Marketing Daily Editions for May 2008
Marketing Daily - Thursday, May 15, 2008
Hardee's Thumbs Nose At Value Menu Movement
Keith Houlemard Named Jordan Brand President
Brian Philips To Head FedEx Kinko's
More Consumers To Spend Rebates At Pump
Burger King Launches Recruitment Campaign
AmEx: $25 Off At Best Buy, Borders, Fandango, SpaFinder
Anheuser-Busch Ends Import Right To Grolsch
McDonald's Puts Its Arches On WNBA Jerseys In Regular Play
CMOs Prefer Peer WOM To Ads
Women In Wealthy Homes Make 2 Of 3 Buying Decisions
Rising Prices Provide New Market Positioning For Grocery Chain
Hallmark Campaigns To 'Move Dad' In Father's Day Promo
Hyundai Drives Nearly New Sonata Into Sedan Headwind
Targeting Gays, Lesbians Is A Win-Win, New Survey Shows
Marketing Daily - Wednesday, May 14, 2008
J. M. Smucker Acquires Knott's Berry Farm
A First: Ford Bows New Product On Tonight's 'Idol'
Quaker Oats Consolidates Digital Work At Tribal DDB
AmEx Is Official Card At Universal Studios
Domino's Pizza CMO Ken Calwell Leaving
Unilever's Wish-Bone Offers Free Dressing
Deal Offers Access To Online African-Americans
TJX Gains As Consumers Go Bargain Hunting
Toyota's Land Cruiser Campaign Takes Road Less Traveled
Too Much Music Can Dilute Your Brand Image
Consumers: Brands Don't Do Enough For The Planet
Qwest's New Ads Put Real People 'In The Loop'
With 'Bootprints,' Corona Announces Chesney Tour Backing
Honda's Pilot Campaign Ties In To 'Last Comic Standing'
ABC Trumpets Advertising Value Index During Upfront
Marketing Daily - Tuesday, May 13, 2008
To Grow Bike Biz, Reach Out To Advocates
Tesco's Fresh & Easy Expands Private-Label Brand
Courvoisier Co-Brands NYC 'Pop-Up Shop'
General Motors Laying It On Thick, Picking Up Parking Tabs
Pizza Hut Unwraps 'Ultimate Grill Pizza'
Fritos, Tim McGraw Launch Spicy Jalapeno Line
Jack In The Box Offering Kona Coffee Shakes
Bank Of America Introduces Nascar-Themed Spot
Staples Says File Folders Sum Up One's Personal Style
NHL Gives Merchandising Efforts A Push As Finals Near
Evinrude Casts Humorous Lines To Hook Fishermen, Boaters
Marketing Daily - Monday, May 12, 2008
Coca-Cola Uncaps Promo Efforts Centered On Olympic Games
Bloomingdale's To Focus DTC Biz On Web Site
Top 10 Best Travel Destinations
Esurance, Ad School Partner On New Campaigns
McDonald's Packs 'Speed Racer' Toys In Happy Meals
Canon's Camcorder Campaign Communicates Quality
Mercedes Unveils 'Sex And The City'-Linked Ads For New Car
Ford Strategy To Market Focus To Younger Set Is Paying Off
Dunkin' Donuts Ads Urge Trial Of Free Iced Coffees
Consumers Love Using Cell Phone; It's The Buying Part That Hurts
Marketing Daily - Friday, May 9, 2008
April Sales Up 3.7%, Due Largely To Weak Year-Ago Is Presenting Sponsor For Indy 500
Jockey Brand To Be Featured In 'Modern Marvels'
Carvel Goes Mobile With Summer Sweepstakes
Sam's Club To Sponsor Hot Dog Contest Qualifiers
Where To Go This Summer?
