MAD London Editions for March 2018
MAD London - Thursday, March 29, 2018
Viewability Holds Up As Programmatic Goes Up
Facebook Ends 'Partner Categories' Ad Targeting Program
UK And US Are Mid-Table On Global Viewability, Sweden Leads
Does Marketers' Silence On CA Reveal An Inconvenient Truth?
LinkedIn Adds Video For Sponsored Content, Company Pages
Spark Foundry's Boothe Adds Global Brand President Role
Amazon Breaks A Record To Sign Up For Bake Off
Huge Shakeup, Shapiro Leaving For New Venture
EU Is Losing Faith In U.S. Privacy Protections: Report
English Defence League's Former Leader Banned From Twitter
ISBA's Agency Framework Criticised By Leading Media Auditor
Spam Scam Uses Name Of Stephen Hawking
MAD London - Wednesday, March 28, 2018
Mozilla Releases New Tool To Block Tracking By Facebook
Facebook And WhatsApp Named Best Platforms For World Cup Outreach
FT Gets Brand And Fraud Certification From JICWEBS
Can Facebook Weather The Storm?
Bing 'Intelligent Search' Features Increase In Speed
GroupM's GDPR Plan
Dentsu Aegis Network's M1 Platform Is Integrated With Adobe Experience Cloud
Facebook Updates Privacy Controls
Cathay Pacific Calls Global Agency Review
Nine In Ten Marketers Would Pay For Better Programmatic Metrics
Nestle Skin Health Appoints VML London
Government Unveils GDP150m Creative Fund
Zuckerberg Declines UK Parliamentary 'Invite'
Social Is Social, Messaging Is Personal, Right?
MAD London - Tuesday, March 27, 2018
Programmatic Is Closing The Fraud And Safety Gap On Direct Buying
The Google Breakup
Mark Zuckerberg Will Not Attend Parliament To Answer MP Questions
Twitter To Ban Cryptocurrency Ads
Marketers Find Programmatic Measurement 'Very Challenging,' Blame Agencies
The Gunn Media 100
Netflix Gets The Cold Shoulder From Cannes Festival
A Third Of Tech Workers Plan To #DeleteFacebook
'The Telegraph' Announces UK Media's Largest Gender Pay Gap To Date
Nearly Two In Three Cookies Are Being Blocked By Browsers
Britain Suffered A Net Loss Of 30 Local Newspapers Last Year
Six Email Marketing Tactics That Will Change With GDPR
MAD London - Monday, March 26, 2018
Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR
EU Competition Commissioner Stil Considering Breaking Up Google
MediaCom London Is Gunn Report's Top-Ranked Media Agency
Facebook Apologises In Full-Page Ads
ISBA Says Facebook Meeting Was 'Constructive And Challenging'
Publicis Media, GlobalWebIndex Partner On Multicultural Data
Zenith Boosts Global Ad Forecast, Cites Global Economic Expansion
ITV Drops Late Booking Fees To Woo Facebook Waverers
'The Guardian' Calls Out Facebook For Phone Contacts Gathering
Twelve Redundancies Drag Down Morale At The IBT London Newsroom
BBC Opens Up Lagos Bureau
GDPR Applies To B2B Marketers, Too
Did Facebook Put Off An Ad Boycott With Mere GDPR Compliance?
