MAD London Editions for May 2017
- MAD London - Friday, May 12, 2017
- Are We Over-Egging Better Sales Apps As New Experiences?
- Vivendi Makes $2.5 Billion Offer For Controlling Stake In Havas
- UK Advertisers Can Now Reach Everyone On Snapchat
- London VR Start-Up Valued At $1 Billion
- SoftBank Takes $502 Million Stake In Improbable Vision For VR
- WPP's Sorrell: Amazon Search Threat To Google
- BBC iPlayer To Soon Ask For Passwords
- Added Plus: Zenith Rebrands To Showcase Its New ROI+ Agency Approach
- Vivendi Makes A Bid For Havas
- Brits Still Have The Most Love For Apple's iPhone
- Action On Sugar Calls For A Confectionary Tax
- MAD London - Thursday, May 11, 2017
- Snap Earnings Hit $149 Million, Users Increase 36%
- Brands Divided On Continuing The YouTube Boycott
- 2017 Agency M&A Activity Off To A Slower Start
- Remy Cointreau Appoints UM As Its Media Agency
- Microsoft To Build AI Into Everything
- ITV Ad Revenue Down 9% In Q1
- Forget Chatbots -- People Want To Talk To People
- Just Eat Bid For Hungryhouse Dealt Competition Blow
- Programmatic Is Failing Forward
- Big Brands Prepare To Disrupt Or Be Disrupted
- MAD London - Wednesday, May 10, 2017
- WPP's POSSIBLE Acquires Amazon Ecommerce Specialist
- Corbyn Misquote Claim Prompts BuzzFeed To Release Interview Tape
- Diageo Signs Travel Series Deal With Amazon Prime
- Amazon Launches Echo Show
- Online Sales Fall For The First Time In Four Years
- Facebook Prints Ads In UK Newspapers Warning About Fake News
- Brands And Agencies Use Conflicting Metrics
- BBC, Newsy: 2 Sizes To Every Story
- Nugget-Loving Teen Breaks Retweet Record
- Consent Is The Best Way To Target With GDPR Compliance
- Is The Answer To KPI Disputes True Partnerships?
- MAD London - Tuesday, May 9, 2017
- British Telecommunications Taps Rubicon Project To Manage Digital Ads
- Which Brands Stuck To The YouTube Boycott?
- WPP, Richard Branson Back New Advocacy Group For Dyslexics
- Blondie Gig To Launch Amazon Prime New Live Music Service
- Accenture's Agency Buying Spree Continues
- CityMapper Trials Its Own London Bus Route
- Twitter Links Ad Spend To Outcomes With Dunnhumby Deal
- Kelvin MacKenzie In Departure Talks With News UK
- Integral Ad Science Expands Brand Safety Offering Globally
- Austria Tells Facebook To Remove Hate Speech, Globally
- DMA Urges ICO To Avoid Strict Profiling Rules
- Did Russia Hack Macron? Could UK Politicians Be Next?
- Ryanair's CMO Is Right -- Brands Don't Need To Be Loved
- MAD London - Monday, May 8, 2017
- JWT Paris Helps Newspaper Expose Fake News
- Facebook Runs Fake News Campaign
- Amazon Dominates Burgeoning Voice-Enabled Digital Marketplace
- Do Leaked Documents Show UK Government Plans To Get Round Encryption?
- BA Replaces BBH With WPP
- Facebook Deletes Thousands Of Fake News Accounts
- J. Walter Thompson Helps Fight Fake News In France With Human-Powered Search Engine
- TSB Poaches Peter Markey From Aviva
- Hacked Email Elections -- UK And Scotland Next?
- Omnicom, WPP and Dentsu Aegis Increase Transparency In Reports
- U.K. Retail Searches Rise 7% In First-Quarter 2017
- Debenhams Customers Hit By Cyber Attack
- The Secret To Dyson's Success -- Fewer Emails
- Why Clickbait Is Even Worse Than Fake News
- MAD London - Friday, May 5, 2017
- Initiative Taps Dentsu Aegis' Morris As New UK CEO
- 'The Independent' Launches Section To Tackle Fake News
- Snap Debuts Ad-Buying Platform
- Carat Discouraging Evening And Weekend Emails
- P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScience
- Amazon Settles EU Antitrust Probe
- New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting Front
- Italy Gets A Google Tax Deal Twice As Good As The UK's
- Trinity Mirror's Print Ad Revenues Drop 19%
- Google And Apple UK Success Displaces Traditional Retailers
- Tories Under Fire For Front-Page Newspaper Ads
- Dollars For Dimes -- Print's Demise Is Amazingly Fast
- MAD London - Thursday, May 4, 2017
- Facebook Beats Q1 Earnings Estimates, Sees User Growth Amid Content Concerns
- Adam & Eve/DDB Wins EA Sports
- IPG's FCB Inferno Elevates Vicki Holgate To CSO
- ITV Will Host Leaders' Debate But PM Will Not Be 'Empty-Chaired'
- Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
- W&K Wins Back Honda's Television Sponsorship Work
- Facebook Adds Media Monitors To Review Violent Videos
- Tough Time On The High Street As Next's Q1 Revenue Drops 8%
- Alpen Calls Ad Agency Review
- M&C Saatchi Taps FCB Inferno's CSO For Chief Exec Role
- Google Or Blind Programmatic? Which Is The Brand Safety's Arch Villain?
- MAD London - Wednesday, May 3, 2017
- Amazon Missing From Zenith Top 30 Global Media Owners 2017 List
- Axel Springer To Drop Google For AppNexus
- WPP, MDC Executives Take 2016 Pay Cuts
- Mobile Advertising Is Pushing Down Viewability
- AA Calls For Tax Relief On SME Advertising
- Twitter Considers New Revenue Streams
- Want 4G? Forget London, Head To Middlesbrough!
- M&S Poaches Halfords CEO For Flagging Clothes Line
- Coty's Rimmel London Rolls Out 'Edge Your Look' Campaign
- IAS Bows Viewability Measurement Capability
- Adam Crozier Steps Down From ITV Helm
- Viewability Is Mobile Marketing's Achilles Heel
- MAD London - Tuesday, May 2, 2017
- Bloomberg Partners With Twitter To Stream News
- 1 In 5 Ad Dollars Go To Google And Facebook
- Social Media Giants Should Receive Huge Fines, MPs Agree
- SendGrid Expands London Presence With Hires And Move
- Teens Really Are Glued To Their Smartphones
- BBH Appointed Costa's Global Ad Agency
- Study: Marketers Say Lack of Data Transparency Stunts Programmatic Growth
- EBay Sponsors Capital Radio's New Morning Show
- Study: Brands' Content Quality, More Than Brand Size Or Budget, Determines Market Share
- UK Dominates Top Spots In Dotmailer's League Table
- UK Businesses Getting Email Right, And Wrong
- Time Facebook And Google Accept They Are Publishers With Responsibilities
