MAD London Editions for March 2018
- MAD London - Thursday, March 29, 2018
- Viewability Holds Up As Programmatic Goes Up
- Facebook Ends 'Partner Categories' Ad Targeting Program
- UK And US Are Mid-Table On Global Viewability, Sweden Leads
- LinkedIn Adds Video For Sponsored Content, Company Pages
- Does Marketers' Silence On CA Reveal An Inconvenient Truth?
- Spark Foundry's Boothe Adds Global Brand President Role
- Amazon Breaks A Record To Sign Up For Bake Off
- Huge Shakeup, Shapiro Leaving For New Venture
- EU Is Losing Faith In U.S. Privacy Protections: Report
- English Defence League's Former Leader Banned From Twitter
- ISBA's Agency Framework Criticised By Leading Media Auditor
- Spam Scam Uses Name Of Stephen Hawking
- MAD London - Wednesday, March 28, 2018
- Mozilla Releases New Tool To Block Tracking By Facebook
- Facebook And WhatsApp Named Best Platforms For World Cup Outreach
- FT Gets Brand And Fraud Certification From JICWEBS
- Can Facebook Weather The Storm?
- GroupM's GDPR Plan
- Bing 'Intelligent Search' Features Increase In Speed
- Dentsu Aegis Network's M1 Platform Is Integrated With Adobe Experience Cloud
- Facebook Updates Privacy Controls
- Cathay Pacific Calls Global Agency Review
- Nine In Ten Marketers Would Pay For Better Programmatic Metrics
- Nestle Skin Health Appoints VML London
- Government Unveils GDP150m Creative Fund
- Zuckerberg Declines UK Parliamentary 'Invite'
- Social Is Social, Messaging Is Personal, Right?
- MAD London - Tuesday, March 27, 2018
- Programmatic Is Closing The Fraud And Safety Gap On Direct Buying
- Mark Zuckerberg Will Not Attend Parliament To Answer MP Questions
- The Google Breakup
- Marketers Find Programmatic Measurement 'Very Challenging,' Blame Agencies
- Twitter To Ban Cryptocurrency Ads
- The Gunn Media 100
- Netflix Gets The Cold Shoulder From Cannes Festival
- A Third Of Tech Workers Plan To #DeleteFacebook
- 'The Telegraph' Announces UK Media's Largest Gender Pay Gap To Date
- Nearly Two In Three Cookies Are Being Blocked By Browsers
- Britain Suffered A Net Loss Of 30 Local Newspapers Last Year
- Six Email Marketing Tactics That Will Change With GDPR
- MAD London - Monday, March 26, 2018
- Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR
- EU Competition Commissioner Stil Considering Breaking Up Google
- Facebook Apologises In Full-Page Ads
- MediaCom London Is Gunn Report's Top-Ranked Media Agency
- Publicis Media, GlobalWebIndex Partner On Multicultural Data
- ISBA Says Facebook Meeting Was 'Constructive And Challenging'
- Zenith Boosts Global Ad Forecast, Cites Global Economic Expansion
- ITV Drops Late Booking Fees To Woo Facebook Waverers
- 'The Guardian' Calls Out Facebook For Phone Contacts Gathering
- Twelve Redundancies Drag Down Morale At The IBT London Newsroom
- BBC Opens Up Lagos Bureau
- GDPR Applies To B2B Marketers, Too
- Did Facebook Put Off An Ad Boycott With Mere GDPR Compliance?
