MediaDailyNews Editions for June 2018
MediaDailyNews - Friday, June 15, 2018
Report: FBI May Be Looking Into U.S. Media Trading Practices
Media Stocks Continue To Outperform After AT&T-Time Warner Ruling
What Will Comcast's Fox Offer Mean For Hulu?
U.S. Daily Newspaper Circ Dips 10% In 2017
CEOs Who Belong In Hell
Need A News Fix? Turn To OTT
Media Merger Mania: Tens Of Billions Just To Buy TV Shows
Simulmedia Starts Transparent TV
IAB Tech Lab Releases VAST 4.1 For Public Comment
As TV Landscape Shifts, Upfront Reflects Changing Clout
Consumers Say Their Social Media Ad Engagement Is Eroding
Google Ad Settings Increase Privacy, Show How Advertisers Could Miss Targets
Searchmetrics Launches SEO Consulting Practice Based On Data
Why Advertisers Shouldn't Leave Facebook
Vienna Tourism Board Campaign Reveals Schiele's Art Still Controversial
Dentsu Aegis Network Taps Gyro's Hein As Chief Communications Officer
Studio Acquires AI Tech Firm For $200 Million
MediaDailyNews - Thursday, June 14, 2018
Dentsu Aegis Upgrades 2018 Global Ad Spend Forecast
World Cup TV Ad Sales Hit Goals At NBCU
Comcast Makes 19% Higher Counter-Bid For Fox
LiveRamp Partnership Brings People-Based Marketing To Bing
Placed Attribution For TV Connects To In-Store Visits
It's The Audience Data, Stupid
Social Media Wanes As Source Of News, Due Mostly To Declines At Facebook
Brand Awareness Key Driver For Video Advertising
News Publishers See Acceptance In Pay Models, Mainly From The Left
WPP Shareholder Revolt Fizzles
Home-Based Streaming Climbs, Multiple Device Ownership Grows
Accenture, Programmatic And A Look To The Future
Elite SEM's Acquisition Of Email Aptitude Creates Full-Service Agency
MoviePass Hits 3 Million Subscribers
IPG Reminds Cannes Goers They're On Duty
Consumers Globally Keen On Free, Ad-Supported Streaming Video Options
MediaDailyNews - Wednesday, June 13, 2018
Product Placement Poised To Top $10 Billion: Report Cites Fewer, More Valuable Deals Including Upfronts, Netflix
Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second
LinkedIn Introduces Carousel Ads For Sponsored Content
Cannes 2018 Will Give Attendees What They Want (Or Say They Want)
Podcasts Attract Bigger Advertisers In More Upfront-Like Buys
Reddit Introduces Native Video Ad On Mobile, Desktop
CBS Starts Live Events Business Division
AT&T-Time Warner Deal Earns Court Approval
After Abusive Behavior By Sorrell, WPP Will Review Its Codes Of Conduct
ANA: 83% Of Key Members Oppose Census 'Citizenship' Question
Citizenship Question On Census Could Skew Results, Advertisers Say
May's TV Ratings Narrow Losses, Young Viewers Decline
World Cup Sponsorship, The Wasted Budget That Can Only Backfire
Google Gives Brands Ads, Data To Compete On Price, Local Inventory
Watching Movies On TV
SpotX Partners With Sharethrough On Outstream Video
MediaDailyNews - Tuesday, June 12, 2018
Report: 75% Of Multinational Marketers Are Reviewing Agency Rosters
Net Neutrality Repeal Takes Effect
Media Stocks See Gains In Anticipation Of AT&T-Time Warner Decision
Six-Second Video Ads Positioned For Success
All The News That's, Well, Fit: Nielsen Finds Little Negative Impact
News Organizations Seek Exemption From Facebook Political Ad Labeling
Podcast Revenues Top $300M, IAB Study Says
Reddit Displaces Facebook, Becomes No. 3 U.S. Website
Will Higher TV Ads, Retrans Fees Meet Bottom-Line Expectations?
Chevrolet, Toyota, Kia Tops In May Auto Ad Spending
4As, Greenberg Honored At ANA Educational Foundation Gala
Did Nike Just Own Adidas, Again -- Before The World Cup Even Begins?
Advertisers, Other Groups Fight Proposal Expanding Celebrities' Right To Sue
Apple Teases Pay TV's Streaming Future
Behavioral Targeting For Health Care Takes Twist To Prove ROI
MediaDailyNews - Monday, June 11, 2018
Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer Ones
The CW Strikes First: Strong Upfront Deals, Double-Digit Price Hikes
Samba TV Plans Cryptocurrency To Encourage Users To Share Data
Fewer TV Ads Translates Into Smaller Viewer Growth
World Cup TV Ad Sales Could Hit $600 Million
Oprah Gets Full-Fledged Museum Treatment In New Exhibition
Tales From The Crypto: Digital Advertising's Newest Horror Show
Omnicom's New Experiential Group
WPP To Undergo Overhaul To Support Digital
TV Marketers Grapple With Targeting Tools, Growing Costs
Making Sense Of Presidential Ratings, TV News Data
Advertisers Looking For Google Alternative
Connected TV Advertising Poised To 'Dramatically Increase'
MediaDailyNews - Friday, June 8, 2018
Turner Starts Live TV Digital Advertising Unit
Amazon Inks Most Significant Sports Rights Deal Yet With Premier League Matches
Google Stops Accepting Political Ads In Washington State
C3 Metrics Complies With Google's GDPR Policies Behind Closed Doors
Adthena Finds Way For Brands To Compare Campaigns With Competitors
AAM, MPA Partner To Integrate Data Into Publisher Profiles
Frenemies: Fact Or Fiction?
