Martha Stewart Heads To Wal-Mart

  • July 10, 2008
Martha Stewart Living Omnimedia's Martha Stewart Crafts line is expanding into Wal-Mart stores in the U.S. and Canada. Two new assortments -- Martha Stewart Create and Martha Stewart Celebrate --are debuting in the majority of Wal-Mart stores across the U.S. and Canada this month.

The Martha Stewart Crafts line launched in 2007 at arts and crafts stores in the U.S. and Canada. That same year, MSLO further extended its footprint in the $30 billion U.S. crafts market with an investment in Wilton Industries, which owns EK Success.--Karl Greenberg

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