Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
- by Robert Williams , December 23, 2024
Brands are turning to omnichannel strategies to reach key audiences as they seek to bridge the gaps in an increasingly fragmented media landscape, according to a study by online video advertising specialist Teads, whose name stands for Technology for Advertising.
“This balance of broad brand awareness and personalized outreach not …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
