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Joshua Chasin

Member since December 2000Contact Joshua

Long time media research veteran across 6 major media (TV, radio, newspaper, magazines, out-of-home, Internet). Now Chief Measurability Officer at VideoAmp, working with a great team to build the next generation of cross-platform measurement. Occasional contributor to Mediapost's Online Metrics Insider, back when that was a thing.

Articles by Joshua All articles by Joshua

  • A Metrics Miracle in Metrics Insider on 12/09/2016

    Josh Chasin is a poet -- and he knows it -- with this twist on a seasonal classic:" 'Twas the week before Christmas, when alone in my house/ I was finishing shopping, with a click of the mouse;/Then I cleared out my browser cache, cookies deleted,/ In hopes of nefarious snooping, defeated."

  • Advertising Works -- And How! in Metrics Insider on 11/04/2016

    Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data assets, that we forget to take a step back and ponder the bigger picture: the actual people out there on the other side of all those myriad screens.

  • Advertising Works -- And How! in Metrics Insider on 04/01/2016

    Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data assets, that we forget to take a step back and ponder the bigger picture: the actual people out there on the other side of all those myriad screens.

  • Inside Today's Digital Household in Metrics Insider on 02/05/2016

    There was a time when understanding consumer use of the Internet was relatively simple - way more complex than understanding engagement with any other medium, sure, but still relatively simple. All we needed to deal with was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn't a connected device.

  • A Metrics Miracle in Metrics Insider on 12/22/2015

    Josh Chasin is a poet -- and he knows it -- with this twist on a seasonal classic:" 'Twas the week before Christmas, when alone in my house/ I was finishing shopping, with a click of the mouse;/Then I cleared out my browser cache, cookies deleted,/ In hopes of nefarious snooping, defeated."

  • For Best Results: Big Data, Meet Media Research in Data and Targeting Insider on 12/21/2015

    I've been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound developments in digital metrics - and indeed, in our lives. The Internet of Things is already here; we can pay with our watches, and we've got Google thermostats. But in our space, I worry that there is too much emphasis placed on "Big Data," and not enough on "Good Data." Perhaps here the data scientist can learn from the media researcher.

  • Rethinking Traditional Audience Measurement Through A Digital Framework in Metrics Insider on 12/11/2015

    What would a video measurement system look like if one were to zero-base such a solution today, with the tools we have at hand, given the measurement challenges we face, while unencumbered by legacy systems?

  • Let's Not Forget: Digital Advertising Moves Products in Metrics Insider on 11/11/2015

    Lately it seems as if every article I read about digital advertising is about viewability, fraud, or ad blocking. "No one's seeing my ads!" "Robots are seeing my ads!" "Robots are blocking my ads!" It's enough to make the casual reader think the sky was falling. I'm starting to think we're all collectively guilty of "burying the lede": that digital advertising works, persuades consumers, moves products.

  • Rethinking Traditional Audience Measurement Through A Digital Framework in Metrics Insider on 10/22/2015

    What would a video measurement system look like if one were to zero-base such a solution today, with the tools we have at hand, given the measurement challenges we face, while unencumbered by legacy systems?

  • Rethinking The Single Currency Model in Metrics Insider on 10/16/2015

    One of the long-standing assumptions in audience measurement has been the notion of currency - and more to the point, of a single currency. I learned about the one-currency model in a very real way working at Arbitron in the '80s and '90s. We won one single-currency battle: spot radio measurement, where we competed with Birch Radio. And we lost one: spot TV, where we competed with Nielsen. But I'd like to offer a radical opinion. In the digital age, multiple transactional media currencies can, do, and will continue to exist. Indeed, they need to exist.

Comments by Joshua All comments by Joshua

  • Mediastruction Taps Long-Time Media Researcher Josh Chasin As Startup Advisor by Joe Mandese (MediaDailyNews on 03/05/2024)

    Thanks John. 

  • Alt Currency Race: Why It's Time For A Pit Stop by Matthew Kramer (Planning & Buying Insider on 02/01/2024)

    Gerard, re:  "I guess measurement perfection is truly a process and not an event." Yes, 100%. One of the major themes I have taken from the MRC audit process is that of perpetual striving for improvement. There's no such think as "finished." Literally the first entry in the MRC's "Minimum Standards for Media Rating Research" (Standard A1) begins, "Each rating service shall try to CONSTANTLY REDUCE (emphasis added) the effects of bias, distortion, and human errorin all phases of its activities." Constantly means, constantly.

