Zenith Boosts Global Ad Forecast, Cites Global Economic Expansion

Publicis Media’s Zenith unit has indeed upgraded its advertising outlook for 2018, albeit a modest one-tenth of a percentage point. Zenith now projects that global ad spending will expand 4.6% in 2018 -- up from the 4.5% rate of growth it last projected in its December 2017 release.

Importantly, Zenith’s ...

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