MediaDailyNews Editions for March 2008
MediaDailyNews - Monday, March 17, 2008
Lifetime Gets New Ad Chief for TV, Digital Ops
DirecTV To Launch On-Demand In 2Q
Michigan Do-Over Primary Would Benefit Local Station Execs
Shalev To Senior Producer, CBS' 'Early Show'
Reactrix Eyes Interactive Place-based Commerce
Smithsonian To Launch 'True Story' Series
Geraci To Head OMD National Broadcast
Paris Hilton Gets New MTV Show
Newspaper Sites Attract More Nonprint Readers
G4 'Hunts' Men 18-34
Till Nets Ramp Up New Shows, Ratings Don't Sizzle
MediaDailyNews - Friday, March 14, 2008
Precision Decision: Starcom Makes New Metrics Condition Of Upfront Buys
Congress Investigates FCC's Martin
Public Links Provide Detailed Access To Donovan Manuals, Pictures, Software
On The Record: Brad Keywell, MediaBank
Broadcast News Ratings Fall, Cable's Rise
Zenith Signs With Nielsen for 'Three Screen' Measurement
Nick Upfront: High Ratings Mean Ad Leverage
CBS Positions Itself As One-Stop-Shop For Advertisers
ABC Ups Comedy, Drama Execs
Ford Caves to Anti-Gay Boycott... Or Does It?
TVB: Satellite Growing Faster Than Cable
Fletcher Whitwell Elevated at R&R Partners
Mag Bag: 'Family Circle' Launches NASCAR Cooking Show
MediaDailyNews - Thursday, March 13, 2008
Report: MindShare Diversifying Into Creative Services
TNS Combines U.S. Operations, Forms TNS Media
Starcom Draws Upfront Lines: No Metrics, No Deals
ABC Saves Pilot Debuts For Mid-Season
XM's Abrams To CIO For Tribune
Video To TV: TiVo Strikes YouTube Deal
Iger: Disney To See $1 Bil. In Digital Revs
Discovery Network Gives Planet Green A Boost
Brandtique: Toyota, 'Carpoolers,' Saturn, 'Project Runway'
Adweek Job Posting Reveals Cozy Relationship Between Nielsen And Trade Pub
Crown: 4Q Losses, But '07 Revs, Hallmark Ratings Rise
Product Placements Of The Week
Hachette Owners: 2007 Nets Improved Mag Performance
NAB Wants Digital Converters Sold In Grocery Stores
Current TV: Viewer-Made Ads Attract Corporate Dollars
Zoom Dominates Barroom, Restaurants, Nightclubs Too
Zoom Expands Nightlife Portfolio With Insite Buy
Weather Channel Rolls Out Mobile Ads
MediaDailyNews - Wednesday, March 12, 2008
Nielsen, Charter Unveil Digital Set-Top Deal, Plan Commercialized Service
Clients Call Nielsen's 'Live Test' DOA, Plea For Caution In TV/Internet Sample Plan
TW Sees Growth Potential As A Content Company
Fabian to SVP, Ad Sales At Outdoor Channel
Media X: Get Smart
'L&O' Turns Court Drama Into Mobile Game
News Corp. Buys Betten Financial, Expands Global Reach
Study Finds Viewers Watching More TV Shows Online, Especially Younger Ones
Pressured: NYTCO Will Expand Online
GM Reworks Planworks, Touts 'New' Integrated Model
Cox Hooks Up With RadioTime
Syndie Shows Hit Hard By Strike
Reporter's Notebook: AAAA Media Conference
NBCU Promotes 2 Olympic Sales Execs
BET Adds Mixed Martial Arts To Lineup
MediaDailyNews - Tuesday, March 11, 2008
Havas Reports Record Results, Stirs New Aegis Speculation
Report: GE Says 'No' To NBCU Sale
MPA Proposes New Audience-Based Metric
Clash Of The Titans: Diller, Malone Battle Over IAC In Court
Gregory In, Carlson Out At MSNBC
HBO Films 'Ladies' Detective Agency'
WB Net Returns As Web Site, Streams Shows
AFTRA Hammers Out Deal With Nets
Comcast Battles DirecTV, Verizon, Switches Marketing Tactics
Image Matters: Nielsen Launches Global Campaign
Action! Movie Theaters Beef Up Interactive Displays
Packaged-Goods Giants, Kroger Tout Mobile Coupons