MAD London - Friday, March 23, 2018
UK Brands Are Really Considering #DeleteFacebook
Omnicom Media Group Convenes Its Own Upfront
ISBA Warns Facebook Its Members Are Considering A Boycott
M&C Saatchi Profit Rise Due To Less Reliance On FMCGs
Media Stocks Dinged: Trade War Fears, Facebook Woes Blamed
Mindshare's New Planning Service: All In A Day's Work (And Not A Minute More)
Accenture To Marry Tech And Creative While Avoiding Media Buying
Threat To Sue Guardian Was Unwise, Facebook Exec Admits
Firms Say They're Prepared For Recruiting Under GDPR: Study
The High Street's Bellwether Retailer See Profits Dip 8%
Former PM Is Asking Police To Investigate 'The Sunday Times'
Retail Sales Bounced Back In February
Another 49 Jobs At Risk At Trinity Mirror
MAD London - Thursday, March 22, 2018
Mayor of London Unveils #LondonUnited Campaign
Facebook's Zuckerberg: If We Can't Protect Your Data, We Don't Deserve You
VisitBritain Launches First Dynamic OOH U.S. Campaign
Tech Giants Face An EU Tax Of 3% On All Sales
Publicis To Upgrade Ad Outlook, Cites 'Stable Economic Growth'
Brits Are Leaders In Online Grocery Shopping
Wavemaker Launches 'Splashy' Diversity Program
Government Prevents Publishers Paying Both Sides' Legal Fees
Boots Replaces M&S As British Women's Favourite Brand
Lufthansa Reduces Load Time With Face Screening
US Tech Giants Have Brought A 3% Sales Tax On Themselves
MAD London - Wednesday, March 21, 2018
Cambridge Analytica Suspends CEO Amid Controversy
5G Spectrum Auction Launched In The UK
Instagram's Shopping Service Opens In The UK
FTC Probes Facebook Over Data Transfers To Cambridge Analytica
Google's $300 Million Initiative Fights Fake News, Helps Publishers Generate Revenue
Sir Martin Sorrell Says Ad Consolidation Will Follow Client Consolidation
ISBA Tells Brands To #Challengehate
Why Savvy Brands Are Still In Love With TV
ITV Sets Up Group To Tackle Gender Pay Gap
Wagamama App Lets Diners Pay By Mobile
GDPR And Facebook: We Can Fight Back To Control Our Data
MAD London - Tuesday, March 20, 2018
Facebook Let In, Regulator Shut Out: The Real Cambridge Analytica Issue
Analysts: Facebook May Suffer From Cambridge Analytica Fiasco
Channel 4's Undercover Cambridge Analytica Sting Is A Must-See
ICO Seeks Warrant For Cambridge Analytica's London Office
Oath Overhauls Mobile In-App Header Bidding-Like Technology
Cheddar Raises $22M In Expansion Push
Hearst Magazines To Use 'Country Living' Brand Name For Hotels
Paddy Power Publicity Stunt Creator Leaves To Form Own Agency
Who Says Money Can't Buy You Love?
Fever-Tree Serves Up A New Sponsorship Deal
MediaMath: How Machine Learning Will Change Ad Serving In 2018
Selling The Fear: GDPR Could Be The Next Y2K, Lawyer Warns
MAD London - Monday, March 19, 2018
How Challenger Brands Can Help FMCGs Get Their Mojo Back
Zuckerberg Under Pressure To Explain Cambridge Analytica Data Breach
Facebook Under Scrutiny Over Cambridge Analytica Data Harvesting
Snapchat To Overtake Twitter For UK Ad Revenue In 2019
Snap Election: Tories Spent Four Times As Much As Labour, Still Lost Seats
Google Sued For Damages For Email Scanning
Nothing Beats A Londoner, Dropped By Nike
Virgin Atlantic Parts With Adam & Eve/DDB
OMD UK Wins GBP30m Betway Account
Turkey Blocks Use Of ProtonMail: Report
Facebook Failing On Fake News -- But There's A Better Way
In A Restructuring Move, JWT Eliminates Role Of Global Creative Chief
MAD London - Friday, March 16, 2018
Facebook Plays The UK And EU Like A Fiddle, Yet Again
WPP's Sorrell Earns Huge Bonus While Company Performance Sinks To Decade Low
Facebook Barred From Accessing WhatsApp Data In The UK
British Football Team Apologizes For 'Women's Place' Email
TBWA Announced As New Ad Agency For Harvey Nichols
EU May Require Search Engines To Reveal Ranking Factors
Posterscope Founder Annie Rickard To Retire
EU Targets Tech Giants Over Search-Ranking Practices
In Bid For 'Go To' Status JustPremium Expands In UK, Germany
VCCP Won The Most Briefs Last Year, Again
'Metro' Overtakes 'The Sun' While 'Telegraph' And 'Mirror' Sales Plummet
IBM And MasterCard Combine Skills On Truata: GDPR Compliance Product
Swiss Firm Offers Service to 'Professionalize' Email
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