MediaDailyNews Editions for March 2008
- MediaDailyNews - Monday, March 17, 2008
- Lifetime Gets New Ad Chief for TV, Digital Ops
- DirecTV To Launch On-Demand In 2Q
- Michigan Do-Over Primary Would Benefit Local Station Execs
- Shalev To Senior Producer, CBS' 'Early Show'
- Reactrix Eyes Interactive Place-based Commerce
- Smithsonian To Launch 'True Story' Series
- Geraci To Head OMD National Broadcast
- Paris Hilton Gets New MTV Show
- Newspaper Sites Attract More Nonprint Readers
- G4 'Hunts' Men 18-34
- Till Nets Ramp Up New Shows, Ratings Don't Sizzle
- MediaDailyNews - Friday, March 14, 2008
- Precision Decision: Starcom Makes New Metrics Condition Of Upfront Buys
- Congress Investigates FCC's Martin
- Public Links Provide Detailed Access To Donovan Manuals, Pictures, Software
- On The Record: Brad Keywell, MediaBank
- Broadcast News Ratings Fall, Cable's Rise
- Zenith Signs With Nielsen for 'Three Screen' Measurement
- Nick Upfront: High Ratings Mean Ad Leverage
- CBS Positions Itself As One-Stop-Shop For Advertisers
- ABC Ups Comedy, Drama Execs
- Ford Caves to Anti-Gay Boycott... Or Does It?
- TVB: Satellite Growing Faster Than Cable
- Fletcher Whitwell Elevated at R&R Partners
- Mag Bag: 'Family Circle' Launches NASCAR Cooking Show
- MediaDailyNews - Thursday, March 13, 2008
- Report: MindShare Diversifying Into Creative Services
- TNS Combines U.S. Operations, Forms TNS Media
- Starcom Draws Upfront Lines: No Metrics, No Deals
- ABC Saves Pilot Debuts For Mid-Season
- XM's Abrams To CIO For Tribune
- Video To TV: TiVo Strikes YouTube Deal
- Iger: Disney To See $1 Bil. In Digital Revs
- Discovery Network Gives Planet Green A Boost
- Brandtique: Toyota, 'Carpoolers,' Saturn, 'Project Runway'
- Adweek Job Posting Reveals Cozy Relationship Between Nielsen And Trade Pub
- Crown: 4Q Losses, But '07 Revs, Hallmark Ratings Rise
- Product Placements Of The Week
- Hachette Owners: 2007 Nets Improved Mag Performance
- NAB Wants Digital Converters Sold In Grocery Stores
- Current TV: Viewer-Made Ads Attract Corporate Dollars
- Zoom Dominates Barroom, Restaurants, Nightclubs Too
- Zoom Expands Nightlife Portfolio With Insite Buy
- Weather Channel Rolls Out Mobile Ads
- MediaDailyNews - Wednesday, March 12, 2008
- Nielsen, Charter Unveil Digital Set-Top Deal, Plan Commercialized Service
- Clients Call Nielsen's 'Live Test' DOA, Plea For Caution In TV/Internet Sample Plan
- TW Sees Growth Potential As A Content Company
- Fabian to SVP, Ad Sales At Outdoor Channel
- Media X: Get Smart
- 'L&O' Turns Court Drama Into Mobile Game
- News Corp. Buys Betten Financial, Expands Global Reach
- Study Finds Viewers Watching More TV Shows Online, Especially Younger Ones
- Pressured: NYTCO Will Expand Online
- GM Reworks Planworks, Touts 'New' Integrated Model
- Cox Hooks Up With RadioTime
- Syndie Shows Hit Hard By Strike
- Reporter's Notebook: AAAA Media Conference
- NBCU Promotes 2 Olympic Sales Execs
- BET Adds Mixed Martial Arts To Lineup
- MediaDailyNews - Tuesday, March 11, 2008
- Havas Reports Record Results, Stirs New Aegis Speculation
- Report: GE Says 'No' To NBCU Sale
- MPA Proposes New Audience-Based Metric
- Clash Of The Titans: Diller, Malone Battle Over IAC In Court
- Gregory In, Carlson Out At MSNBC
- HBO Films 'Ladies' Detective Agency'
- WB Net Returns As Web Site, Streams Shows
- AFTRA Hammers Out Deal With Nets
- Comcast Battles DirecTV, Verizon, Switches Marketing Tactics
- Image Matters: Nielsen Launches Global Campaign
- Action! Movie Theaters Beef Up Interactive Displays
- Packaged-Goods Giants, Kroger Tout Mobile Coupons
