- What's The Point? New Sitcom Is Parade Of Stereotypes
TVBlog, Adam Buckman - Wednesday, January 13, 2021
In "Call Your Mother," Kyra Sedgwick plays a single, "mature" mom livi ...
- Univision To Launch Ad-Supported Spanish-Language Streamer
Digital News Daily, Karlene Lukovitz - Tuesday, January 12, 2021
PrendeTV will launch with more than 30 channels and 10,000 hours ...
- Nielsen Launches Theatrical VOD Measurement, Cites Pandemic's Direct-To-Consumer Shift
MediaDailyNews, Joe Mandese - Tuesday, January 12, 2021
Nielsen today announced the launch of a new service measuring viewing ...
- Verve Group Acquires Nexstar's Digital Video Ad Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Verve Group, a global brand performance ad platform, announced Monday the acquisiti ...
- Univision Taps Donna Speciale As Ad Sales Chief
Television News Daily, Wayne Friedman - Monday, January 11, 2021
On the heels of new ownership, Univision is making sweeping senior executi ...
- When Angry Anchorman Attacks, No Brand Is Safe
TVBlog, Adam Buckman - Tuesday, January 12, 2021
Who's next on Anderson Cooper's hit list? Red Lobster? Applebee's? Marriott Courty ...
- Disney+ Tops Netflix As #1 U.S.-Downloaded Entertainment App, HBO Max Achieves #8
Video Insider, Karlene Lukovitz - Tuesday, January 12, 2021
By the end of 2020, just 13 months into its launch, Disne ...
- Report: Fox News Presentation Aimed To Reassure Advertisers
Digital News Daily, Karlene Lukovitz - Monday, January 11, 2021
Advertisers were "only temporarily impacted by advertiser boycotts" after old tapes ...
- One And Done: How Fox Hospital Drama Deals With COVID
TVBlog, Adam Buckman - Monday, January 11, 2021
A Fox hospital drama returning this week adopts a strategy for deali ...
- 'Extended' Peacock Free Trial Included In NBCU, Charter Carriage Renewal Deal
Digital News Daily, Karlene Lukovitz - Friday, January 8, 2021
The specific term for the Peacock Premium free trial is still bei ...
- FreeWheel, Tegna Extend Automated Transactions Partnership
Digital News Daily, Karlene Lukovitz - Friday, January 8, 2021
Tegna's CTV/OTT regional/local advertising platform Premion will continue to use FreeWheel's Stra ...
- Comscore Recapitalizes: Removes All Debt, Secures Extended Data Rights From Key Suppliers
MediaDailyNews, Joe Mandese - Thursday, January 7, 2021
Financially beleaguered media researcher Comscore this evening announced it has finalized ...
- How Media Buying Changed And What Performed Best In 2020
Performance Marketing Insider, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertisi ...
- TV Station Group Tegna Sees Record Political Ad Revenues In Q4
Television News Daily, Wayne Friedman - Thursday, January 7, 2021
Tegna's political ad revenue is projected at $264 million, including $50 milli ...
- Discovery+ Promo Campaign Is 'Scorched Earth' Strategy
TVBlog, Adam Buckman - Friday, January 8, 2021
Discovery has taken a very unsubtle on-air approach to promoting its n ...
- Media Channel And Market Predictions For A Hopeful 2021
MediaDailyNews, Sascha Lock, Guy Rancourt - Wednesday, January 6, 2021
Here are our top-line predictions for video, digital and out-of-home media ...
- The Media Optics Of The Capitol Insurgency
Red, White & Blog, Joe Mandese - Thursday, January 7, 2021
In the new Civil Info War against America the score is: Insurgen ...
- Nielsen's Gracenote To Provide Real-Time Sports Data For Smart TV, Connected Auto Systems
Television News Daily, Wayne Friedman - Wednesday, January 6, 2021
Live sports data will be integrated into smart TV sets and connect ...
- TV Set Maker LG Electronics Buys Controlling Stake In TV Data Company Alphonso
Television News Daily, Wayne Friedman - Wednesday, January 6, 2021
LG Electronics has bought a more than 50% controlling stake in ...
- Biblical Prophecy Comes True As Geek Inherits The Earth
TVBlog, Adam Buckman - Thursday, January 7, 2021
More and more these days, geek is chic. And if that ...
- Network Ad Spending To Rebound On Easy 2020 Comps
MediaDailyNews, Joe Mandese - Wednesday, January 6, 2021
The bad news for U.S. network TV ad spending is it wi ...
- vMVPDs Are A Bad Media Business To Be In: Analyst
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
vMVPDs don't have much to offer consumers, don't drive big profits a ...
- FuboTV Projects Stronger Q4 Revenues, Subscribers, Supply-And-Demand Share Concerns Remain
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
FuboTV expects a 77%- 84% increase in Q4 revenue to $94-$98 milli ...
- Ted Danson For 'Mayor'? It Is As Unbelievable As It Sounds
TVBlog, Adam Buckman - Wednesday, January 6, 2021
It is possible the writers of this show set out to positi ...
- Roku Close To Deal To Acquire Quibi Content: Report
Digital News Daily, Karlene Lukovitz - Monday, January 4, 2021
Acquiring rights to Quibi's content library would advance Roku's push into conte ...
- Tegna Renews Nielsen For Local TV Ratings In 34 Markets
Digital News Daily, Karlene Lukovitz - Tuesday, January 5, 2021
Tegna, which owns stations in a total of 51 U.S. markets, renew ...
- Liberty Global Taps Cadent To Expand Automated Addressable Across Europe
Digital News Daily, Karlene Lukovitz - Tuesday, January 5, 2021
The converged video and broadband communications company has integrated Cadent's platform ...
- Google Question Hub Launches In U.S.
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 5, 2021
The Google Question Hub feature collects unanswered questions from users, allowing conte ...
- Programmatic CTV Ad Spending Projected To Expand More Than 50% This Year
Research Intelligencer, Joe Mandese - Tuesday, January 5, 2021
While it's no surprise that 2020 was a banner year for t ...
- ViacomCBS Strikes Cable Network Carriage Deal With Hulu + Live TV
Television News Daily, Wayne Friedman - Monday, January 4, 2021
ViacomCBS' 14 cable TV networks got a major boost thanks to ...