Commentary
How This Sanofi VP Is Living Her Greatness
- by Lisa Singer , Staff Writer, August 7, 2024
Sanofi's Jordana Barish talks the essentials of a good leader, what flusters her, and her "dorky" pastime.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
“The first thing I would say is just get curious and really put yourself out there to look into different things. The second thing is probably don't be afraid to take a non-traditional path.” Excellent advice Jordana Barish offers to anyone beginning their career, and she’s speaking from experience. The VP of Allegra, NA, at Sanofi admits her path wasn’t linear, something she believes can be an advantage since it can provide different perspectives for problem solving. In this episode of Brand Insider: BTS, Jordana also talks about being solution focused and the value of turning a negative into a positive. She goes on to talk about setting New Year’s goals, not resolutions, striving for harmony, and why this “wallflower’s” career was a happy accident. You can watch the entire conversation above.
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