Correction: SeeSaw Does Not Operate Digital Networks
Thrills: Nick Theme Park Opens At Mall Of America
MediaDailyNews - Monday, March 10, 2008
ARF Taps New Research Chief, Suggests Shift From 'Engagement' To Brand Focus
AAAA Media Conference: Video Exclusives
4As Debates Fate Of The Upfront
Seinfeld To Launch NBC Reality Show
Harris: Boomers Biggest Users Of Net News
CBS To Power AOL Radio
National Geo Launches New Series, Upgrades Broadband Site
Google: New Analytics For Measuring Audio Ad Success
Worldwide Pants, EcoMedia Team For Green Shows
Bedfellows: NBC, DirecTV Partner 'Friday Night'
Method Names 2 VPs
Versus Ramps Up NHL Campaign
'Idol' Strong, 'New Amsterdam' Down and 'Lost' Holds
MediaDailyNews - Friday, March 7, 2008
4As: Advertisers Want Nets To Drop Integration Fees
Intel Cuts To 3 Finalists For $300 Mil Media Biz
Cablevision Expands Free VOD To iO Customers
Beckham Kicks Off Sharpie Global Campaign
Levinson To SVP At Yes
Magna Global Reshuffles, Blasius May Exit
Ziff Davis Media Declares Bankruptcy
Nexstar: Rev Down in 4Q, Retrans, Media Fees Up
Correction: Time Inc., CNN Not City Guides Contributors
AARP Extends Platform, Launches TV Channel
FCC: Satcaster Merger Faces 'High Hurdle'
Rumor Mill: Bloomberg To Buy NYT?
'Idol' Reigns, Other Reality Shows Fall Short
Mag Bag: Better Homes Gets Green
MediaDailyNews - Thursday, March 6, 2008
Donovan, MediaBank Unveil Digital Age Processing Systems, Agencies Kick Tires
New Thinking In An Unbundled World
VOD Advertisers Demand Better Metrics, Model
TBWAChiatDay Adds Creative Talent
Showtime's 'Dexter' Morphs Into Video Game
Nielsen Promotes 3 To Entertainment Group
Penthouse Plans To Raise $250 Million Via IPO
Donlin Out At GM Planworks, SMG Readying Transition Plan
Brandtique: 'American Gladiators,' 'Celebrity Apprentice'
How Publicis' Digital Defense Was Undone By The Most Analog Of All Media: A Paper Clip
NBC: Digital TV Viewers Watching More Shows, Ads
C3 Ratings Give Top Shows Boost
Distribution: Crown Signs DirecTV Deal
Radio Revenues Fell 2% in 2007, Internet No Savior
NBCU Buys Skycastle, Integrated Marketing Follows
New Digital Displays For 'LA Times,' NYC Buses
Place-Based Video Targets Nightlife
MediaDailyNews - Wednesday, March 5, 2008
Back Office Brawl: Jack Klues Vs. Michael Donovan
WSJ Wants Book Fees From Reporters
CW Nixes Comedy Division, Lays Off Staffers
Zulawski Joins As Managing Partner
Linn To SVP Brand Marketing, Nick/MTVN Kids
Media X: Travel Sores
Donovan, MediaBank: Tale Of 2 Systems
Online: Medium Least Able To Trade Online
Amex, Time and CNN Team For City Guides
Newspapers: 4Q News Gets Worse
Optimedia Measures TV's Total Value
Hitwise: Newspaper Sites Soar
Fox To Air 'Idol' Through 2011
Nielsen: Improved Recall, Comfort With Mobile Ads
ANA: Marketing Communication Improves
Michelob Joins Online 'Top Chef' Sponsors
MediaDailyNews - Tuesday, March 4, 2008
Initiative Floats Analog, Digital Hybrid: Amphibian
Turner's Upfront Push, New Series For tru, TBS, TNT
RPA Wins Handful of Accounts
ABC Turns 'High School Musical' Into Reality Fest
NBCU Expands Top Marketers' Duties
ESPN Creates Film Division, Teams With CAA
iVillage, J&J Launch Webisodes To Profile Olympic Athletes
After Brutal 4Q, Citadel Restructures
Arbitron: Public Likes Digital Billboards
Mobile Moves To Mad Ave: Ad Infuse Opens NY Office
Comstock Redux: Returns To NBC's CMO Post
Screenvision Targets African-Americans
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