MediaDailyNews Editions for March 2010
MediaDailyNews - Wednesday, March 31, 2010
Ratings Redefinitions Grow Frequent, Now Nielsen Changes Meaning Of 'Reach'
Nielsen To Eliminate Live-Only Local TV Ratings
Brands: Better Response In Digital Articles vs. Online Ads
Kaiser To Digital Director, Maxus
Nat Geo Wild Launches In 40 Million Homes
TWC Offers Yankees Network For Online Viewing
Ex-Palin Beau Shops Alaska Show
NBC News Partners With 'Advocate'
Goldstein Exits GroupM To Form Consulting Firm
Car Culture: Arbitron Finds 24% Groove To MP3s
MediaDailyNews - Tuesday, March 30, 2010
Entravision Expands Digital Sales
Watching TV Away From Home Popular With Younger Demos
Dooner To Lead United Way Global Efforts
espnW Focuses On Women's Sports
Tribune Lawyer Fees Top $138 Million
Battle Brewing: 'WSJ,' NYT' Vie For Starbucks
'Boss' Oversees CBS' Success
MediaDailyNews - Monday, March 29, 2010
Watson To CEO of Cowell's Syco Entertainment
Barclays Bullish On TV Auto Spending
CW Doubles Spots For Web Shows, Bundles Trad/Net Ad Packages
Analysts: Slight Uptick In Radio, Newspapers Slide
Clarification: Starcom MediaVest Has Rentrak Deal
Sinclair Renews ABC Affiliate Agreements
Gannett's WUSA Targets 'Platts" At Elusive Viewers
'Madness' Big Scorer, Net Shows Losers
MediaDailyNews - Friday, March 26, 2010
In High-Stakes Ad Game, Agencies Losing Cards
Nielsen: Cable Dips 2%, Broadcast Gains 2%
Public Broadcasting Funds Local Journalism Centers
Red Ink: Newspapers Fell 23.7% in 4Q
Discovery Gets Global Rights To 'Palin's Alaska'
Chrysler Ram Drives NASCAR Microsite
Paul To EVP, Draftfcb North America
Belo CEO: Networks Likely to Get Retrans Cut
Reel It In: MPAA Upset By Proposed Movie Futures Market
Mag Bag: 'WaPo' To Launch 'Capital Business'
MediaDailyNews - Thursday, March 25, 2010
Eastman Named CEO, JWT North America
Starcom, Rentrak TV Data Could Challenge Nielsen
Fox To Chief Strategist, Red Peak
Hallmark Skews Younger: More Movies, More Martha
Dailey Bakes King's Hawaiian
TargetSpot Harpoons Harpo Deal
Skiff Calls Samsung Smartphones
MTV Pursues Elusive Single-Source Metric
Univision Sets World Cup Plans
MediaDailyNews - Wednesday, March 24, 2010
Fledgling Ad Bureau Places Bet On, Well, Place: OVAB Becomes DPAA
MTV Takes 'Jersey Shore' Abroad
Court Lifts Stay on Cross-Ownership Rule Change
Dear Bev: How do I tell my boss I'm pregnant?
Dish Says DirecTV Doesn't Tell The 'Truth'
Initiative Expands Red Bull Business
Rebranded IFC: New Comedy Lineup Is 'Slightly Off'
Ink Wars: 'NYT,' 'WSJ' Face Off
'Dancing' Still Hot, Swings Into Best Premiere Ever
MTV Integrates Foursquare's Gaming Tool
Constant Contact Fills CFO Post - For Now
MediaDailyNews - Tuesday, March 23, 2010
Group M Proposes New Ratings Plan For Local TV Stations
Clear Channel Aids Milwaukee In Google Digital Bid
GroupM's Maxus Enters Mideast/Africa Via BPG Deal
Philly Creditors Can't Bid With Debt: Judge
Set-Top Boxes Could Help Nielsen Offer Local Commercial Ratings
Nielsen Researcher: Wall Street And Consumer Confidence Diverging
Media Multitasking On The Rise: Internet, Mobile, And TV
Monthly Mags Down 3.17% Through April: MIN
MediaDailyNews - Monday, March 22, 2010
Carat Wins Smucker's Media Account
Icahn's Wide Screen: Wants Total Takeover of Lionsgate
Marriott Sponsors 'USA Today' iPad
Ewanick To VP, Marketing Nissan
Amanpour Exits CNN's Global Post For ABC's 'Week'
Charter Gears Up To Expand EBIF Technology, Enable Interactive Advertising
Sirius-XM May Get NASDAQ Boot
ESPN Swings Back In PR One-Upmanship, Announces 3D TV Baseball Event For July
NCAA's 'Madness' Scores Big Online Audience
Read All Aboot It: Canadians Still Like Print Newspapers
MediaDailyNews - Friday, March 19, 2010
TV Trends: More Internet TV Viewers Erode Trad Media
Kolkey To President, Draftfcb New York
Viacom Sues YouTube For Major Copyright Violations
Mediabrands Adds To Communications Staff
'Archie' TV Shows Revived On RTV
MSG Delivers First 3D Hockey Telecast
NYTCO Partners with Fwix for Hyperlocal Content
Mag Bag: B2B Ad Pages Tumbled 28.6% in 2009
Buhlmann Named Aegis Group CEO
MediaDailyNews - Thursday, March 18, 2010
Witmer, Papazian Upped At Meredith Mags
Ready For Close-up: Cablers, Studios Push VOD 'Movies' Initiative
Outdoor Registers Mixed Results: Ads Dip, But Bookings Now Up
Baxter To Chief Strategy Officer, Publicis Seattle
Adspace, Scarborough To Measure OOH Media
NBC's 'Parenthood' Isn't Spawning Ratings
OOH Super-Graphics Go Green: Movie Billboards Morph Into Reusable Bags
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