- (Most) Americans Don't Want To Watch A Political Bowl
Marketing Politics Weekly, Joe Mandese - Wednesday, January 16, 2019
With Super Bowl LIII poised to kick off in what may ...
- Nike Intros Smart, Self-Lacing Shoe Controlled By Mobile App
AI & IoT Daily, Chuck Martin - Tuesday, January 15, 2019
Nike's $350 connected basketball shoe, the Nike Adapt BB, has a la ...
- ESPN Beefs Up ESPN+ Product
Digital News Daily, Alex Weprin - Monday, January 14, 2019
ESPN will be bringing one of the most important elements of a ...
- CBS Plans 30+ Hours Of Digital Video Around Super Bowl
Digital News Daily, Alex Weprin - Friday, January 11, 2019
The big test will come on Super Bowl Sunday -- Feb. ...
- Oscar Mayer Partners With NASCAR's Roush Fenway Racing
Marketing Daily, Tanya Gazdik - Friday, January 11, 2019
Other NASCAR primary sponsors this year include Ally Financial and Auto-Owners Insura ...
- David Beckham's Guyliner 'Love' Cover Stirs Instagram Buzz
Publishing Insider, - Friday, January 11, 2019
'Love' has generated gushing press coverage from other fashion publications that descri ...
- In Deal With TNT, Twitter Will Live-Stream One NBA Player Chosen By Fans
Marketing Daily, P.J. Bednarski - Wednesday, January 9, 2019
Fans will vote for which player they want to see in ...
- New Fox Bets Big On Sports Programming
Television News Daily, Wayne Friedman - Wednesday, January 9, 2019
New Fox -- the remaining part of the company after it complet ...
- Enterprise Enlists Hockey Legend
Marketing Daily, Tanya Gazdik - Tuesday, January 8, 2019
NHL fans are three times more likely to use the Enterprise bra ...
- Finding Balance Between Serving Core Fans And Broader Market
Marketing Insider, Jon Last - Tuesday, January 8, 2019
A marketing and activation plan focused on tertiary potential fans demands significa ...
- Sky Signs Up Anthony Joshua For Loyalty Campaign
Around the Net In MAD London, Sean Hargrave - Monday, January 7, 2019
Sky has teamed up with world champion boxer Anthony Joshua to promo ...
- Goodyear Blimp Recognized By College Football Hall Of Fame
Marketing Daily, Tanya Gazdik - Monday, January 7, 2019
"The College Football Hall of Fame honorary induction helps to validate t ...
- Honda, Goodyear, Mitsubishi Get In The (College Bowl Series) Game
Drive Time, Tanya Gazdik - Monday, December 31, 2018
Honda's Rose Parade float will be the first-ever fully replicated parade flo ...
- Esports Business Poised For Expansion In 2019
Digital News Daily, Alex Weprin - Monday, December 24, 2018
Deloitte predicts that even more leagues and teams will be created ...
- Popdog Raises $9M To Build Out Esports Business
Digital News Daily, Alex Weprin - Wednesday, December 19, 2018
Popdog is launching with $9 million led by Maker's Fund, joined ...
- Ofcom Reject Talksport Request For BBC Sport Rights Review
Around the Net In MAD London, Sean Hargrave - Wednesday, December 19, 2018
Ofcom has rejected a plea from Talksport to investigate BBC radio f ...
- 'Sports Illustrated' Releases Exclusive Story On Apple News
Publishers Daily, Sara Guaglione - Tuesday, December 18, 2018
It's the first time 'Sports Illustrated' has done an exclusive on App ...
- 'Bleacher Report' Ranked Most Engaged Sports Brand On Social Media
Publishers Daily, Sara Guaglione - Tuesday, December 18, 2018
It had the most actions (post-level reactions, shares, comments, retweets and like ...
- Brands Lean Into The Distributed World Of Esports
Video Insider, Alex Weprin - Tuesday, December 18, 2018
With a young, engaged audience, esports presents a new opportunity for advertise ...
- Adidas Taps Snapchat For AR Preview Of Latest Sneaker
Around the Net in IoT, Chuck Martin - Friday, December 14, 2018
Adidas is launching an augmented reality preview of its new Ultraboost ...
- What Will Happen To Cycling's Team Sky?
TV Watch, Wayne Friedman - Friday, December 14, 2018
Team Sky has won the Tour de France event the last s ...
- Eleven Sports Faces Closure After Just Four Months
Around the Net In MAD London, Sean Hargrave - Thursday, December 13, 2018
It could be the end of the road for Eleven Sports, "T ...
- Sky Pulls Out Of Cycling Sponsorship As Froome Vows To Battle On
Around the Net In MAD London, Sean Hargrave - Thursday, December 13, 2018
A new owner for Sky has meant the satellite tv broadcaster ...
- Report: Disney May Sell Regional Sports Networks Piecemeal
Television News Daily, Wayne Friedman - Tuesday, December 11, 2018
Fox's 22 regional sports networks are said to have a possible val ...
- Nets Post Big Ratings Losses, NFL Continues To Score
Television News Daily, Wayne Friedman - Tuesday, December 11, 2018
November lost a collective 12% for all TV broadcast and cable networ ...
- Double-Edged Sword Of Tech Innovation In Sporting Goods Marketing
Marketing Insider, Jon Last - Tuesday, December 11, 2018
The pure science and engineering that go into product development often f ...
- Weather Can Top Even Live TV Events
TV Watch, Wayne Friedman - Tuesday, December 11, 2018
Reality shows and hit sitcoms can spike, then lose ratings. The o ...
- Guinness Sponsors The Six Nations
Around the Net In MAD London, Sean Hargrave - Monday, December 10, 2018
Diageo-owned Guinness has signed a six-year deal to sponsor the Six Natio ...
- NFL Selects 72andSunny As Its New Ad Agency
Accounts on the Move, Steve McClellan - Thursday, December 6, 2018
Grey was the incumbent on the account, which it first landed ...
- Are Betting Firms Responsible, Or Scaling Down An Ad War?
London Blog, Sean Hargrave - Friday, December 7, 2018
The rise of mobile led to an ad arms race in bettin ...