MediaDailyNews Editions for 2007
MediaDailyNews - Thursday, March 22, 2007
Data Reveals Earlier 'Primetime' For Online Video, Could Impact Daypart Planning
TVB Taps Turner Exec To Direct Research
Surprising Development: ABC Unveils New TV Ad Formats, Reminiscent Of Pop-Ups
Fox Shoots New Reality Series At CBS Affiliate
NASCAR Driver Promotes Sirius Ad/Marketing Campaign
Adrenaline Nation TV Launches As Texas-Based Cable Net
Apple TV Marries Net To Conventional TV
Nielsen Launches Marketing Tool To Evaluate Product Placements
News Corp. Resurrects Integrated Ad Sales Unit, Fox One
Satellite Radio Merger Grilled By U.S. Senate
Sci-Fi Adds New Shows To Upgrade Lineup
Mediaedge:cia's New C-Suite: Scanzoni, Doyle
MediaDailyNews - Wednesday, March 21, 2007
Tea-Off: DDB Wins All Lipton Business
Web Poll: Marketing Doesn't See Gain In Satellite Radio Rockers
Commercial Ratings Get Industry Approval For Upfront
CBS Supplies Classic TV Shows To Equity's Retro Net
Under Fire: eBay Media Marketplace Slammed At ANA
GM Taps Clear Channel for Silverado Cross-Media Campaign
Pontiac Drives NCAA's March Madness
News You Can Booze: Alco-Info Goes Mobile
'Stars' Delivers Monday For ABC, Fox, CBS Distant Also-Rans
MediaDailyNews - Tuesday, March 20, 2007
BitTorrent, Joost To Create Competing TV Net Sites
Brandtique: Lexus
NBCU Hires Reichig As SVP Market Development
McClatchy Taps Corzen For Interactive Classifieds
Dewey Square Nabs Dem Political Vet
Crain's Suspends 2 Mexican Pubs
Rising Expectations: Ad Spend Up 4.6% In 2006
Product Placements Of The Week
Watch This: Record 104 TV Channels Available
Online Makeover: Discover Magazine Relaunches Web Site
Gray Sees Jump In Political Revs, Wants Cash For Retrans
Advertisers: Teens Value Environment, Buy From Socially Responsible Companies
MediaDailyNews - Monday, March 19, 2007
OMD Picks Up Rent-A-Center
Auction Goes Nowhere: Third Tribune Bid Stalls
Hertz Adds BBDO To Ad Roster
CBS Radio Chief Hollander Plans Exit
A&E Brings New Twists, Old Successes To Upfront
Outdoor Channel: New Plans To Grow Circ, Advertising
Hurwitz Sales Director For Revenue
Harris: Bait Them With Incentives, Mobile Ads A Go
'X-Files' Star To Do Showtime Comedy
Mobile Users View Traffic In Real Time
Correction: TVB Figures For All Markets
MediaDailyNews - Friday, March 16, 2007
The Games People Play: Nielsen Finds Reach, Frequency 'Quite Staggering'
Nielsen Taps NCC's Boehme To Develop DigitalPlus
Papers Become Less So, Digital Overshadows Print In '06
Over The Lips And Through The Gums, Look Out Planners Where Consumers Um - Drink
TiVo Broaches Mobile Horizon, Does So With Verizon
Dillon Named President Of Reader's Digest
Bloomberg TV Launches New Show
Broadcast TV Ad Spending Rises 5.3% In '06
Gannett's Fiscal Revs Drop 1.3%, Broadcast Is Culprit
'City Room' Beefs Up New York Times Online
Head Of Class: Fox Orders 13 New Episodes Of '5th Grader'
Lacrosse League Extends ESPN Deal
Clarification: Simmons Syndicates Scripps Study
Bravo Reruns 'Friday Night Lights' To Enhance Visibility
Mag Bag: Rodale Launches Web Video Channels
MediaDailyNews - Thursday, March 15, 2007
Aegis Reports 'Excellent' Year, Digital Media Now 20% Of Its Business
