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Asos To Continue With Snapchat Ad Pilot Despite Lack Of Data

  • The Drum, Tuesday, January 27, 2015 8:17 AM

Asos has admitted that despite the scarcity of engagement data available from Snapchat it will continue to use the messaging app to reach its much heralded core user base of teenage consumers. The revelation highlights concerns among advertisers that the cost of the platform’s ads, reportedly $750,000, is overpriced given their lack of granularity. Asos is not thought to have paid for ads on the site yet. Hannah Craik, social media head at Asos, told The Drum that Snapchat provides “virtually no data at all."

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