  • Alt Currency Race: Why It's Time For A Pit Stop by Matthew Kramer (Planning & Buying Insider on 02/01/2024)

    So two things (disclaimer: until January I was at VideoAmp, and I remain a stockholder.)1. There absolutely can be multiple currencies. I can buy something from Joe Mandese in US dollars, and Matt Kramer can buy something from Ed Papazian using Euros or Bitcoin. As long as all parties in the same transaction use the same currency, trading may proceed. No need for all transactions to use the same currency. I know that transactions have occurred using Nielsen, VideoAmp, and Comscore. Maybe iSpot as well; I lack first hand knowledge to say.2. My former colleagues at VideoAmp have indeed embarked on the MRC process. Having gone through it myself multiple times, I can attest that it is lenghy and rigorous; but I can also attest to the fact that the company under audit begins reaping the benefits of the process almost immediately.

  • Is That A Paradox In Your Pocket, Or Are You Just Glad To Watch Some Video? by Joe Mandese (Media 3.0 on 01/31/2024)

    I remember when telephone coincidentals were used as the gold standard for validation of other methodologies. But then I'm old enough now to be "esteemed."

  • Measurability Chief Chasin Out At VideoAmp by Joe Mandese (MediaDailyNews on 01/08/2024)

    Thank you for the kind words Ed; I'm humbled.. Truly appreciated. And John! Thanks for the support, mate!

  • Nielsen, GWI Unveil Fused Data Product Representing 250M Americans by Joe Mandese (Planning & Buying Insider on 10/31/2023)

    Indeed there's been a Nielsen/MRI fusion for ages (I assume it still exists.) This looks like another one of those. I'm guessing that "representing 250MM people" means, GWI is an 18+ survey that is projectable to the 18+ US population, whoich is about 250MM.

  • Do You Miss 'Got A Minute For A Quick Question?' by Cory Treffiletti (Media Insider on 08/16/2023)

    Also, I've found that slack and zoom-- the 1-2 punch-- enables "got time for a quick question?" from remote colleagues. Just yesterday a colleague in San Diego (where we don't have an office) slacked me the rough equivalent of "Got time for a quick question?", I said yes, she dropped a zoom link into slack, and in 30 seconds we were face to face (or at least sceeen-to-screen.)

  • Do You Miss 'Got A Minute For A Quick Question?' by Cory Treffiletti (Media Insider on 08/16/2023)

    The notion of being in the office improving productivity because of in-person interactions only makes sense if teams are co-located. But in this day and age, this is less and less the case. A no-video day effectively means that on that day, you can only work with colleagues with whom you are co-located. But many companies have teams strewn across multiple office locations, and increasingly, team members are remote (i.e. not within commutable distance of any office.) So carving out time where you can only work with co-located colleagues can actually be detrimental to productivity.  Also, technologies like Zoom, Teams, Slack etc. enable employees in remote locations to be as productive as on-site employees, which effectively expands the potential talent pool, which is good both for employees and for job-seekers   My company has adopted a hybrid approach; I tend to think that's the wave of the-- uh, present. 

  • Turns Out X Actually Is A Much Healthier And Safer Platform -- If You're A Nazi by Joe Mandese (Red, White & Blog on 08/16/2023)

    While this post is labelled commentary, and is under the Red, White & Blog banner, I read this as a piece about brand safety, which is a non-trivial issue to advertisers (and thus important to Mediapost's audience.) I have every confidence that if there were similar findings about brand safety on other social platforms, Mediapost would report on them.I thought Linda Yaccarino's hire was a solid move for Twitter/X. When you strip away the whirlwind of controversy, their actual core business issue is, they need to sell more advertising; in the context, hiring maybe the best ad sales exec in the business made all the sense in the world. In that light, brand safety issues-- which could prevent the flow of ad dollars to the platform-- is media news.

  • CIMM Study Finds Passive TV Measurement More Accurate Than Active Methods by Joe Mandese (MediaDailyNews on 06/26/2023)

    My understanding-- having worked with Hypha and being at the CIMM meetings where this work was proposed-- was that Hypha's pilot panel provided an opportunity to do some learning as regards meter/persons measurement. Work done by the BBM in Canada by Pat Pellegrini, comparing Nielsen (active) to Arbitron PPM (passive collection) demonstrated the impact of button-pushing fatigue, so these findings ought not surprise the media researcher. I don't think this work is especially controversial. The fundamental benefit of a telephone coincidental, and the reason it was long held to be a gold standard, was that it enables you to ask, "what are you doing RIGHT NOW?" No recall effects. It is "coincidental," because it coincides with the data collection methods you are evaluating. We assume that if the respondent says "X is on the TV and Y people are in front of it," then we may take that as true. Now we can compare the readings of persons presence reported back AT THE SAME TIME from active versus passive collection, against the coincidental (same HHs, same time) as truth set. If I tell you that right now my wife, daughter and I are watching Ted Lasso, and passive collection puts 3 of us in the room, and the people meter puts 2 of us there, that tells you something. 

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