- MAD London - Friday, March 23, 2018
- UK Brands Are Really Considering #DeleteFacebook
- Omnicom Media Group Convenes Its Own Upfront
- ISBA Warns Facebook Its Members Are Considering A Boycott
- Media Stocks Dinged: Trade War Fears, Facebook Woes Blamed
- M&C Saatchi Profit Rise Due To Less Reliance On FMCGs
- Mindshare's New Planning Service: All In A Day's Work (And Not A Minute More)
- Accenture To Marry Tech And Creative While Avoiding Media Buying
- Threat To Sue Guardian Was Unwise, Facebook Exec Admits
- Firms Say They're Prepared For Recruiting Under GDPR: Study
- The High Street's Bellwether Retailer See Profits Dip 8%
- Former PM Is Asking Police To Investigate 'The Sunday Times'
- Retail Sales Bounced Back In February
- Another 49 Jobs At Risk At Trinity Mirror
- MAD London - Thursday, March 22, 2018
- Facebook's Zuckerberg: If We Can't Protect Your Data, We Don't Deserve You
- Mayor of London Unveils #LondonUnited Campaign
- VisitBritain Launches First Dynamic OOH U.S. Campaign
- Tech Giants Face An EU Tax Of 3% On All Sales
- Publicis To Upgrade Ad Outlook, Cites 'Stable Economic Growth'
- Brits Are Leaders In Online Grocery Shopping
- Wavemaker Launches 'Splashy' Diversity Program
- Government Prevents Publishers Paying Both Sides' Legal Fees
- Boots Replaces M&S As British Women's Favourite Brand
- Lufthansa Reduces Load Time With Face Screening
- US Tech Giants Have Brought A 3% Sales Tax On Themselves
- MAD London - Wednesday, March 21, 2018
- Cambridge Analytica Suspends CEO Amid Controversy
- 5G Spectrum Auction Launched In The UK
- FTC Probes Facebook Over Data Transfers To Cambridge Analytica
- Instagram's Shopping Service Opens In The UK
- Google's $300 Million Initiative Fights Fake News, Helps Publishers Generate Revenue
- Sir Martin Sorrell Says Ad Consolidation Will Follow Client Consolidation
- ISBA Tells Brands To #Challengehate
- Why Savvy Brands Are Still In Love With TV
- ITV Sets Up Group To Tackle Gender Pay Gap
- Wagamama App Lets Diners Pay By Mobile
- GDPR And Facebook: We Can Fight Back To Control Our Data
- MAD London - Tuesday, March 20, 2018
- Facebook Let In, Regulator Shut Out: The Real Cambridge Analytica Issue
- Analysts: Facebook May Suffer From Cambridge Analytica Fiasco
- Channel 4's Undercover Cambridge Analytica Sting Is A Must-See
- Oath Overhauls Mobile In-App Header Bidding-Like Technology
- ICO Seeks Warrant For Cambridge Analytica's London Office
- Cheddar Raises $22M In Expansion Push
- Hearst Magazines To Use 'Country Living' Brand Name For Hotels
- Paddy Power Publicity Stunt Creator Leaves To Form Own Agency
- Who Says Money Can't Buy You Love?
- Fever-Tree Serves Up A New Sponsorship Deal
- MediaMath: How Machine Learning Will Change Ad Serving In 2018
- Selling The Fear: GDPR Could Be The Next Y2K, Lawyer Warns
- MAD London - Monday, March 19, 2018
- How Challenger Brands Can Help FMCGs Get Their Mojo Back
- Zuckerberg Under Pressure To Explain Cambridge Analytica Data Breach
- Facebook Under Scrutiny Over Cambridge Analytica Data Harvesting
- Snapchat To Overtake Twitter For UK Ad Revenue In 2019
- Google Sued For Damages For Email Scanning
- Snap Election: Tories Spent Four Times As Much As Labour, Still Lost Seats
- Nothing Beats A Londoner, Dropped By Nike
- Virgin Atlantic Parts With Adam & Eve/DDB
- OMD UK Wins GBP30m Betway Account
- Turkey Blocks Use Of ProtonMail: Report
- Facebook Failing On Fake News -- But There's A Better Way
- In A Restructuring Move, JWT Eliminates Role Of Global Creative Chief
- MAD London - Friday, March 16, 2018
- Facebook Plays The UK And EU Like A Fiddle, Yet Again
- Facebook Barred From Accessing WhatsApp Data In The UK
- WPP's Sorrell Earns Huge Bonus While Company Performance Sinks To Decade Low
- British Football Team Apologizes For 'Women's Place' Email
- TBWA Announced As New Ad Agency For Harvey Nichols
- Posterscope Founder Annie Rickard To Retire
- EU May Require Search Engines To Reveal Ranking Factors
- In Bid For 'Go To' Status JustPremium Expands In UK, Germany
- EU Targets Tech Giants Over Search-Ranking Practices
- VCCP Won The Most Briefs Last Year, Again
- 'Metro' Overtakes 'The Sun' While 'Telegraph' And 'Mirror' Sales Plummet
- IBM And MasterCard Combine Skills On Truata: GDPR Compliance Product
- Swiss Firm Offers Service to 'Professionalize' Email
