MAD London Editions for October 2017
MAD London - Tuesday, Oct. 31, 2017
Christopher Bailey Set To Leave Burberry
WPP Reports Organic Sales Decline In Q3; Downgrades 2017 Outlook To 'Broadly Flat'
WPP Hits Out At Consultancies On Creativity
YouTube Bringing App To TV-Connected Devices
32% Of Marketers To Bring Programmatic Media Buying In-House
M&S Leads In App Engagement
Y&R BAV Group Launches Real-Time Social Media Tool
Ab InBev Appoints New UK Marketing Director
AA Backs Gambling Review
'Blue Planet' II Leads The Ratings War
Consumer Confidence Is Down, But Big-Ticket Spending May Increase
Newspapers Need 5x Faster Digital Growth Just To Stand Still
MAD London - Friday, Oct. 27, 2017
The Price Of Compliance: Study Uncovers GDPR Costs
Does GDPR Come With A 'Get Out Of Jail Free' Card?
Apple Hires Jay Hunt To Lead European Worldwide Video Team
Piccadilly Circus Back Up And Running In Ultra HD
UK's Sublime Skinz Reports Sublime 'Viewability," Cites IAS
ICO To Take On Facebook Over WhatsApp Data Transgressions
McDonald's Reviews $2 Billion Global Media Assignment
Facebook Working On Ways To Support Subscriptions In Instant Articles
Twitter Sees Rise In Monthly Users, Restates Ad Audiences
Yahoo Mail Suffers Service Outage, But Is Back Up
IPhone X Opens For Pre-Orders Today
Sensuous TV Ad Marks Godiva's Mainstream U.S. Push
UK Millennials Lead The Global Charge For Digital Communications
Hotel Booking Sites To Be Investigated
What Is Gustavo Martinez's New Role At WPP? We're About To Find Out
NHS At Fault Over WannaCry Cyberattack
Amsterdam Worldwide Appointed Lead Global Brand Agency For Mitsubishi
MAD London - Thursday, Oct. 26, 2017
Commercial Radio Outperforms The BBC For Third Quarter In A Row
Facebook Slammed In EU For 'Take It Or Leave It' Approach To Privacy Changes
Amazon Sponsored Products Ads Account For 82% Of Its Marketplace Ad Spend
Former Minister Says Google And Facebook Should Fund Local Media
Netflix Raising $1.6 Billion As Part Of Content Push
Apple Taps 'Bake Off' Poacher To Open Up UK Market
Twitter Reviewed For MRC Accreditation
Agencies Hedge Their M&A Bets Ahead Of Brexit
DMA Tells Government It Must Support The Creative Industries More
Study Shows Lack Of Understanding Of GDPR
Apple Finally Realises Content Is King, Not Shiny Boxes
MAD London - Wednesday, Oct. 25, 2017
Europe Victimized By Bad Rabbit Ransomware Attack
Facebook Asked To Investigate Russian Fake News 'Actors' In Brexit Vote
Twitter To Be Clearer On Political Ads
Apple's App Store, Google Play See Uptick In Downloads
Michael Wolf: The Future Of Advertising
Facebook Called Out On For Its 'Shot Across The Bows' To Publishers
'Geordie Shore' Star Wrapped For Snapchat Posts Missing #Ad
Information Industry Outlook, 2018
McDonald's Home Delivery Service Is Fuelling Growth
Who Needs 'Friends' Like Facebook?
MAD London - Tuesday, Oct. 24, 2017
Beating Ad Blockers Is Simple, Adland Tells Publishers
WPP's Shopping Spree Is The Biggest In Adland So Far In 2017
Facebook Trials Restricting Publishers' Exposure To Promoted Posts
Amazon Makes $1.5 Million Investment In AI
EU Warns Tech Giants Over Extremist Content
Did Martin Sorrell Misrepresent The Facts In A Recent Court Deposition?
Mobile Is The Dominant Force In Email
IPG Reports Weak Organic Growth, Downgrades Outlook For The Year
'Pay With Google' Android Feature Launched
Fitbit Pay Launches In The UK
Ikea Calls CRM Review
Apple Shares Dip As Consumers Wait For iPhone X
Is Google's Latest Pixel Phone Defective?
MAD London - Monday, Oct. 23, 2017
EBay Signs Up For Reopening Piccadilly Lights
Amazon Makes $1.5 Million Investment In AI
The GDPR's Big Bang: Confusion Spreads As Deadline Looms
Is Google Planning A 30% 'Finders Fee' For Publishers?
Campbell's Global Media Assignment Is Put In Play
Ad Viewability Hits 52%, An 18-Month High
Opposition Politician Calls For Sky Takeover To Be Blocked Over O'Reilly's Fox Contract
Gambling Sites Ordered To Stop Appealing To Children
Two In Three Worried By IoT Hacking
Most Consumers Will Share Email Addresses: Global Study
UK Brands Reach Tipping Point On Viewability And Programmatic
MAD London - Friday, Oct. 20, 2017
Facebook Tests Online Subs, Paywalls
Facebook Trials Self-Destruct Updates
Publicis Groupe's Q3 Results Lower Than Expected, Ad Sector Stocks Fall
How Google Is Aiming To Dominate TV
Snapchat And Instagram Lead Social Ad Spend Increases
Discovery's Eurosport, Snap Inc. Partner On Olympics Video
Marriott Puts Global Media Assignment In Review
BT Sports Seeks Start-Ups To Help Engage Fans
UK High Street Spending Down
Leading Quality Dailies Grow, But Only With Bulk Copies
Top Mobile Companies Are Overcharging Customers
Lexus Teams Up With 'Time Out' To Explore Cities With Its Hybrid
Loyalty Is So Simple -- It's A Wonder How 'Smart' Brands Get It So Wrong
MAD London - Thursday, Oct. 19, 2017
Facebook And Google Are On A Charm Offensive -- Don't Be Fooled
Netflix Lifts The Lid On Bingers
Publicis Reports Improved Organic Growth In Q3
Guardian Media Group Creates $55 Million Venture Capital Fund
Authorities Ramp Up Efforts To Block Illegal Streaming On Kodi Boxes
Hearst Buys Rodale Magazines, Content Business
John Lewis Shelves Kids' Smartwatch Over Hacking Fears
Study Shows: GDPR Is Driving Cyber Risk Planning
The Guardian Launches GBP42m Fund To Save News Media
BT Sports Seeks Start-Ups To Help Engage Fans
MAD London - Wednesday, Oct. 18, 2017
Omnicom Revenue Down, Profit Up In Q3
Twitter Promises Tougher Action On Right-Wing Trolls
Smart Expands Programmatic With Rubicon
MPs' Anger Over VAT Abuse On Amazon and EBay
IAB UK Launches Gold Standard To Improve Digital Advertising
Are The Big 5 Holding Companies Doomed?
Can Amazon Deliver An Ad Business?
Purple Bricks In ASA Trouble For Being Unclear On Fees
Did The IAB UK Just Save Advertising -- From Itself?
MAD London - Tuesday, Oct. 17, 2017
Mobile And Video Are Bashing The Banners
Omnicom Takes Another Revenue Hit In Q3
Relaunched Bud Light Claiming 27% Repurchase Rate
Investis Invests In Diversification, Acquires ZOG Digital
Hyundai Scouring London For Creative Shops
Netflix's Record Q3 Growth Likely To Slow After UK Price Hike
Netflix Scores Positive Results, TV Distributors Play Catch Up
Boots SVP To Be Next ISBA President
North Korean Drama Dropped After Hack Attacks
HBO CEO: 'Global' OTT Platform Will Be Ready in 2018
« Previous Entries