds 14 Brands
Publishers Daily, Melynda Fuller - Tuesday, February 5, 2019
The acquisition adds more than 60 million monthly views across brands fr ...
- Super Bowl: Streaming Services Take Over The Big Game
Digital News Daily, Alex Weprin - Monday, February 4, 2019
No fewer than seven subscription streaming video services -- often in pri ...
- Technical Issues Marred Super Bowl Stream For Some Roku Users
Digital News Daily, Alex Weprin - Monday, February 4, 2019
A number of Roku users found that their feed of the ga ...
- Super Bowl Sets Streaming Viewership Record
Digital News Daily, Alex Weprin - Monday, February 4, 2019
CBS says the streamed version drew an average minute audience of 2 ...
- Super Bowl's In-Game Ad Revenues Drop
Television News Daily, Wayne Friedman - Monday, February 4, 2019
In-game ad revenue sank 5% from $408 million a year ago ...
- Traditional TV Super Bowl Viewing Takes A Hit
Television News Daily, Wayne Friedman - Monday, February 4, 2019
Nielsen says traditional TV viewing came in at 98.2 million viewers ...
- Super Bowl Streaming Viewership Poised To Surge
Digital News Daily, Alex Weprin - Thursday, January 31, 2019
CBS has the TV rights to this year's game and will ma ...
- Bank Or Beer? Six Nations Rugby Sponsor's Woes
London Blog, Sean Hargrave - Friday, February 1, 2019
Guinness gets a GBP9m bargain only to find people think RBS sti ...
- Dunkin' Enlists NHL Bruins Star For Campaign
Marketing Daily, Tanya Gazdik - Thursday, January 31, 2019
The spot features the player, who has been whistled for tripping, usi ...
- Yahoo Sports Creates Activations Around Super Bowl
Publishers Daily, Sara Guaglione - Thursday, January 31, 2019
Yahoo Sports will have a pop-up truck installation called the "Fan Cav ...
- Super Bowl Is TV's Last Big Show
TVBlog, Adam Buckman - Friday, February 1, 2019
Another Super Bowl is upon us, and with it comes a nation ...
- 'Strahan And Sara' Named Media Partner For The 'Shape' Half-Marathon
Publishers Daily, Melynda Fuller - Wednesday, January 30, 2019
Shape's 16thannual Women's Half-Marathon, set to take place in New York's Centr ...
- CBS Tees Up 'World's Best' For Post-Super Bowl Premiere
TVBlog, Adam Buckman - Tuesday, January 29, 2019
CBS will launch a grandiose global talent show following the most grandio ...
- Aldi Renews Team GB Sponsorship Until 2025
Around the Net In MAD London, Sean Hargrave - Monday, January 28, 2019
Aldi has renewed its Team GB sponsorship until 2015, "Campaign" reports. ...
- StreamElements Raises $11M In Esports Funding Round
Digital News Daily, Alex Weprin - Friday, January 25, 2019
StreamElements offers a full-service production stack for gamers and creators on YouTu ...
- Farmers Enlists PGA's Rickie Fowler For Spot
Marketing Daily, Tanya Gazdik - Friday, January 25, 2019
Another spot will break during the golf tournament showing how proper go ...
- Arkadium Expands Into Online Betting, Partners With Sportradar
Publishers Daily, Melynda Fuller - Friday, January 25, 2019
As sports gambling becomes more mainstream, Arkadium saw an opportunity to ...
- ECB Seeks Agency For New Cricket Format
Around the Net In MAD London, Sean Hargrave - Friday, January 25, 2019
The ECB currently does not use an advertising agency, but it's looki ...
- Great Clips Aligns With X Games, Airstream With Spartan Race
Marketing Daily, Tanya Gazdik - Thursday, January 24, 2019
A video shows four-time X Games medalist James Woods getting a n ...
- OOH Sports Viewing Sees Big Uptick in Audience, Ad Awareness
Television News Daily, Wayne Friedman - Thursday, January 24, 2019
The research on OOH viewing of sports says nearly 70% of tho ...
- Cadillac Partners With PGA, Deal Includes Media Buys
Marketing Daily, Tanya Gazdik - Wednesday, January 23, 2019
The luxury brand was named the official vehicle of the PGA ...
- Lowe's Signs On To NFL, Hyundai Decides Not To Renew
Marketing Daily, Tanya Gazdik - Tuesday, January 22, 2019
The money Hyundai saves by not renewing the sponsorship will be reallocat ...
- Lexus Makes Light Of NFL 'Roughing' Rule
Marketing Daily, Tanya Gazdik - Tuesday, January 22, 2019
Team One created a long-form video starring Heisman Trophy winner and form ...
- UFC Fight Adds Serious Subscriber Numbers To ESPN+
Digital News Daily, Alex Weprin - Monday, January 21, 2019
ESPN says it saw 525,000 ESPN+ signups on Saturday alone, by f ...
- NFL Playoffs Down 5% In Ad Revenues, Viewership Higher
Television News Daily, Wayne Friedman - Monday, January 21, 2019
Across all networks, NFL playoff games and programming amounted to $928.6 millio ...
- UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOH
Digital News Daily, Laurie Sullivan - Friday, January 18, 2019
A programmatic digital-out-of-home campaign sold out a rescheduled UFC fight at t ...