Marketing Daily Editions for July 2008
Marketing Daily - Thursday, July 17, 2008
AT&T Loses Wendy Clark In Move To Dallas
More Marketing Agony Of Defeat In InBev/A-B Deal
Top 10 Best Places To Live In America
Jewel-Osco To Test 'Urban Fresh' Concept
Mars' Combo Snacks Dangles 'Mancation'
Minute Maid Puts U.S. Olympians On Packaging
IMAX Enjoys Integration In 'Dark Knight' Marketing Plan
Wal-Mart Offers Green Gold, Launches 'Traceable' Fine Jewelry
State Farm Puts The 'Peace, Love And Drive' In Car Insurance
Airlines Miss Branding Opportunity In Poor Economic Clime
Iconix' Candies: Back-To-School Gets 'Wake Up Call'
Marketing Daily - Wednesday, July 16, 2008
GM Slashes Marketing Spend In Bid To Stem Losses
Pepsi Bows New SoBe Life Water Lizards Ad
M&M's Extends 'Inner M' To Hispanics
Friday's Debuts Guest Recognition Program
P&G Names Pritchard Global Marketing Officer
Cigna Campaigns To Redefine Industry And Its Mission
Who's Buying Blank CD/DVDs?
Universal Capitalizes On Video Games To Market 'Mummy'
Second-Generation Americans Reshaping U.S. Palate
Sears To Teens: This Is Not Your Parents' Department Store
Marketing Daily - Tuesday, July 15, 2008
New Era To Uncap DC Comics Collection
Mountaineer Signs On With Eddie Bauer
CVS, Kodak Ink Deal For Photo Books, DVDs
Coty Partners With Opera Legend To Unleash Fragrance
InBev's Bud Deal Unlikely To Change Branding Tactics
Kimpton, 'Cooking Light' In Joint Promo
Jack In The Box Intros Cheesy Macaroni Bites
Has DTC Advertising Reached The Point Of Diminishing Returns?
For Back-To-School, Family Values Make A Comeback
Southern Comfort Follows Its Target Demographic Online
AT&T To Back Beijing-Bound USA Basketball Team
Sharp Pulls Out The Stops For Solar Panel Campaign
Marketing Daily - Monday, July 14, 2008
Anti-Tobacco Truth Campaign Eyes Viral Effort
Top 10 Amusement/Theme Parks
Visa Solicits User-Generated Content For Olympics Effort
Verizon Connects With Consumers Through Experience
Suzuki Uses Small Vehicles To Help Push Larger Ones
Nutraceuticals May Be Nearing Tipping Point In U.S.
TNS Unveils New In-Store Metrics For Grocers
Executive Changes at La-Z-Boy
Go Daddy Goes To Canada
Marketing Daily - Friday, July 11, 2008
Rebate Checks Help Lift Struggling Retailers
Top 10 Least Expensive Hybrids To Own
Chik-Fil-A Celebrates Cow Appreciation Day
The Art Of Food Labeling
Eastman Kodak Partners With Nascar and Universal
Frozen Novelties Could Soon Outpace Ice Cream
Whole Foods Launches Program To Control Prices
Marketing Daily - Thursday, July 10, 2008
Skechers Pins Turnaround On American Idols' Cook
Top 10 Least Expensive Vehicles To Own
Virgin Money Unveils 'Lender Blender' To Help Struggling Students
Budget-Challenged Vacationers Going Online For Bargains
Unilever Goes 'Understated' With Interactive Films
Struggling Coldwater Cuts Ads To Focus On Clothes
Blockbuster Appoints New CMO
Ciao Bella Takes Its Ice Cream On Tour
Martha Stewart Heads To Wal-Mart
Marketing Daily - Wednesday, July 9, 2008
Out-Of-Home Alcohol Consumption Taking A Dive
Top 10 North American Amusement/Theme Parks
Kmart Strikes Deal To Become Dark Knight Headquarters
CMT, Wal-Mart And Others Gear Up For Elvis Week
Avis Offers Digital Books And Tunes In Rental Cars
Harley-Davidson Reaches Out To Women
Sony Ericsson Goes All Out On Purple Push
Chevy Launches New Compact, Cruze
Denny's Kicks Off Next Leg Of Casual Dining Push
Office Depot Says Economic Conditions Impacted Performance
Correction: Kia Based In Irvine, Calf.
Marketing Daily - Tuesday, July 8, 2008
Target Readies Shaun White Line Taps Critical Mass
Health And Wellness Category Defies Economy
What's That You Say?
Kia Brings Out Trademark Humor For Borrego Campaign
Fey, Scorsese Team Up For New AmEx Spot
Kohl's Launches Back-to-School Effort
New Guidelines Recommend Reduced-Fat Milk For Toddlers
Cadbury Becomes First Sponsor For MTV Interactive TV Poll
Holiday Inn Reels In Biz Travelers With 'The Smart Show'
Marketing Daily - Monday, July 7, 2008
Public Activists Seek Food Poisoning Protection
Axe Proximity Sponsors Branded Content
Authentically American
The Incentive Engine Not Making Much Sales Headway
Report: Gas Prices To Clobber Convenience Stores
Packaged Facts: More Pets Getting A Raw (Food) Deal
Allstate Targets The Worried Middle Class, Offering Help
New Chili's Campaign Peppers In Some Brand Equity
New-Vehicle Buyers Likely To Seek Out Online Content
Marketing Daily - Thursday, July 3, 2008
MasterCard Promo Rocks With Likes Of Clapton, Bon Jovi
Happy Independence Day
Round Table Pizza Out With New Summer Ads
Heinz Sets Sights On France's Bénédicta
Former GM Exec Mike Jackson On The Move
Del Taco Promotes Two Executives
Volvo, Costco Auto In Promotional Partnership
Tough Economy Accelerating Sustainable Food Trends
Under Armour Turns Up The Heat, Hires New President
Ford Takes Czubay From Toyota To Lead U.S. Marketing
Before Senate Hearing, Center To Debate Behavior Targeting
Frankly, The Hot Dog Council Is No Weenie This Summer Takes Top Spot Among Auto Sites
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