MediaDailyNews
Thursday, August 3, 2017
  • OTT Metrics, Viewability And Fraud Pose Ongoing Concerns
    by Wayne Friedman

    One of the major obstacles in OTT measurement is that neither Nielsen nor comScore measure all OTT platforms -- giving adequate scale to marketers. Read the whole story

  • WPP's Tenthavenue Invests In LOOM Media
    by Steve McClellan

    LOOM is a startup working with cities to provide access to brands seeking creative ways to reach and engage communities in several areas including … Read the whole story

  • BPA Worldwide Readies Private Marketplace For B2B Publishers
    by Tobi Elkin

    Preparing to launch a private marketplace for B2B publishers, BPA Worldwide said it will have about 30 titles from B2B publishers participating in the … Read the whole story

  • Rubicon Project Launches New Outstream Video Format
    by Philip Rosenstein

    Rubicon Project announced on Thursday the launch of a new outstream video advertising solution. The video player, which has been successfully rolled out to … Read the whole story

  • Spark Foundry President Ford Departs For Amobee
    by Larissa Faw

    Katie Ford is leaving her role as president, managing director at Publicis Media-owned Spark Foundry to join Amobee as chief client officer. Read the whole story

  • Conde Nast's Branded Content More Effective Than Traditional Advertising
    by Sara Guaglione

    A new neuro-science study commissioned by Conde Nast found its branded content delivered a greater emotional response than traditional video advertising on YouTube and … Read the whole story