MAD London Editions for May 2015
MAD London - Friday, May 8, 2015
Google Names Ad Networks Responsible For Ad Injectors
Facebook Bows New Native Ad Tools For Audience Network
Conservatives Led On Facebook, Labour On Twitter
Pre-Roll Video Via Programmatic Rises 500% YoY
Consumers Now Expect Videos From Firms They Do Business With
Conservatives Most Mentioned Party On Election Day
Google Launches Cloud Bigtable, Gets Ahead In The Service That Indexes The Web
Facebook Ties In App Ads In-App Purchase Offers
Yahoo Restarts Flickr, Concentrates On Mobile
Glenlivet On Hunt For Digital Agency
As Digital Shops Grapple With Tough Issues, Clients Want Agencies To Be Trend Experts
Young Mothers Feel Social Media Pressures Them To Obtain 'Perfection'
BT Posts Strong Figures As It Prepares To Acquire EE
Why Do We Still 'Listen' To Social Media?
MAD London - Thursday, May 7, 2015
Google Mobile Searches Surpass Desktop
Google Says Most Traffic Comes From Mobile
Oculus Rift To Start Shipping Next Year
Facebook, IBM Partner For Ad Targeting, Personalized Brand Experience
CEOs Turn To CIO Or CTO Before The CMO For Digital Transformation
Media Buyers Plan To Spend 46% Of Digital Budget Via Programmatic This Year
Google Gives Baidu A Nod, Adds Capability To Manage Campaigns In DoubleClick Search
US Online Giants Face Further EU Scrutiny
Google AdWords Announces Tools, Formats For Search, Display
Whoops: Twitter Runs Ads Next To Porn
EU To Investigate Online Shopping Services
Customer Data A 'Key Component' In Sainsbury's Turnaround
Wish You Were Here: How To Boost Your Brand's Local Relevance On Facebook
Voters Keeping Views Private On 'Dark Social'
Digital Video Advertising: Time To Take Notice
Relevant Publishers Secret For Success? Modern Advertising
R/GA Wins Dyson Digital Brief
Optimizing Native Ad-Serving
Stickyeyes Buys Zazzle Media
The Young And Bold YouTube Entrepreneurs
Eurostar Calls Media Review
Parties Ditch Posters For Local User-Generated Content
CMOs Served Notice - If They Don't Drive Digital Transformation, CIOs And CTOs Will
MAD London - Wednesday, May 6, 2015
Context Is Mobile's Cookie - O2's Lesson To Us All
Snapchat's Scanning Service Offers Brand Guidelines
Adidas Teams Up With Spotify For Adidas Go
comScore Buys Proximic To Bolster Pre-Bid Data Insight
Android Leads In Mobile Display Volumes, iOS Ahead In Mobile Video
Citi Launches Global Media Review
Channel 5 To Show Football League Highlights
Weve To Focus On Programmatic And Beacons
Weve Expands Mobile Ad Reach After O2 Buy-Out
Google Acquires Timeful App
Sky Wins Legal Battle Against Similar-Sounding Skype
Give Smartphone Viewers Ad Choice, And They'll Engage
Five Deadly SEO Replatform Sins
Viewability Crowd: Meet The 'Loaded Ad'
China Leads in iOS App Downloads, US Tops in Revenue
MAD London - Tuesday, May 5, 2015
Facebook Appeals To Developers, Launches Internet.Org Project
Programmatic Mobile Video Getting Its Legs
Red Bull To Pioneer Data On Top Of Content, Not Behind It
Google DoubleClick Revises Its Approach To Creative Ad Development
Sideswipes: Collaborative Media
Facebook Turns London Eye Into Election Pie Chart
The Ad-Tech Wave Is Gonna Crash
Sky Signs Deal To Sell Channel 5 Spots
Pinterest Tests Developer Platform, Users Pin Mobile Apps
TalkSport Cries Foul Over Radio 5 Live Expansion
Brands Take Note: Emoji Thrives On Instagram
BT To Argue Case For EE Purchase
TfL Opens Outdoor Review
Battersea Dogs Home Launches Outdoor Dog That Follows Shoppers
Internet of Things' True Promise Is Real-Time Digital Marketing
MAD London - Friday, May 1, 2015
Google Rolls Out A $164 Million Partnership With European Newspapers
Make Your B2B Emails More H2H (Human to Human)
LinkedIn Joins Twitter In Share Price Plunge
Beach Body Ready Ad Banned
Bloomberg Expands, Launches 'Bloomberg Business Europe'
You Are The Context: Mobile Is A Behavior, Not A Channel
P&G Roster Cull Could Spell Future For Brand-Agency Relationships
Online Advertisers Continue To Ride The Viewability Seesaw
Sorrell is WPP's $66 Million Man - And That's Just His Pay For 2014
WPP's Sorrell Defends GBP43m 'Sorrellcentricity" Bill
Facebook Adds Mobile Video Calling
Long-Form Video Viewing Skyrockets On Bigger Mobile Screens
Twitter Hunts For London Media Agencies
Why Teens [Heart Emoji] Instagram
Tesco Hands MediaCom GBP90m Account
Adsquare Taps Ellis-Gray As UK Country Manager
Nepal Quakes Reinforce Connectivity As Basic Human Right
Etihad Airways Opens Direct Marketing Talks
Some Second Thoughts On Mindless Media
Barclays Sets Up GBP100m Tech Fund
Nielsen Adds Roku Video Measurement
British Betting Site Betfair Overhauls Email Policy After Vulnerabilities Exposed
EU Focuses On Data Use, Search By U.S. Sites
Humanity Is The Killer App
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