• May 7, 2008

Kellogg's Pop Tarts is leveraging a sponsorship deal with Fox's "American Idol" to dangle a trip to the "American Idol" finalists' live performance.

Beginning May 14, fans will have a chance to purchase pre-sale tickets for the 2008 Pop-Tarts Presents American Idols Live! Tour by logging onto poptarts.com and obtaining a special password to buy concert tickets before they are available to the general public. The password will appear on Poptarts.com starting May 13. Fans can purchase up to eight tickets per household for any of the concert dates.

The Pop-Tarts Presents American Idols Live! Tour will feature the top 10 contestants from "American Idol" Season 7. The concert tour will kick off on July 1 in Glendale, Ariz., and will make its final stop on Sept. 13 in Tulsa, Okla. This is the seventh year the Pop-Tarts brand has been the presenting sponsor of the tour.

--Karl Greenberg