Search by name, company, title, location, etc.

Joshua Chasin

Member since December 2000Contact Joshua

Long time media research veteran across 6 major media (TV, radio, newspaper, magazines, out-of-home, Internet). Occasional contributor to Mediapost's Online Metrics Insider, back when that was a thing.

Articles by Joshua All articles by Joshua

  • A Metrics Miracle in Metrics Insider on 12/09/2016

    Josh Chasin is a poet -- and he knows it -- with this twist on a seasonal classic:" 'Twas the week before Christmas, when alone in my house/ I was finishing shopping, with a click of the mouse;/Then I cleared out my browser cache, cookies deleted,/ In hopes of nefarious snooping, defeated."

  • Advertising Works -- And How! in Metrics Insider on 11/04/2016

    Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data assets, that we forget to take a step back and ponder the bigger picture: the actual people out there on the other side of all those myriad screens.

  • Advertising Works -- And How! in Metrics Insider on 04/01/2016

    Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data assets, that we forget to take a step back and ponder the bigger picture: the actual people out there on the other side of all those myriad screens.

  • Inside Today's Digital Household in Metrics Insider on 02/05/2016

    There was a time when understanding consumer use of the Internet was relatively simple - way more complex than understanding engagement with any other medium, sure, but still relatively simple. All we needed to deal with was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn't a connected device.

  • A Metrics Miracle in Metrics Insider on 12/22/2015

    Josh Chasin is a poet -- and he knows it -- with this twist on a seasonal classic:" 'Twas the week before Christmas, when alone in my house/ I was finishing shopping, with a click of the mouse;/Then I cleared out my browser cache, cookies deleted,/ In hopes of nefarious snooping, defeated."

  • For Best Results: Big Data, Meet Media Research in Data and Targeting Insider on 12/21/2015

    I've been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound developments in digital metrics - and indeed, in our lives. The Internet of Things is already here; we can pay with our watches, and we've got Google thermostats. But in our space, I worry that there is too much emphasis placed on "Big Data," and not enough on "Good Data." Perhaps here the data scientist can learn from the media researcher.

  • Rethinking Traditional Audience Measurement Through A Digital Framework in Metrics Insider on 12/11/2015

    What would a video measurement system look like if one were to zero-base such a solution today, with the tools we have at hand, given the measurement challenges we face, while unencumbered by legacy systems?

  • Let's Not Forget: Digital Advertising Moves Products in Metrics Insider on 11/11/2015

    Lately it seems as if every article I read about digital advertising is about viewability, fraud, or ad blocking. "No one's seeing my ads!" "Robots are seeing my ads!" "Robots are blocking my ads!" It's enough to make the casual reader think the sky was falling. I'm starting to think we're all collectively guilty of "burying the lede": that digital advertising works, persuades consumers, moves products.

  • Rethinking Traditional Audience Measurement Through A Digital Framework in Metrics Insider on 10/22/2015

    What would a video measurement system look like if one were to zero-base such a solution today, with the tools we have at hand, given the measurement challenges we face, while unencumbered by legacy systems?

  • Rethinking The Single Currency Model in Metrics Insider on 10/16/2015

    One of the long-standing assumptions in audience measurement has been the notion of currency - and more to the point, of a single currency. I learned about the one-currency model in a very real way working at Arbitron in the '80s and '90s. We won one single-currency battle: spot radio measurement, where we competed with Birch Radio. And we lost one: spot TV, where we competed with Nielsen. But I'd like to offer a radical opinion. In the digital age, multiple transactional media currencies can, do, and will continue to exist. Indeed, they need to exist.

Comments by Joshua All comments by Joshua

  • Streaming Co-Viewing Strength: Sports, Premium Programs by Wayne Friedman (Advanced TV Insider on 01/29/2025)

    Ed, I haven't said a thing about attentiveness or eyes-on or commercial versus program audience. I'm merely saying that in my experience, most of the concerns about co-viewing aren't about the relative merits of solo viewing versus co-viewing, but rather about accurately counting everyone in the room. 

  • Streaming Co-Viewing Strength: Sports, Premium Programs by Wayne Friedman (Advanced TV Insider on 01/29/2025)

    As an audience measurement lifer, I'd note that the key thing about measurement of co-viewing (as opposed to the phenomenon of co-viewing) isn't so much the inrtra-room dynamic among viewers, so much as counting all the impressions. In the streaming world, streams may be empirically counted, and mapped to precise accounts and/or devices associated with these streams. But what co-viewing enables you to get at is, if I put one piece of creative on one piece of glass, is that one impression, or three? I am sure that Netflix, and all the other streamers who sell ads, want to assure that they get credit for all the viewers out there on the receiving end of the streams.

  • Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)

    My uncle and I did a trip to Alaska in 1994, and I'm pretty sure it was called Denali then. I'm surprised to read that Obama made this name change. And then, as now, it was in Denali National Park.

  • The Almost-Unnecessary Recap Of CES by Cory Treffiletti (Media Insider on 01/08/2025)

    I'm not there. Has AI come up at all?

  • TikTok Petitions Supreme Court To Block Ban by Wendy Davis (MediaDailyNews on 12/16/2024)

    I guess I have two comments on this whole furor. 1. I have a 20-year-old daughter. I don't think people realize the extent to which TikTok is embedded into the fabric of life for today's young people. Remember back in 2020, when scads of TikTok users reserved free tickets to that Trump rally, resulting in them planning for a massive crowd that never showed up? My wife and I were watching the reporting of this event on the news, and my then-16-year-old daughter, who paid absolutely zero attention to politics and current events at the time, looked up from her phone and said, "oh yeah, I got one of those." my wife and I were stunned. There is a whole generation of people who get their information from TikTok, Snapchat, and Instagram. And I'm pretty sure TikTok is the leader.  if we just yank it out all at once in January, the impact is going to be profound, with a ton of unanticipated blowback. it is literally where kids live today. I am concerned that if we aren't careful, we might unleash an unmanageable wave of kids going outside to have a catch. 2. While I appreciate the concern about TikTok being Chinese-owned, I find myself dubious that China has less access to our data on Facebook, Snapchat, Twitter, or Instagram then they do to our data on TikTok. 

  • Do You Know What Your CTV Ad Partners Include In The 'CTV' They Sell You? by Dave Morgan (Media Insider on 12/05/2024)

    I think we should just get rid of the term; I'm not even sure what it is attempting to describe. A disgtribution mode? A type of video? A device?I just say "streaming." People seem to know what I'm talking about.

  • Senators Press House To Vote On Kids Safety Bill by Wendy Davis (MediaDailyNews on 12/04/2024)

    Is this basically an expansion of COPPA from under-13s to under-16s?As a mdia measurement professional, not thrilled. As a parent though...

  • The Songs That Make Us Happy by Gord Hotchkiss (Media Insider on 11/26/2024)

    Oh yeah. Also Accidentally In Love by Counting Crows, from Shrek 2. The version in the film is better than the one on the soundtrack album.

  • The Songs That Make Us Happy by Gord Hotchkiss (Media Insider on 11/26/2024)

    4 of these would be on my 80-minute mix CD, if not my top-10 list ( Good Vibrations, Walking On Sunshine, I'm a Believer, and Girls Just Wanna Have Fun.) I'd also offer up:A Long Decmber, Counting Crows (it doesn't fitr the formula, but it works. "and all at once you look across a crowded room, to see the way that light attaches to a girl")Good Things, the BodeansRock Therapy, Stray Cats (an obscure tune of theirs, but I always start my happy mixes with this one.)I Feel Fine, Beatles (sort of self-explanatory)Betcha By Golly Wow, the Stylistics (according to Prince, the most beaudtiful melody ever)Going Down to Liverpool, Bangles (a cover of Katrina and the Waves, who did Walking On Sunshine)September Gurls, Big StarWaterloo Sunset, Kinks (the moment where Terry and Julie cross over the river to the other side will never not give me chills)Maybelline, Chuck Berry (similarly, when the protagonist catches Maybelilne at the top of the hill-- pure catharsis.)I could keep going, but these are top-of-mind.

  • It's NOT About The Content by Dave Morgan (Media Insider on 11/14/2024)

    Yeah, the "hot" and "cool" stuff was a larger theme of the book, but there's so much in it to take.The notioon of hot and cold media, as I recall, was about whether or not the human brain had to become cognitively involved in the experience of meddis consumption. For example, TV was a "cool" medium becuse basically, color TV is just a bunch of red, green and blue dots, and your brain has to "complete" the picture by interpreting these dots as a picture. When CDs came around, and they sounded empirically "better" but my ears thought (and think) that vinyl sounds warmer, I attribute this to digital music being a "hot" medium-- there is so muh data used to create the sound that my brain has to do precious little with it. But with analog/vinyl, my brain has to complete the implied sound off less data, whixh alters the cognitive experience of listening to a rcord in wht we perceive as a positive way. In this context, one might postulate that hi-def streaming requires less of thebrain, and thus while broadcast and cable TV might be "cool" media, streaming might be a "hot" medium. 

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.