New Amazon Fire TV Cube Lets Consumers Change Channels With Alexa
Google Publishes List Of AI Weapons Apps It Will Not Pursue
World Cup's $2.4bn Ad Spend Boost Will Make It The Most Social Yet
Facebook To Launch Versions Of TV News Shows
Navigating OTT: Marketers Aim For Balance
Family In HBO Drama Is Eerily Similar To The Murdochs
Leading Pure-Play Digital News Publishers Plateau, Begin To Wane
Publishers Determine Best Way To Use Facebook Post-Algorithm Changes
Podium Raises $60 Million To Grow Customer Platform
MediaDailyNews - Thursday, June 7, 2018
Slower TV Upfront Activity, Networks Worry About Reach
Puma Launches Global Media Review
Twitter's Latest Agency Road Show Touts LIVE, Brand Safety Upgrades
Data-Driven Video Ads On The Rise
Here's The Over-Under On The AT&T / Time Warner Deal
The Best Fall-Season Pilots
Streaming Services Must Adapt To Survive
Him Too: 'Today' Makes Hay Out Of Clinton #MeToo Interview
Countries Outside U.S. Will Reap Far More Of World Cup Ad Bonanza
More Than Gay: Marketers Miss Out On Larger "Q+" Audience
A New Paradigm For Advertisers
Traditional Media Stocks See Higher Gains, Digital Unchanged
NetElixir Ties Search Platform To Bing Ads
CMOs Report Big Increases For Digital, Not-So-Much For Traditional Media
In-App Mobile Video Ads Drive Display Dollars
Publishers Discuss How To Build Successful Paid Content
Do TV Apologies Make Good TV? Do Advertisers Care?
MediaDailyNews - Wednesday, June 6, 2018
Facebook Offers Brands In-App Ads
Acxiom Steps Up Licensing Consumer Identity Data: Strikes Deals With MRI, Kiip
Native Mobile Video Ads 15 To 20 Seconds Long Show Highest Engagement Rates
Single-Digit Growth Projected For TV-Related Ads
Ogilvy's Big 'Re-Founding' Unveiled
Privately Held Screenvision Sold To Private Equity Firm
Ad Sales Veterans Launch Firm Targeting OTT, Podcasts
Sarah Sanders: I'm More Credible Than The Media -- Turns Out She's Right
In Nielsen Study, Many CMOs Still Say Measurement Doesn't Measure Up
Washington State Sues Facebook And Google Over Political Ads
ComScore Partners With PushSpring To Boost Mobile Executions
OTT Revenues Retain High Growth, But Slow Pace
The Next New Paradigm In Media Could Be Ambience
Hacking Cannes, Russian Style
TV Industry Tracks Toward Ad-Free Subscription Services
Has The Trump Bump Turned Into A News Slump?
Green Light Given -- But Will Murdoch Be Able To Serve Up Sky To Disney?
Netflix Stock Hits New Record: Up 121% YOY
MediaDailyNews - Tuesday, June 5, 2018
Marketers Suing Facebook Over Video Metrics Can Seek Court-Ordered Audits
Facebook Political Ad Labels Threaten News Media, Group Tells Congress
Microsoft Confirms GitHub $7.5B Acquisition, Expands Its Developer Network
With PGA Tour Deal, Discovery's OTT Ambitions Take Shape
Negative Advertising In Politics Works
Facebook Slammed With Potential Data Privacy Violations For 'Private APIs'
Toluna Rebrands, Offers DIY Suite Of Research Tools
Verve Buys Video Ad Platform Receptiv
Apple Partners With Adobe To Support New Augmented Reality File Format
comScore Founder Fulgoni Named 2018 Erwin Ephron Demystification Award Winner
Giant Media Releases Pre-Buy Brand Suitability Tool For YouTube
Longtime Nickelodeon Executive Zarghami Departing, Levy Fills In
Identifying Travel Patterns Improves Ad Targeting For Other Categories
Simplaex Unveils AI-Powered Rivr To Help Advertisers Reach Audience
Some Digital Media Is Following The Path Of Older-Skewing TV Networks
Podcast: Jeff Erhardt, GE Intelligent Systems, On AI And Machine Learning
MediaDailyNews - Monday, June 4, 2018
Analyst Upgrades Nielsen To 'Buy,' Cites Overly Negative Investor Sentiment
2 'Samantha Bee' Advertisers Pull Ads
Yippee Ki-Yay: M-F, Other Dirty Words Still Not Ready For Prime-Time
Would ABC Rebuild 'Roseanne' Without Roseanne Barr?
TV Advertising Has A Marketing Problem
Pivotal's Wieser Downgrades WPP To 'Hold'
Supporting OOH Collaboration, Standardization And Competition
Apple Reportedly Using Search, Partners To Expand Ad Network
Succeed In Spot TV Advertising During Political Season
AMC Networks' Mobile Ad Effort Connects Commercials To Users
Hulu's Chief Content Officer Out As Company Reorganizes
Coalition Formed To Help Students With Gun Safety Reform Efforts
Facebook Encouraged Discriminatory Ads, Job Seekers Say
Fourteen Million Reasons To Block The Ad Blockers
« Previous Entries
Next Entries »