MediaDailyNews Editions for August 2017
- MediaDailyNews - Thursday, Aug. 3, 2017
- OTT Metrics, Viewability And Fraud Pose Ongoing Concerns
- WPP's Tenthavenue Invests In LOOM Media
- BPA Worldwide Readies Private Marketplace For B2B Publishers
- Rubicon Project Launches New Outstream Video Format
- Spark Foundry President Ford Departs For Amobee
- Conde Nast's Branded Content More Effective Than Traditional Advertising
- MediaDailyNews - Wednesday, Aug. 2, 2017
- E.W. Scripps To Buy Katz Broadcasting's Digital Nets For Under $302 Million
- CBS Entertainment Team Adopts New Types Of TV Shows, Diversity
- With $22 Million On Hand, GOP Super-PAC Attacks Its Own
- Time-Shifting Boosts CBS Prime-Time Viewing By 53%
- Snap Rolls Out New Measurement Program
- Politics Is TV's New Entertainment Programming
- Grey's Houston Promoted To Worldwide CEO, Succeeds Heekin
- MediaDailyNews - Tuesday, Aug. 1, 2017
- Fox Launches First :06 Units: Duracell, Mars First Brands To Use Short-Form Commercials
- Horizon Media Is New Biz King For First Six Months
- Discovery Finalizes $14.6B Deal For Scripps Interactive Networks
- ANA Launches Online Training, Focuses On Pro Development Vital To Marketing Execs
- Daugherty To Lead ABC's New Marketing Team
- Ad-Tech Execs Weigh In On Early Look At Google Ad-Blocking Feature
- Discovery's Digital Vision Comes Into Focus
- Why This Kantar Media CEO Loves The Data
- Advertising Drives Majority Of App Publisher Revenue
- News In The Age Of Trump
