MAD London Editions for May 2017
MAD London - Friday, May 12, 2017
Are We Over-Egging Better Sales Apps As New Experiences?
Vivendi Makes $2.5 Billion Offer For Controlling Stake In Havas
UK Advertisers Can Now Reach Everyone On Snapchat
London VR Start-Up Valued At $1 Billion
SoftBank Takes $502 Million Stake In Improbable Vision For VR
WPP's Sorrell: Amazon Search Threat To Google
BBC iPlayer To Soon Ask For Passwords
Added Plus: Zenith Rebrands To Showcase Its New ROI+ Agency Approach
Vivendi Makes A Bid For Havas
Brits Still Have The Most Love For Apple's iPhone
Action On Sugar Calls For A Confectionary Tax
MAD London - Thursday, May 11, 2017
Snap Earnings Hit $149 Million, Users Increase 36%
Brands Divided On Continuing The YouTube Boycott
2017 Agency M&A Activity Off To A Slower Start
Remy Cointreau Appoints UM As Its Media Agency
Microsoft To Build AI Into Everything
ITV Ad Revenue Down 9% In Q1
Forget Chatbots -- People Want To Talk To People
Just Eat Bid For Hungryhouse Dealt Competition Blow
Programmatic Is Failing Forward
Big Brands Prepare To Disrupt Or Be Disrupted
MAD London - Wednesday, May 10, 2017
WPP's POSSIBLE Acquires Amazon Ecommerce Specialist
Corbyn Misquote Claim Prompts BuzzFeed To Release Interview Tape
Diageo Signs Travel Series Deal With Amazon Prime
Amazon Launches Echo Show
Online Sales Fall For The First Time In Four Years
Facebook Prints Ads In UK Newspapers Warning About Fake News
Brands And Agencies Use Conflicting Metrics
BBC, Newsy: 2 Sizes To Every Story
Nugget-Loving Teen Breaks Retweet Record
Consent Is The Best Way To Target With GDPR Compliance
Is The Answer To KPI Disputes True Partnerships?
MAD London - Tuesday, May 9, 2017
British Telecommunications Taps Rubicon Project To Manage Digital Ads
Which Brands Stuck To The YouTube Boycott?
WPP, Richard Branson Back New Advocacy Group For Dyslexics
Blondie Gig To Launch Amazon Prime New Live Music Service
Accenture's Agency Buying Spree Continues
CityMapper Trials Its Own London Bus Route
Twitter Links Ad Spend To Outcomes With Dunnhumby Deal
Kelvin MacKenzie In Departure Talks With News UK
Integral Ad Science Expands Brand Safety Offering Globally
Austria Tells Facebook To Remove Hate Speech, Globally
DMA Urges ICO To Avoid Strict Profiling Rules
Did Russia Hack Macron? Could UK Politicians Be Next?
Ryanair's CMO Is Right -- Brands Don't Need To Be Loved
MAD London - Monday, May 8, 2017
JWT Paris Helps Newspaper Expose Fake News
Facebook Runs Fake News Campaign
Amazon Dominates Burgeoning Voice-Enabled Digital Marketplace
Do Leaked Documents Show UK Government Plans To Get Round Encryption?
BA Replaces BBH With WPP
Facebook Deletes Thousands Of Fake News Accounts
J. Walter Thompson Helps Fight Fake News In France With Human-Powered Search Engine
TSB Poaches Peter Markey From Aviva
Hacked Email Elections -- UK And Scotland Next?
Omnicom, WPP and Dentsu Aegis Increase Transparency In Reports
U.K. Retail Searches Rise 7% In First-Quarter 2017
Debenhams Customers Hit By Cyber Attack
The Secret To Dyson's Success -- Fewer Emails
Why Clickbait Is Even Worse Than Fake News
MAD London - Friday, May 5, 2017
Initiative Taps Dentsu Aegis' Morris As New UK CEO
'The Independent' Launches Section To Tackle Fake News
Snap Debuts Ad-Buying Platform
Carat Discouraging Evening And Weekend Emails
P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScience
Amazon Settles EU Antitrust Probe
New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting Front
Italy Gets A Google Tax Deal Twice As Good As The UK's
Trinity Mirror's Print Ad Revenues Drop 19%
Google And Apple UK Success Displaces Traditional Retailers
Tories Under Fire For Front-Page Newspaper Ads
Dollars For Dimes -- Print's Demise Is Amazingly Fast
MAD London - Thursday, May 4, 2017
Facebook Beats Q1 Earnings Estimates, Sees User Growth Amid Content Concerns
Adam & Eve/DDB Wins EA Sports
IPG's FCB Inferno Elevates Vicki Holgate To CSO
ITV Will Host Leaders' Debate But PM Will Not Be 'Empty-Chaired'
Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
W&K Wins Back Honda's Television Sponsorship Work
Facebook Adds Media Monitors To Review Violent Videos
Tough Time On The High Street As Next's Q1 Revenue Drops 8%
Alpen Calls Ad Agency Review
M&C Saatchi Taps FCB Inferno's CSO For Chief Exec Role
Google Or Blind Programmatic? Which Is The Brand Safety's Arch Villain?
MAD London - Wednesday, May 3, 2017
Amazon Missing From Zenith Top 30 Global Media Owners 2017 List
Axel Springer To Drop Google For AppNexus
WPP, MDC Executives Take 2016 Pay Cuts
Mobile Advertising Is Pushing Down Viewability
AA Calls For Tax Relief On SME Advertising
Twitter Considers New Revenue Streams
Want 4G? Forget London, Head To Middlesbrough!
M&S Poaches Halfords CEO For Flagging Clothes Line
Coty's Rimmel London Rolls Out 'Edge Your Look' Campaign
IAS Bows Viewability Measurement Capability
Adam Crozier Steps Down From ITV Helm
Viewability Is Mobile Marketing's Achilles Heel
MAD London - Tuesday, May 2, 2017
Bloomberg Partners With Twitter To Stream News
1 In 5 Ad Dollars Go To Google And Facebook
Social Media Giants Should Receive Huge Fines, MPs Agree
SendGrid Expands London Presence With Hires And Move
Teens Really Are Glued To Their Smartphones
BBH Appointed Costa's Global Ad Agency
Study: Marketers Say Lack of Data Transparency Stunts Programmatic Growth
EBay Sponsors Capital Radio's New Morning Show
Study: Brands' Content Quality, More Than Brand Size Or Budget, Determines Market Share
UK Dominates Top Spots In Dotmailer's League Table
UK Businesses Getting Email Right, And Wrong
Time Facebook And Google Accept They Are Publishers With Responsibilities
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