VW, Upromise Offer Tuition Cash To Potential Routan Buyers
Trend-Setting Hip-Hoppers Aging, But Brand-Loyal As Ever
Best Buy, Carphone Warehouse JV To Tap Strength Of Brands
Scotts Miracle-Gro Takes A Page From Nike In New Ads
Consumers To Spend More Than $18M To Honor Mothers
Organic Buyers More Open To New Experiences Than Average
Marketing Daily - Thursday, May 8, 2008
Cindy Crawford To Promote P&G's PUR
Nissan Taps Alan Buddendeck For CorpCom VP
Bare Necessities Enters Direct Mail With Catalog
The Power Of The Virtual Shopping Trip
Nintendo's Wii Fit Campaign Is Targeted To Women Surpasses Billion-Dollar Sales Mark
Aiming For More PR, Land Rover Tweaks Annual Challenge
Nike, Finish Line To Open Concept Store For Serious Runners
Trends Point The Way To Goji Berries, Gluten-Free Comestibles
Brooke Shields' Family Stars In Royal Velvet Ads
Discover: Consumers Not Planning To Go Shopping With Checks
McDonald's, Ford, Others Sign On To TBA's Online Programming
Marketing Daily - Wednesday, May 7, 2008
Bloomingdale's Promotes Frank Berman To SVP/Marketing
Kellogg's Pop Tarts Dangles Trip To 'Idol'
EA Sports Launches Sub-Brand -- Freestyle
Disney Profit Jumps 22% In Q2
VW Puts Down Sponsorship Stakes With D.C. United Soccer Team
The Battle For Breakthrough Innovation
Yellowbook Greets The Future With New Set Of Ads
Harper-Collins, SAK Team Up For Year-Long Book Bag Promo
Automakers Pump Up The Incentives To Move The Metal
McDonald's Intros Chicken For Breakfast, Plans Big Giveaway
Americans Like Eco-Friendly, But Doubt Corporate Motives
Marketing Daily - Tuesday, May 6, 2008
Jamba Juice, Dole Launch Online Contest
Hostess Promo Dangles Trip To Four Ballparks
General Mills Names Kendall J. Powell Chair/CEO
Miller Signs As Official Beer Of Westgate City Center
Drugmakers Called To Hill For Hearing On Ads
Alltel Text Sweepstakes Dangles 'Circle Of Friends' Trip
P&G's Billion-Dollar Brands
New Campbell Soup Ads Will Focus On Health, One NFL Player
Lord & Taylor Has Robert Verdi Chat Up Shoppers In Ads
Colgate-Palmolive Targets African-Americans With 2 Promos
Nestle's Purina Extends
Marketing Daily - Monday, May 5, 2008
Welcome To Tallahassee, Lads And Lassies
Correction: Whirlpool's KitchenAid
Sony Brings 'Player Lounge' To Bamboozle Festival
Used-Vehicle Glut Adds To New-Vehicle Sales Woes
Dunkin' Donuts Offers Mother's, Father's Day Gift Cards
'Indiana Jones,' Blockbuster, Andretti Start Their Engines
With An Eye On Stim Checks, Krogers Offers Grocery Bonuses
7-Eleven Fills Month Of May With Slurpee, 'Guitar Hero' Mania
Report: Market For Organic Clothes Is Bursting At The Seams
Marketing Daily - Friday, May 2, 2008
Unilever's Ragu Intros Microwaveable Pouches
Arby's Rescue Brigade Seeks Consumer Member
24 Hour Fitness Inks Promo Deal With Olympians
Study: Consumers Aren't Racing To Buy Blu-Ray
Top 10 Brands Ranked For Excellence In Shopper Marketing
Whirlpool Acts To Keep Its KitchenAid Brand Out Of The Mix
Home Depot Closes Stores, Slows Growth Plans
P&G Tops First 'Excellence In Shopper Marketing' List
Think Your Marketing Is What's Driving Online Buzz? Think Again
Quiznos Puts $12M Behind Campaign For $5 Sandwiches
Want To Reach Gen Y Moms? Go Online With A Softer Sell
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