- Correction: SeeSaw Does Not Operate Digital Networks
- Thrills: Nick Theme Park Opens At Mall Of America
- MediaDailyNews - Monday, March 10, 2008
- ARF Taps New Research Chief, Suggests Shift From 'Engagement' To Brand Focus
- AAAA Media Conference: Video Exclusives
- 4As Debates Fate Of The Upfront
- Seinfeld To Launch NBC Reality Show
- Harris: Boomers Biggest Users Of Net News
- CBS To Power AOL Radio
- National Geo Launches New Series, Upgrades Broadband Site
- Google: New Analytics For Measuring Audio Ad Success
- Worldwide Pants, EcoMedia Team For Green Shows
- Bedfellows: NBC, DirecTV Partner 'Friday Night'
- Method Names 2 VPs
- Versus Ramps Up NHL Campaign
- 'Idol' Strong, 'New Amsterdam' Down and 'Lost' Holds
- MediaDailyNews - Friday, March 7, 2008
- 4As: Advertisers Want Nets To Drop Integration Fees
- Intel Cuts To 3 Finalists For $300 Mil Media Biz
- Cablevision Expands Free VOD To iO Customers
- Beckham Kicks Off Sharpie Global Campaign
- Levinson To SVP At Yes
- Magna Global Reshuffles, Blasius May Exit
- Ziff Davis Media Declares Bankruptcy
- Nexstar: Rev Down in 4Q, Retrans, Media Fees Up
- Correction: Time Inc., CNN Not City Guides Contributors
- AARP Extends Platform, Launches TV Channel
- FCC: Satcaster Merger Faces 'High Hurdle'
- Rumor Mill: Bloomberg To Buy NYT?
- 'Idol' Reigns, Other Reality Shows Fall Short
- Mag Bag: Better Homes Gets Green
- MediaDailyNews - Thursday, March 6, 2008
- Donovan, MediaBank Unveil Digital Age Processing Systems, Agencies Kick Tires
- New Thinking In An Unbundled World
- VOD Advertisers Demand Better Metrics, Model
- TBWAChiatDay Adds Creative Talent
- Showtime's 'Dexter' Morphs Into Video Game
- Nielsen Promotes 3 To Entertainment Group
- Penthouse Plans To Raise $250 Million Via IPO
- Donlin Out At GM Planworks, SMG Readying Transition Plan
- Brandtique: 'American Gladiators,' 'Celebrity Apprentice'
- How Publicis' Digital Defense Was Undone By The Most Analog Of All Media: A Paper Clip
- NBC: Digital TV Viewers Watching More Shows, Ads
- C3 Ratings Give Top Shows Boost
- Distribution: Crown Signs DirecTV Deal
- Radio Revenues Fell 2% in 2007, Internet No Savior
- NBCU Buys Skycastle, Integrated Marketing Follows
- New Digital Displays For 'LA Times,' NYC Buses
- Place-Based Video Targets Nightlife
- MediaDailyNews - Wednesday, March 5, 2008
- Back Office Brawl: Jack Klues Vs. Michael Donovan
- WSJ Wants Book Fees From Reporters
- CW Nixes Comedy Division, Lays Off Staffers
- Zulawski Joins Agency.com As Managing Partner
- Linn To SVP Brand Marketing, Nick/MTVN Kids
- Media X: Travel Sores
- Donovan, MediaBank: Tale Of 2 Systems
- Online: Medium Least Able To Trade Online
- Amex, Time and CNN Team For City Guides
- Newspapers: 4Q News Gets Worse
- Optimedia Measures TV's Total Value
- Hitwise: Newspaper Sites Soar
- Fox To Air 'Idol' Through 2011
- Nielsen: Improved Recall, Comfort With Mobile Ads
- ANA: Marketing Communication Improves
- Michelob Joins Online 'Top Chef' Sponsors
- MediaDailyNews - Tuesday, March 4, 2008
- Initiative Floats Analog, Digital Hybrid: Amphibian
- Turner's Upfront Push, New Series For tru, TBS, TNT
- RPA Wins Handful of Accounts
- ABC Turns 'High School Musical' Into Reality Fest
- NBCU Expands Top Marketers' Duties
- ESPN Creates Film Division, Teams With CAA
- iVillage, J&J Launch Webisodes To Profile Olympic Athletes
- After Brutal 4Q, Citadel Restructures
- Arbitron: Public Likes Digital Billboards
- Mobile Moves To Mad Ave: Ad Infuse Opens NY Office
- Comstock Redux: Returns To NBC's CMO Post
- Screenvision Targets African-Americans