Aegis CFO Steps Down, Replaced By Former Omnicom Exec
GateHouse Buys 9 Copley Newspapers
Scripps Upfront Offers Food For Thought, HGTV Too: Data Reveals High 'Receptivity'
Fox News Nabs Ex-Congressman Ford
Product Placement Begins To Ebb, But Paid Deals Soar
MobiTV To Carry NBC's Broadcast Shows
Freedom Names Kennedy Sales VP
Newspaper Round-up: Online Classified Partnerships
Advertisers Support Social-Network Marketing
ABC Takes Chance On 'Bingo Night'
Dial Back: Clear Channel Delays Buyout Vote
Fox's 'Idol' Close To Winning 18-49 Demo
MediaDailyNews - Wednesday, March 14, 2007
Americans Receive More Channels, Watch Less Of Them
Siegel+Gale Buys London Branding Firm
Viacom To YouTube: You Owe Us $1 Billion
Turner's Upfront Pitch: Integrate Your Brand In Every Conceivable Niche
Barron Becomes GM Of Chicago Sun-Times
ABC To Integrate Print, Online Data For Net Audience Figures
'Idol' Generates 6 Million Radio Spins
Granite Reports 9% Rev Increase In 2006
Sportskool, Jeep Drive Marketing Deal
Out-of-Home Revs Out of Sight in 2006
On The Docket: Court TV To Get New Name, Larger Reality Bill
ABC To Launch New Weight-Loss Reality Show
Bravo Gets TelevisionWithoutPity.com
Singer McPhee Pushes Video In Movie Theaters
MediaDailyNews - Tuesday, March 13, 2007
Top Advertisers Slash Spending, Internet Continues To Build Share Of U.S. Ad Budgets
ARF Taps PR Firm, Sets 'Forward-Looking' Campaign
MTV Adds User-Generated Content To Awards
FNC To Run Mobile Ads
DDB Taps Swystun As Global Communications Director
Sirius, NPR Continue Partnership With Upcoming News Show
IAG Names Entner SVP
Advertisers Push For 'Brand-Specific' Commercial Ratings
Extreme Makeover: Mag Edition, Redesigns Not Helping Big Titles
Brandtique: Tab
Advertisers Say Live, Same Day Ratings Should Be TV 'Currency'
SI, NBC Align For Sports Content, Promotion
Fit Wits: Rodale, Saturn Pitch Cars To Bikers, Hikers, Runners
Product Placements Of The Week
Sales Adopts The 'A' Word: Rainbow Embraces 'Activation,' Preps Deals
March Madness Draws 18-24 Demo On-Air And Online
MediaDailyNews - Monday, March 12, 2007
Data Reveals Some Top TV Shows May Be Less Engaging Than Thought
Weather Channel Launches In Second Life
Fathom Beefs Up Brand Marketing Arm
Celeb Titles Up, Some Biz Mags Tank in Early 2007
DirecTV, MLB Make Deal
Narrowstep, William Morris Align To Push Web TV
Fox's '5th Grader' Outshines Competition
Comcast, Sinclair Sign Off On Retrans Deal
Starz Celebrates Spike Lee With Marathon
GM Karash Exits TCM
Mag Bag: Shelter Titles Extend Reach With Blogs
MediaDailyNews - Friday, March 9, 2007
Microsoft Media Chief Calls For Meeting With Cable Nets On eBay Project
Initiative Powers Up Planning, Literally: Raids Guru From MPG
Report: Anti-Smoking Group Shifts Media To PHD
Must-Download-TV: NBC.com To Sell Shows
Nick Predicts Healthy Upfront, No Kidding
'Couric' Gets New Exec Producer
CNBC's 'Fast Money' Interacts With Viewers Via Webcam
Arbitron Finds People Like Ads On The Silver Screen More Than TV Screens
Nickelodeon Comedy 'iCarly' Uses Real Kids' Content
Investors Likely To Stop Clear Channel Deal
Rachael Ray Teams Up With Dunkin' Donuts
Crown Media Reports Surging Ad Demand
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